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The Rock Trademarks WWE Slogans Like “Candy Ass”

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Dwayne “The Rock” Johnson just gained rights to his nicknames and slogans from his WWE days. Attorney Taylor Tieman explains who can trademark their sobrenombre and why she studies J. Lo and the Selena estate.
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Wrestler-turned-actor Dwayne “The Rock” Johnson, 51, just acquired the rights to his nicknames and slogans from his time in the WWE. As per The Hollywood Reporter, Johnson now owns the IP and trademark rights for his iconic...
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Show transcript
00:00
What's up, Eugenie?
00:01
Sorry, I, I couldn't hear you.
00:04
Oh, that's probably because the rock just got the copyright for
00:06
all of his slogans.
00:07
Nicknames and phrases from WWE That's stop Paris Hilton owns that
00:13
Let's not get sued.
00:15
So I can't say,
00:16
can you smell what the rock is coming?
00:18
No. Ok. Well,
00:20
I'm super confused about celebrities and trademarks.
00:23
If only we had a famous lawyer to explain.
00:29
Wait, we do.
00:31
We have Taylor Thieman from legal mega.
00:35
Hi Taylor. So I think a lot of us are a
00:42
bit confused. What's the difference between a trademark and a copyright
00:46
Yeah. Good question.
00:47
Everyone gets this confused.
00:49
Copyright is more along the lines of like things you're creating works
00:53
of authorship. Creative works trademark is more along the lines of
00:57
your branding, business name,
00:59
stage name slogans. So there are two different types of intellectual
01:04
property law but they often intersect with each other because when we're
01:07
working in these areas,
01:08
both of those things kind of happen all the time.
01:11
Why do celebs fight for like trademarks?
01:14
Like what's the benefit?
01:15
Like, how do they,
01:16
how do they get paid?
01:18
Is the rock and sue us probably not,
01:21
celebrities usually are fighting for their trademarks.
01:23
And what it looks like in this situation is that the Rock
01:27
didn't actually own his own trademark and trademarks like the Rock and
01:31
some other names and phrases before it looked like WWE actually owned
01:34
those. So the Rock is benefiting off of those,
01:38
but not as much,
01:39
obviously, if he owned his actual trademark.
01:41
So licensing deals, sponsorship deals,
01:44
any sort of collapse he's doing,
01:46
he is not making as much very likely if he's not the
01:50
actual owner of those trademarks,
01:52
where can people, if they want to start filing?
01:54
What's the first step that someone should do with?
01:57
Do they go to the website?
01:58
Do they contact a lawyer?
01:59
I would definitely suggest checking out the trademark website,
02:03
which is us pto.gov.
02:05
That's where you can file federal trademarks.
02:07
That's where all of the celebrities and big businesses are filing their
02:10
trademarks and there's nothing stopping you from filing one there.
02:13
If you want to as well,
02:15
they have a lot of information on that site.
02:16
But if it's confusing and you're not familiar with the process,
02:19
then you might wanna talk to an attorney.
02:21
So if someone is watching this and they want to reach you
02:24
so that you can help them,
02:26
where can people find you?
02:27
I'm at Lego Mega on Instagram.
02:30
and then Lego meal.com and I'm all over socials.
02:35
I'm always messaging people and stuff.
02:37
So I'm pretty busy over there.
02:39
Thank you so much for joining us Taylor and congratulations as well
02:44
I saw on your Instagram the big news she's pregnant.
02:49
There's so many babies.
02:50
Oh, my gosh.
02:50
That's the theme for today's episode.
02:52
Congratulations. Thank you.
02:54
Thank you. I feel like everybody's pregnant right now.
02:58
It's the time of the.
03:02
That's impossible. That's funny.
03:05
Any food. But thank you so much Taylor Taylor on the
03:09
next time I said you really got me with that one.
03:13
That's impossible. Same.
03:16
Same, honestly.