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Manolo Vergara Presents TOMA

November 6, 2024
Manolo Vergara, Co-founder and Chief Concept Officer of TOMA, joins us to discuss his latest culinary venture, which celebrates the best of Latin American cuisine.
Show transcript
00:00
He is the co founder and chief concept officer of Toma.
00:04
Please help me welcome to Mitu Daily Manolo Vergara.
00:09
Hello. And in today's news,
00:15
I feel like I'm like a weekend updates jokes.
00:24
So how are you?
00:25
I'm good. How are you?
00:26
I'm good. Thank you for having me.
00:28
Thank you for being here.
00:29
I could be here.
00:30
Yes, we have.
00:31
I wish I had food to bring you guys.
00:34
I, I'm so sorry.
00:36
I'm so happy. We ran out,
00:38
we sold out, sold out.
00:40
Well, we sold out completely in New York.
00:43
And you know,
00:44
we're, we're based in Florida mostly.
00:46
So we don't really have a whole lot of products here in
00:47
California. So I have nothing to give you.
00:50
I come empty handed.
00:52
I'm so sorry, but I will send you guys some once
00:54
we have some, I have seen the menu and I'm like
00:57
oh my goodness,
00:58
this is my dream.
00:59
I need to, I need to try.
01:01
It's good stuff. So tell me Manolo growing up in a
01:04
Colombian household, what were your favorite things to eat?
01:09
Panda Bonos Choy's Marte,
01:17
my favorite La Pata Margarita de Pollo.
01:23
It's the best flavored chicken flavored potato chips is phenomenal and these
01:29
are kind of rare nowadays.
01:30
But, but Farra,
01:32
the little gray little sausages that you eat with like lime.
01:36
Yeah., and it's hard.
01:40
I'm happy now because there's a lot more you can find here
01:43
in L A. But before it used to be rare gems
01:46
like cuon, noa,
01:47
Colombia, you would come back on LA Maleta JL A is
01:50
a little tougher than definitely than Miami.
01:53
Miami. You can get whatever you want.
01:55
L A is so F salsa.
02:02
So tell me about that.
02:04
How did Toma came to be?
02:05
Hunger? Hunger? There was just no good Latin.
02:08
For example, everybody is tacos coming Mexicana,
02:11
all that kind of stuff that's easy to find.
02:12
That's everywhere. Everybody knows what a burrito is.
02:14
Everybody loves a burrito.
02:15
That's wonderful. But if you want like a Pande bono or
02:19
Napa, good luck finding that in L A.
02:20
So this was, this was what the impetus was that.
02:22
There is no really good easy Latin food across the United States
02:28
You can make it at home that can take a lot
02:30
of time. And I,
02:32
I like, I don't wanna do that.
02:33
I just wanna have like a quick thing that reminds me of
02:36
home but it doesn't take the time to go home.
02:38
You know, Toma is not just Colombian.
02:40
This was AAA point that I,
02:43
I was very stringent on that.
02:45
I don't want it just to be Columbia when I want to
02:47
be like the best of Latin American food.
02:50
So it's like the greatest hit.
02:51
So we have Cuban croquet,
02:53
we have obviously arepas panos,
02:55
we have teos, we are empanadas and not Colombian.
02:58
So come on me,
03:00
Argentina me the greatest because II I agree the best food is
03:06
I mean, in my opinion,
03:07
Colombian proud but the best food in Latin America is the fusion
03:10
of Yeah, I also don't want to eat just,
03:13
you know, arepas for the rest of my life to switch
03:16
it up a little.
03:17
So help me explain because this is actually we're the only Colombians
03:21
in the room. Help me explain cheese in our chocolate.
03:26
Oh I can't explain that.
03:28
I don't understand that.
03:29
I've also never done that.
03:30
I don't understand. No.
03:31
Like why would I put cheese in my chocolate?
03:33
I love it. I mean,
03:34
it's kind of like putting like milk or butter.
03:37
It is just the dairy situation at the end just like in
03:39
a different level of moldiness,
03:41
I guess. but I'm also not a big chocolate drinker
03:48
OK. OK.
03:49
OK. And then,
03:50
and then, but like no like it's like you remember when
03:52
like this bullet coffee came out and it was oh you're putting
03:54
butter in your coffee.
03:55
Yeah, it's the same thing as putting cream in your coffee
03:57
You've just, you know,
03:58
mixed the cream until it's separated from the fat.
04:01
So it's not that crazy to me.
04:03
I would imagine that the texture though,
04:05
of drinking the chocolate,
04:07
it can get a little because it's melting.
04:09
It's fine. It's like melted cheese.
04:11
It's just good. I like it.
04:12
I, I'm not gonna y your yum,
04:14
but it's weird. It's weird.
04:15
Ok, fine. It's weird but it's really good and you
04:18
should try it. So you guys are expanding all over the
04:21
US, which is huge.
04:23
Congratulations. Thank you very much.
04:25
Thank you. Was there a specific moment or experience that made
04:28
you want to decide to take Doma to Busch Gardens?
04:33
not necessarily a singular moment,
04:35
but we just, we know that this is like a a
04:38
fun food to eat.
04:40
Like we want it to be like,
04:41
you know, grab and go things.
04:42
So it just, it makes perfect sense to be in a
04:44
place like Busch Gardens for us because people are like having fun
04:47
and you're with your family and it's kind of tropical because Tampa's
04:50
hot and so it's just like a perfect fit for us once
04:53
they once the opportunity made,
04:55
made itself available, what is next for Tomar any more?
04:59
So we are we just finished the halo screen at at
05:05
Busch Gardens. You know,
05:06
they do like their scary Halloween situation,
05:10
but now we're gonna do their Christmas which runs from November 15
05:13
until January 5th. So we will,
05:15
we will have our pop up there.
05:16
You can find us there.
05:17
We also have cocktails at this location.
05:20
And we're also, we're also expanding throughout,
05:23
not just South Florida with,
05:25
with new farm stores and new partners,
05:28
but also through, through the rest of the,
05:29
of the United States.
05:30
You know, we're,
05:31
we're gonna be launching in California very soon.
05:35
We, we just launched in Madrid and we're gonna be doing
05:38
Barcelona Valencia, another location in Madrid very soon.
05:42
We're doing the UK.
05:44
So, yeah. Yeah.
05:45
Yeah. And we're doing eats Con in Miami in February
05:49
We'll be there with,
05:50
with our stuff and we're just kind of,
05:52
you know, chugging along.
05:54
We're, we will be in Walmart's starting February of 2025.
05:59
So we're very excited.
06:00
That is so exciting.
06:01
I'm personally super excited for here in California.
06:05
But the fact that if I'm ever in Madrid,
06:07
I can be like,
06:08
oh Domas here. Well,
06:09
the idea is that wherever you are in the world,
06:11
you can get a little piece of home,
06:14
wonderful, beautiful touch.
06:16
That's good. I should,
06:17
you should trademark it right now.
06:19
Paul. Thank you so much,
06:21
Manolo Vergara and Toma.
06:24
Thank you guys.