When I begin designing any card, I always wanna make sure there's
something associated to my culture or traditions when someone
sees my cards for the first time and they get that reaction
It's almost like an inside joke.
That's what I like to see.
My name is Jesus and I was born in Salinas, California and I
was raised actually in Castroville, California.
My mom is from Mexico and my dad is from Sonora.
Both my parents, they had some education but not professional
My dad was a farm worker and my mom worked in the packing companies
I was the first in my family to go to college and to get a degree
They don't really understand what I do, but they saw me graduate
and to them that, that's like the milestone for them, you know
to see me, you know, graduate a few years ago.
I was at a fair, it was for Frida Carlos birthday.
And one of the vendors there was selling, you know, like prints
of different sayings, you know, like, and I remember uh looking
over to my fiance and telling her like, oh, you know, those
would, those would make like cute greeting cards, you know
like that would be a great get Well cards and we kind of joked
about it a couple months later.
After that, I had to shop for a card for my mom.
I was a little frustrated because I was looking at the Spanish
But, you know, they were very long and kind of sappy and sad
that memory of going to the fair reminded me, like, how come
there isn't greeting cards that are really tied into, you
know, like my culture maybe or what if I just produce like these
I have, you know, an artistic background.
I ended up producing 15 cards and then luck would have it.
That almost a year later from that first time I went to the craft
show, it was coming up again.
I took my cards and that was the first time I, I displayed my
cards to, to people paper tacos is a greeting card company
that creates greeting cards with Latino culture and tradition
rooted in each card.
I saw that, you know, this hunch that I had, that people would
This was confirmed by the amount of people that I was getting
you know, following me on social media and things like that
If you grew up with these type of traditions or culture, it
hits you right away and you get an immediate response when
someone sees my cards for the first time.
And they get that reaction.
That's, that's what I like to see the Latino community as far
as I see it and resiliency, it's really, really, really strong
you know, I live in Salinas, California, which is known as
the solid bowl of the, of America.
89% of the, all of the produce comes from this area in the United
And so if you go to the fields out there, they're still out there
working like my parents did packing, you know, lettuce broccoli
all the foods that we love that we eat on our kitchen table
That's something that just proves that they're so necessary
and how they're intertwined into the fabric of America.
My art, you know, it's simple illustrations, but they have
such an impact on people that I would have never known if I would
have never put it out there for everybody else out there.
If they could find, you know what their purpose is.
As long as they keep that in their focus every day, that's something
that they could use to keep moving.
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