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Nipperonni permiso celebrating artists owning the stage.
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Nipperonni permiso to me means that I don't need to ask for
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permission to take up space,
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speak up, or create something meaningful.
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It's about stepping into my power even when it makes others feel
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uncomfortable, and it's knowing that my voice and my story matter
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Dos Equis and Fuerza Rejida have come together to create this
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campaign that celebrates bold and unapologetic self-expression through music,
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fashion, and culture.
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This limited edition collection was developed by talented Mexican American designers and
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artists, and proceeds will be donated directly to the Mexican American
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Opportunity Foundation. The Mexican American Opportunity Foundation is a nonprofit that
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helps support the Latino community,
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and I think that that work is so important because you never
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know how one small gesture can change someone's life.
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When you give these designers the opportunity to tell you a story
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through their lens, you get a very unique and authentic product
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We each have this individuality within the Latino community.
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We're not afraid to throw on our biggest hoops and our name
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plates and even pieces that were handed down that influence these new
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products that we want to create.
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So I think when culture is at the core of everything that
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we do, we're going to create these really beautiful brands that
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people are gonna remember forever.
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When I listen to Jua Rejida's music,
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I feel inspired for them to create a new sound that was
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brought into regional Mexican music that takes guts and that just makes
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me want to believe in my craziest dreams.
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My dreams are so big that they scare me at times,
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but I think right now it's really important to show that our
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voices matter, our cultures matter and our dreams belong here.
Series