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Have you been to Coachella?
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Have I been to Coachella?
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I've never been, you know, when you're in your small town and
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then people come in and it's a lot going on.
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So we're currently on the corner of six and buy in downtown
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And uh what's up, brother?
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I lived here all my life.
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This is the area where a lot of us came when we were kids to come
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get something to eat.
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My name is Marco Rodriguez.
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I've been here 15 years.
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You know, my parents are immigrants.
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They came to this country and they settled here in the city
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And um I spent the majority of my life here.
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They say, oh, it's a lot of desert.
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Living in Coachella.
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You never get used to it.
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I'll tell you it's hot as I stand in my mouth.
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Actually, it's very dusty when golden boys came together
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to form the Coachella Festival.
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Perhaps the relationship wasn't as strong as it could have
01:14
been and we really didn't see much as a city as a community coming
01:18
from the festival to the city of Coachella.
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You know, on the west side of the valley, you will see less people
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of color, more anglo folk, more affluency.
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On the east side, you will see more people of color, mostly
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Latinos that grow up here or live here and will work on the west
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side for the hospitality industry and for the festivals.
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This is an area that has struggled economically for many years
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A lot of poverty here, you have farm workers that live here
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You have service workers that live here.
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The average family of four here earns around $24,000 a year
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But what we need to do is a better job of ensuring that we bridge
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the gap between class lines and between racial lines.
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For the longest time, we've been wondering when will there
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be a festival that Latino populations can enjoy as well?
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And I think that Golden Boys and the leadership there is trying
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Uh My name is Renee Contreras and I'm one of the promoters for
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Cello is a celebration within the community.
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We wanted to create a space for the people in the Coachella
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Valley to come and enjoy music.
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I, I'm from the Coachella Valley.
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I've been here for about 10 years now and I feel at home here
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I actually live here.
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I live across the street.
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Thank God, we have the ability to share art, to share music
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and to share our experiences as well.
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Community members like myself are very to see something different
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Something that's directly targeting Latinos.
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Coachella Valley is predominantly Hispanic, being able
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to see people who look like you on stage marks the difference
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When you go to Coachella Festival, it's a little different
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people flying in from Australia like all over the country
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Once someone in the music industry sees that you're a Latino
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they segregate you in your own little corner and, and we feel
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like with events like this, we can show that the newer generation
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of Latinos, we're all a voice to be reckoned with.
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Everyone knows about the Coachella fest, including our youth
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You know, many of our kids don't have the resources to pay for
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a ticket to go to the Coachella fest.
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It's not a lot of people can just go spend three entire days
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$500 at a music festival.
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This is like super affordable, super down to earth as a local
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He's going to be a star.
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That's what I'm talking about.
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It's pretty cool that we have a clash of generations at because
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we have uh fans of Los Angeles who are in their forties, fifties
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sixties and then fans of Cuco and who are 16, 25 a son or a daughter
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could come to a concert with their, their father or their mother
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I love bringing my parents with me.
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Like I see young kids I see little Children.
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As long as you love music and you enjoy it, I think, go for it
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You know what I mean?
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You're never told to go to anything.
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Give it up for me right here.
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My name is Danny Torres.
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I play bass and we are and here it's definitely just centered
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around Latin community.
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We're highlighting that right here.
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It's just like really cool man.
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Like it was really funny before I, this is an area that's got
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a lot of beauty and a lot of heart, a lot of hope.
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There's a lot of good people.
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If you're young and you wanna have fun.
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This is the place, the place I love it here.
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I wouldn't go anywhere else.
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Yeah, we want our story to be told.
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Come learn of our community, our culture, our music, our history
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we're here to have fun.
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