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D we have a food filled episode today.
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A foodie filled episode for Pepsico just acquired siete foods and a
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remarkable $1.2 billion deal.
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Wow, the family run brand was founded by third generation Mexican
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American Veronica Garza in Laredo,
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Texas. After being diagnosed with Lupus Garza,
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recognize the need for grain free tortillas for people with specific conditions
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like herself. It's an incredible origin story,
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it is, you would think our community would celebrate,
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you know, one of our own making these big moves,
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yeah, family run brand Latino owned and now $1.2 billion richer
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you know, where I'm going with this,
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but the announcement sparked backlash across,
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you know, several online platforms.
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There's many people that are happy for the foods,
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but like always, there's also other people that are criticizing the
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decision. Like, I mean,
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I can see how people would worry about a brand's product quality
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you know, taking a hit when these big corporations buy
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them out. Like I can see that.
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No. Yeah, that's true.
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Definitely. So like a lot of the buzz is mainly around
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that. It's kind of like they're,
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you know, selling out and they're choosing profit over everything else
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Well, there's a difference between being concerned and there's a
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difference between calling people sell outs.
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because, like, I feel like we should be celebrating this
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Right, one of our own,
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for sure. They want to go nationwide worldwide.
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That's the dream. You don't want to stay in,
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like, a smaller market and,
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unless that's what you want,
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that's what you want.
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That's the plan you have for your business.
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agree with like, you know,
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putting people down because they choose to go a different route or
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choose to go that route.
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Like you want to be in these spaces and help other entrepreneurs
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up that want to be in those spaces.
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Exactly. Because, like,
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if one of us makes it,
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the hope is that like,
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hey, they kind of know a little bit of the recipe
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they can help other small businesses that want to get to
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that level as well and then,
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you know, maybe get acquired as well for $1.2 billion and
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then they don't have to be teaching.
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I know with the day to day.
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this is an accomplishment and it's like,
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dude, you guys don't criticize people putting their stuff in Target
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You know what I mean?
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So, my stuff is in Target now we applaud that.
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Oh, wow. It's in a big store,
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you know, and you know what,
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I'm sorry, people have mouths to feed like you do not
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put money in this person's pocket.
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They got mouths to feed and that's it.
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we're proud of Veronica.
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Yeah. So I feel like,
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you know, at the end of this,
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I feel like rather than seeing acquisitions as a lot of street
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cred, maybe we should see them as like a big win
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right for the community and for entrepreneurship or helping spread the
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wealth amongst the Latino community and other small businesses.
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And you know, the representation.
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Again, these are going to go hopefully like worldwide and these
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will be on every store of food,
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you know, so siete foods,
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in my opinion, deserves a break and they will also help
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usher in the next billion dollar Latina led brand.
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You know, there's someone in there and it's just about helping
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