00:02
But every time I hear me some chente some Selena or some
00:06
I feel like there's a little bit of Mexican blood in girl
00:09
I've seen you at Baja Beach fest.
00:12
I saw you and I see you at La Bota last weekend
00:17
It's crazy seeing you dance banda.
00:20
And it was like for the first time too.
00:21
It was my first time.
00:22
You're pretty good Colombiana dancing banda and there's improvements to be made
00:29
I'm very flattered. Well,
00:30
roll the tape because people need to see this.
00:39
You're natural. Thank you.
00:42
It's all eli, it's literally all Eli.
00:46
I think part of it is growing up in L A and
00:48
actually I really started getting into Correos and La Musica Reon after
00:52
working on some music videos and I actually worked with legendary director
00:56
Jesse Credo and he actually recently made a documentary about the difference
01:02
that the genre is making.
01:04
Last time I saw him,
01:05
we were with Peso Pluma.
01:06
So he knows what's up.
01:07
Dang. Well, we are very lucky to have him on
01:11
the show. Let's welcome.
01:13
To Mito Daily, Jessie Terrero,
01:19
Jesse, you worked with a lot of Mexican artists closely making
01:24
a difference like Puza re Peso Pluma and Stevie and so many
01:28
others. How has working with them helped shape your perspective on
01:32
the genre? I think a lot of people,
01:34
you know, it's amazing to work with them.
01:36
A lot of people don't know that I've been working in the
01:39
Mexican music world for years.
01:41
Right? And I worked with everyone from Arroy Aora,
01:45
the Banda Me, I did Jenny Rivera first concert at the
01:49
Kodak Theater where we shot live.
01:51
I've been working with a lot of artists because you know
01:55
I've known Angel from Dell Records for years,
01:57
Jimmy Mede George Brahm and a lot of the guys behind
02:02
And I've watched the movement grow.
02:04
So it's exciting to see all that hard work paying off,
02:10
I've been monitoring it and watching it for so long that they're
02:14
rightfully having their moment,
02:15
but it didn't happen overnight and you're Dominican and you've worked with
02:19
talent from all over the world.
02:21
Why do you think La Musica Mexicana has popped off recently
02:28
it's always been about content for us,
02:32
we, we lack a certain level of premium content and that's
02:35
one of the reasons I got into the I shifted from doing
02:39
hip hop videos and pop culture videos to Latino videos because I
02:42
felt like I needed to make a change.
02:44
So the way we're viewed as Latinos where we need the same
02:47
level of premium content,
02:49
right? And I've always been pushing that,
02:51
pushing that. But Mexican music to me has been gigantic forever
02:57
right? It's been huge forever.
02:59
And one of the things that I think happened is that there's
03:03
a, there's a new level of pride with our language and
03:07
there's a new level of pride being Latino,
03:09
especially in the United States before we used to have our music
03:13
playing like these little corners and we weren't sharing it with our
03:15
American friends and now people are coming.
03:18
Look at jop for first like,
03:19
hey, the American kid who's choosing to sing in Spanish,
03:24
right? So you're seeing the,
03:26
the love and the pride of being Latino and that's what's making
03:30
the music big globally because we're everywhere.
03:33
And now we're outside saying,
03:36
we're playing our music in Spanish and you have to listen to
03:39
it this way. We're not trying to cross over that way
03:43
People are crossing over to us now.
03:44
Most definitely. And I,
03:46
I don't know about you,
03:46
but I personally feel like,
03:48
you know, growing up like Mexican music,
03:51
it was looked at as like Corriente like or just like,
03:55
I like paisa like this was back in the day.
03:58
Oh, like that's paisa like banda.
04:00
Oh Like, you know what I mean?
04:01
People look down on it?
04:03
Like, why do you think there has been such a shit
04:05
in the mindset? Because now it's like being like,
04:07
I see more people like celebrating it out in the J Bills
04:12
it's a black that's on my playlist.
04:14
Why do you think it's shifted?
04:16
That's where I, I go to the,
04:18
to the level of pride because I feel like we all felt
04:22
like that growing up as Latinos where,
04:26
I lived in a Spanish speaking household.
04:28
But then when I walked into the streets,
04:30
everybody spoke English. So you didn't share some of the things
04:34
like you were almost embarrassed if,
04:36
if your parents talk to you in Spanish in front of your
04:38
friends, right? And in,
04:41
in America, I think they didn't promote our music,
04:45
if you look at Mexican music,
04:47
most of the artists weren't our major labels,
04:50
right? Banda Mesa Lizzo's music,
04:52
Del Records, Rancho Mile.
04:54
It was built from the ground up because they weren't getting support
04:58
Right now. All the major labels wanna jump in because it's
05:02
But the Mexican artists,
05:03
they had to build that themselves.
05:05
And I feel like because we weren't getting the support,
05:08
we felt like that because in our community,
05:10
sometimes our community split some people that are not prideful to be
05:14
Latino try to assimilate with other cultures and then you know,
05:17
Jop made a statement of how,
05:20
when he saw Bad bunny and some of these artists,
05:22
Latinos like dominating the world.
05:26
it's our time now because now,
05:30
you know, there is this,
05:31
this Latin pride where they're playing Spanish songs on American radio.
05:35
I know you just finished the Gen Max documentary.
05:38
How did this project come about?
05:39
You know, I've been working with Amazon music for the last
05:42
couple of years. We did Lacuna Del Dembo a couple of
05:44
years ago. Last year,
05:45
we did hip hop or sempre at the end of each one
05:48
we start talking about the next year and with the impact
05:51
that Mexican music is having,
05:52
you know, it's not one artist,
05:54
right? You can look at a Peso Puma but it's Peso
05:56
Puma, it's Christian nodal,
05:57
it's, it's Carin Leon,
05:59
it's j it's like Natan,
06:01
Natan Cano, it's like it's exploding in multiple genres of the
06:06
music at the same time.
06:07
So when you look around,
06:09
there's just a lack of content,
06:11
you guys work in the content business.
06:12
There's not a lot of content for Latinos on the premium level
06:15
and all these incredible artists,
06:17
there's no real documentaries that exist and this is opening the door
06:22
to the, to that genre of music,
06:24
to Mexican music in general.
06:25
But we could have probably done 10 episodes,
06:28
right? Because two episodes can truly tell the story,
06:32
but we wanted to show love to the artists from the past
06:35
that paved the way and highlight these new artists that are doing
06:40
extremely brave things and blending music and are leading this kind of
06:45
Jessie, thank you so much for talking with us.
06:48
Where can we watch the documentary?
06:50
The documentary right now is live on the Amazon Music app and
06:54
then on October 25th,
06:56
it'll be on Amazon Prime.
06:59
Amazing. Well, I'll be sure to be tuning in.
07:02
Thank you so much for your time and we appreciate what you're
07:07
I appreciate your support.
07:08
Thank you. Take care.
07:10
Bye bye. We changed up this game of Mexican music,
07:16
Hablamos, Reno, Soros.
07:18
Alamos Solo. Que que Queremos,
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