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El Rey de las Fritas

What's Good In Your Hood
The Gonzalez family has been perfecting their Cuban hamburger with crispy fries for half a century. Book your travel to Miami today!
Show transcript
00:05
If I was a therapist, I would prescribe this.
00:07
Oh, you're anxious two every day, I feel so much better.
00:23
And they say here in Miami at El Rey de la, the king of the Cuban
00:32
hamburger, let's go see how true that is.
00:39
What's good in your head is all about the journey towards being
00:41
better.
00:41
And this chef's own journey saw her become second to none in
00:44
the tasty world of what is a a what it is.
00:49
It's a Cuban burger.
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It's 100% beef.
00:52
We infuse it with our family recipe of versus spices and then
00:55
our shoestring fries, they're called Julianne Shoestring
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fries.
00:58
We make them homemade filling and delicious.
01:01
This recipe has satisfied Cuban stomachs for generations
01:05
Uh My dad originally made in Cuba when he was very young with
01:09
his brothers.
01:09
He had like a little car and he became famous making since they
01:13
were like 12 and he left right when the revolution started
01:16
he said I wanna go to Florida and Miami is the place to be.
01:18
This is where I'm gonna make my, I'm gonna make a name for ourselves
01:21
That's exactly what he did.
01:28
Well, he gets here with my mom and, um, of course, you know,
01:30
they work hard.
01:31
He, um, he worked at a shrimp factory in, so he would like working
01:35
from like one o'clock in the morning to like five in the morning
01:37
at the plant, sleep a little while and then be at the store to
01:40
open up at eight.
01:41
You know, one thing that's consistent, that is that I've seen
01:42
all good restaurant owners is a tireless commitment.
01:46
I don't, I, I never get him talking about sleep.
01:47
No, I fell like never.
01:51
And so the tenacious Mr Gonzalez perfected his business model
01:54
based on the streamlining of the food that preparation and
01:56
a lot of respect for the food and the customer my father became
02:01
he said that fast food was the way to go.
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People are always in a hurry and by the way, that's the classic
02:06
noise in Latino family.
02:12
You gotta talk over the blender.
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OK?
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That's a part of the conversation and the grinder to the coffee
02:17
machine making coffee.
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One family conversation.
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But this one never forget is when her father tried to steer
02:26
her away from the family business, he's like, what are you
02:29
gonna do?
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You're gonna graduate.
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You know, I'm ready.
02:31
I'll pay the studies.
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I just wanted to study something.
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I want you to have a career, be somebody because, you know,
02:36
in our line of work, even though we're proud of what we do, it's
02:38
very hard work.
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So, you know, of course, I wanna enjoy the fact that you will
02:42
do something bigger.
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And I told him I know Bobby, but I wanna do what you do.
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I wanna help you run the family business and we wanna take it
02:49
to the next level.
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So bad with that with went from being a modest mom and pop shop
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to an iconic landmark of Miami, several new locations open
03:01
but the beloved flavors remained untouched.
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The good thing about is that consistency, that traditional
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taste that we've always given.
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My father wanted every one of his customers to feel that we
03:12
make our food.
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Like if your mom or your grandma is back there cooking it, everything
03:16
is made fresh from to you.
03:19
It's good to go.
03:20
We got a over here what I keep up here every day is how hard my
03:40
parents work and I'm not gonna mess it up.
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I have a moral responsibility and, and an honor to keep on that
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family tradition when we see the store really, really full
03:53
like it's lunchtime and this place cannot hold another soul
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It is the most overwhelming thing.
04:00
Why?
04:00
Why is that?
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Because we're very small, we're very small and to know that
04:06
we made an impact and the people know us.
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You can't help but feel blessed.
04:15
This is from and this is what's good in my head, man.
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I am stuffed.
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I am pregnant with drawing.
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I don't even want to move my neck but of course, a guy like me
04:29
doesn't stuff himself without having a multi view camera
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I gotta keep my eye on myself.
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The women who say this keeps an eye on her businesses.
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Let me.