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Bad Bunny’s, Drake's, and Taylor Swift’s music, among others, may be removed from TikTok by Wednesday's end if a deal with Universal Music Group (UMG) isn't reached. UMG, critical to TikTok's music ecosystem,...
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Universal Music Group Leaves TikTok

Pop star Jarina De Marco joins Cosmica Records marketing exec Grecia Gonzales talk about the importance of TikTok to their success on the eve of Universal Music Group pulling its entire catalog off of TikTok.
Show transcript
00:00
Universal music group just announced that they would be removing artists
00:03
music from tiktok. So if you're wondering,
00:06
will this affect me?
00:07
Yes. Yes, it will.
00:09
So specifically, here's some artists signed to umg Universal Music Group
00:14
Bad Bunny.
00:15
Have you heard of him?
00:17
So we can't use their songs anymore.
00:19
Like they use that bunny.
00:20
You dance to royalty free music.
00:22
Probably we have Drake La Rosalia and the Swifty Taylor Swift.
00:33
So you know what,
00:33
maybe we can shake it off,
00:35
you know. And yeah,
00:39
it's gonna be interesting for sure.
00:41
What do you think?
00:42
What was the fact that Tik Toks Me?
00:43
And I feel like this is gonna really like,
00:46
I don't know how artists are gonna feel about this because I
00:48
feel like Tik Tok is a huge like platform to kind of
00:53
give more visibility to their music.
00:56
And that's how I find some artists.
00:58
I'm like, oh who's that?
00:59
I didn't know about them and then I look,
01:02
go on either, you know,
01:03
Spotify Apple Music and,
01:05
and I go and search their songs,
01:07
you know, and,
01:08
and I, yeah,
01:08
and I stream them.
01:10
Definitely. No. Yeah.
01:10
And I've even seen like these music platforms,
01:12
make Tik Tok playlists.
01:14
These are the top song from tiktok right now.
01:16
It's like, oh,
01:16
I love the Rene game,
01:18
you know, or whatever.
01:19
But you know,
01:20
so actually speaking on again,
01:22
people in that space and the artist we want to bring on
01:25
Grecia Gonzalez of Cosca Records as well as Jona demarco.
01:29
So, can you guys hear us?
01:30
Gina and Grecia? Yeah.
01:35
Thank you so much for joining us.
01:38
Jarina, I,
01:38
I've seen all your content on the internet,
01:40
your pop culture in a nutshell.
01:41
Your music is very in that space.
01:44
So I wanted to hear from you specifically also like how your
01:47
music has again gained popularity through that app.
01:50
And then Gresa, you obviously being in the sphere of managing
01:53
artists. Also. How do you think it's gonna affect that
01:55
industry? First of all,
02:00
I believe that all of the,
02:03
I mean, yeah,
02:05
I think it's coming soon tomorrow if they don't have an answer
02:10
Yeah, if they don't have an answer by tonight at
02:11
midnight, it comes out tomorrow and it's also rioters in U
02:17
MP G. So it's everything under the universal umbrella.
02:21
Yeah, tiktok is a complicated issue.
02:26
Reels are a complicated issue.
02:28
On one hand, it can help break an artist.
02:32
On the other hand,
02:33
it holds artists as possible in my opinion,
02:37
because you're the one editing,
02:39
you're the one shooting,
02:40
you're the one doing all of that.
02:41
On top of music.
02:43
So it feels a lot of times,
02:45
especially for any artist,
02:46
it's like a huge hurdle and having to encapsulate yourself into a
02:50
persona. But at the same time,
02:53
there's a lot of questions like,
02:54
are we switch and painting people into our music?
02:59
Are we secure to our cause which is music?
03:03
So and then that like the royalties like comes to a place
03:07
or using song and sound,
03:09
do we get for that?
03:11
Do you know if yeah,
03:13
do they pay? How much the song itself always has two
03:16
sides of monetization? So it's the master side,
03:20
the side that you're like listening to like the final product,
03:22
let's say, and then the publishing side which is like the
03:26
people involved in composing the song,
03:28
writing the song. So you get paid on both ends.
03:33
So they are pretty competitive.
03:35
But you have to put also in mind that none of these
03:38
people are really fairly paying the creators for their work.
03:44
You know, you could say Tik Tok maybe gives like 00
03:49
to one cents per stream or per time everybody,
03:54
someone uses your song.
03:55
And you can say,
03:56
oh that's great because Spotify gives me 0003 point bla bla bla
04:00
you know. So yeah,
04:02
it does pay, but it doesn't equal to all the hard
04:06
work that the creator is doing,
04:08
you know, for labels,
04:10
I would say Tik Tok having Tik Tok as strategy is very
04:13
fundamental and it's like,
04:14
I can't see how universe is going to release something and not
04:19
have at least some presence there.
04:20
I'm also like all of you.
04:22
I, I'm waiting for,
04:23
for tomorrow to see what happens.
04:28
Do you know what I ask?
04:30
What is that? I don't know,
04:34
I don't know, they asked for obviously a higher increase,
04:38
but I don't know exactly what that entails.
04:42
I just hope that this comes with a bigger strategy because universal
04:48
is one of the main three.
04:50
And so I just,
04:52
you know, if Warner doesn't follow their lead or sold me
04:58
I hope that they all have it,
05:00
they know what they're doing because in the meantime,
05:03
just like the strike with the actors can,
05:07
this could affect some artists that aren't in the middle of the
05:10
roll out and you know,
05:12
and really are using this tool to connect with fans,
05:15
this could really affect them.
05:17
So I do hope that they at least have certain steps ahead
05:20
so that we can get through this bridge.
05:23
Well, thank you.
05:24
It's up to the big.
05:26
Well, thank you both so much ladies.
05:29
We really, really appreciate you,
05:31
you know, coming on and,
05:32
and, and sharing more about,
05:34
you know, what's happening and you know,
05:36
and, and you Jina,
05:38
how you really feel about,
05:39
about what's happening. And thank you both so much.
05:43
Where can we find you on social?
05:45
So we can,
05:46
yeah, you can find me at Jarina de marco.com.
05:50
That's Jarin A Demarco on all of the social media platforms
05:56
BC five and also putting out music and listen and listen
06:02
to her song Para de Suri,
06:04
which is a banger.
06:06
One of my favorite songs ever.
06:08
So stream that stream that on Spotify.
06:12
Do, do you guys heard it?
06:15
Jarina and Grecia,
06:15
thanks again so much for joining us and we'll we'll
06:19
be in touch to see what happens with all this stuff with
06:21
umg and just overall social media and music.
06:24
Thank you. Thank you.
06:27
Thank you, Dang.
06:30
There are a lot of people on that list,
06:31
brother, a lot of people.
06:32
I mean, we got bad bunny,
06:34
we got Drake, we got Siza,
06:36
we got Taylor Swift and you know what?
06:40
Speaking of Taylor, let's shake it off and get into the
06:42
next story. Shall we shake it off?
06:45
Shake it off? Oh,
06:47
all right. We're done.