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Rachel Nieves from Buddies Coffee

March 12, 2025
We stopped by Buddies Coffee in Brooklyn and had a chat with co-owner Rachel Nieves. She opened up about how her community rallied around her after her TikTok went viral, sharing her struggles with rent hikes and the fight to save her business.
Show transcript
00:00
Hi Rachel, thank you so much for joining us today on
00:03
Me Too Daily. Let's give a round.
00:08
Thank you. How are you?
00:10
I'm good. I'm really good,
00:13
good. Oh my God.
00:14
So some people feel hesitant about showing vulnerability online.
00:18
What made you feel comfortable enough to share your video with TikTok
00:22
Hi, my name is Rachel and I own a coffee
00:25
shop in Brooklyn. I started my business.
00:28
With my boyfriend. And today,
00:30
I just got word that I might not be able to stay
00:34
in the same lease because of rent increase.
00:37
But not only that,
00:38
right next door to me,
00:39
they're putting a coffee shop.
00:41
It just feels like you just can't win,
00:44
but we're not going anywhere.
00:45
I'm not going anywhere.
00:46
If you've ever gotten to this point where you felt that You've
00:49
lost everything and that nothing mattered,
00:52
and it was kind of like a,
00:53
like a screw it moment.
00:55
That's where I reached and I decided to like record.
00:59
I felt frustrated on all ends from like the news that I
01:03
got. #1, being in New York is not for the
01:06
week. Number 2,
01:08
like, just owning a small business.
01:10
And being completely self-funded is also not for the week,
01:14
and I just felt like I needed to express it.
01:17
Absolutely. I mean,
01:18
I'll say you, you,
01:19
your story, buddies,
01:21
it went viral. I mean,
01:23
we're all the way here in LA right?
01:25
and that's just across the country,
01:26
but coincidentally I happen to be in the city for the first
01:29
time and Buddies was on.
01:31
On my list we we stopped by to support and I'm not
01:35
a coffee lover but I drank my coquito latte entirely.
01:41
How has going viral impacted your business?
01:44
Like, has there been significant changes to how your business operates
01:49
for a day or two when I would open up my.
01:53
You page, I would just see so many videos like,
01:55
OK, on our way to Buddies or people in other parts
01:58
of the country saying wishing I was in New York to go
02:01
to Buddy's and I was like,
02:02
oh my gosh, this is crazy.
02:05
People just wanted to be a part of watching like a fellow
02:09
Latina like go after her dreams.
02:12
It's gone beyond. Like running a business and it feels so
02:16
good to know that maybe perhaps I've inspired other people to just
02:20
be a little bit more vulnerable and understand that you don't have
02:23
to be strong all the time.
02:25
I love that. So Rachel,
02:28
I have to ask,
02:28
what do you want people to.
02:31
about the realities of running a small business.
02:34
I need people to understand truly,
02:36
there's no off time.
02:38
This is my life and I think that's why I get so
02:40
emotional that there's no other option.
02:42
Like this needs to work.
02:44
You know, whoever your clientele is and just be honest and
02:47
communicate that that's really all it comes down to.
02:51
Like, I think as humans,
02:52
we just want to connect to the person or the item that
02:55
we are purchasing and if you're just honest and good and you
02:59
have a like a real thing that you don't even have to
03:02
worry about anything else like just.
03:04
To show up as you.
03:05
How is the business doing?
03:06
Are, are you feeling better about how you were feeling when
03:09
you uploaded the video?
03:10
Are you feeling more hopeful?
03:12
It came in waves,
03:13
for sure. So I posted that video Tuesday night and I
03:18
woke up that Wednesday morning.
03:20
And like Joe Jonas showed up that Wednesday.
03:24
Girl. It's really bringing together people from all over who are
03:27
just hopeful and all of us just joining together in one space
03:31
over this one common thing of understanding that pain.
03:34
But today, I feel so sure and confident and I'm happy
03:39
that I posted that and like the fear in posting that went
03:42
away. It might come back.
03:44
Maybe tomorrow, but today I feel really good and I feel
03:46
really confident. Yeah,
03:48
no, it takes honestly a lot of strength,
03:50
a lot of strength to to be that vulnerable,
03:53
you know, to put yourself out there and I'm so glad
03:56
you posted that video.
03:57
Imagine the difference. I'm glad I don't just cried in my
04:01
car like any other day.
04:03
I know you just filmed it.
04:05
That's good though just another day.
04:08
Well thank you so much Rachel.
04:10
We'll let you, I know you're a busy girl.
04:11
We'll let you get back to it.
04:13
it's cool. I know I wanna sit and have a we
04:19
should all of us,
04:20
we should just have like virtual ones too when we're back in
04:23
in in New York or if you're ever in LA,
04:25
you let us know please,
04:27
please let us know,
04:27
OK, I will.
04:28
OK, Rachel, where can we follow and keep up with
04:31
buddies and your journey.
04:32
It's it's ITs.rachel. Rose.
04:37
Rose is my middle name.
04:39
It's Rachel Rose. Most of our updates are on our Instagram
04:42
on Buddies. It's Buddies BK BK like Brooklyn,
04:47
and that's so you can follow.
04:49
OK, thank you Rachel.
04:50
We're busy. Take care.
04:52
Have a good one and congrats.
04:54
Bye. See you.
04:55
Thank you so much.