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Help me welcome Julisa product,
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the founder and Ceo of Rizos Curls,
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a hair care line for curly hair.
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Thank you so much for your service to the curly hair community
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Thank you for having me.
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And so we've had you here like in what 2018,
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long way. Can you take us through the pivotal moments in
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your journey that led to where you are today?
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Oh, man, I think it's just,
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it's been a long seven year journey and y'all were actually the
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very first article that was ever written of me.
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I think it was like the first or second was me too
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Yeah, back in the day.
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So it's been, you know,
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really nice having the support of,
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you know, smaller Latino publications and just like the community
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that has really helped us get here and our customers
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and everybody that has been on this journey.
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But since then, we've launched into Target into Ulta Beauty Nordstrom
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We're, we're in Mexico as well.
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We are in Mexico and yeah,
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it's just been such a journey and I'm just grateful to still
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be here. That's so awesome.
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like your customers, their stands.
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I, when I go to Target,
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I'm in the haircut and I see to sold out and I'm
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just looking, I'm like,
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it's like, like customers,
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customers are like, oh,
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I'm so proud of you and I'm like,
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we need to order more.
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That's how you're thinking of the people at the club.
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Oh, that's awesome though.
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So, like, I didn't know there were so many types
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of curls. Like how can you find out like which curl
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you have one of the ways that rizos curls really grew and
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you know, was able to connect with our community was
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through events. So pre COVID,
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we were doing events all of the time like curl classes and
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I think that the one of the biggest things that we've learned
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with the business is that there are so many undercover curlies
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out there and what I mean by undercover curly is somebody who
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has wavy curly, oily hair texture,
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but you would never know because they always straighten it or they
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don't, don't wear it like that.
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So they don't even know the full potential of their,
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of their curl pattern.
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So I think a lot of people come in thinking that curly
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hair is like really difficult or like,
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I don't wanna wear my curly hair because it's just so hard
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But once they learn,
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they learn their hair and they learn what kind of process
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works for them. They realize that it's not hard,
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it's just different. We actually have a couple curly heads in
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the office. There's one in particular.
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he's not a rizos reyna more like a rizos.
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Rey. I love rizos re because it's not just for girls
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you know, it's for everybody.
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I kinda wanna bring him in.
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come here, come here.
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You rizos. Rey get in here.
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Julisa, right. Jenny Julia.
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So let's see what products would you choose for?
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G does your hair get oily easy or no?
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does it get just by the scalp or the ends?
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And then it will go like here to like.
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So then I would definitely recommend you wash with the A CV
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You see, there we go.
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Thank you. A CV R is right here when I tell
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you like you, if I had,
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I would be able to show you because I can kind of
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see already like it needs a little balancing and in general everybody
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does like if you're trying to heal it right away,
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then it would be like at least once a week.
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But if not for just for maintenance,
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I use it once a month directly in the areas it comes
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out like liquid and then you'll see it start working in and
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then you can get a scalp brush and start massaging it.
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Like, what I usually do is I'll do little rounds.
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I'll just do that and then I'll rinse it out also.
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When detangling, I love your hair.
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Does your hair get very tangy easily?
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It's tang right now.
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Ok. You could put something here last time.
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we just stay there and I was so embarrassed in the barbershop
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our vitamin C hair repair mask,
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There's no added fragrance.
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Anything you smell is just a natural citrus ingredient or so it
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has vitamin C which is really good at helping repair your hair
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making it like youth.
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And then for actual styling,
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you could either do a curl cream just like literally just spread
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it out and just put some curl cream or some refresh and
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a tangle spray. So what I can do is do you
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want me to style half of your head so that you can
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kind of see. So we're going to do a refresh just
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So we can see the difference.
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The favorite among moms,
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especially with the taking their kids hair and it's the refresh and
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the tangle spray. I even you see how it comes out
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like very potent and it's,
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it's a leave in and then you can add it to your
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hair and it really does a great job at smoothing everything.
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It's so good. We love.
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All right. So since you said that your hair gets very
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I'm literally gonna add only a couple of drops of the nourish
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oil just on your end curl cream.
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The curl defining cream is our number one best seller.
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So we wouldn't be in business if this didn't exist allows you
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to enhance your curl.
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It gives you a lightweight moisture helps prevent frizz A very,
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very tiny light cast.
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I'm kind of like smoothing it on your hair is like just
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so healthy and great and I'm staying away from the root too
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much. Do you guys see how pretty like the scrunch is
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I can already see that.
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Let's go dry your hair for really quickly.
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Hell yeah. Can we look to the front?
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So we're not even done yet,
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bro. So we're not even done yet and we didn't even
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use that much product.
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Like I just wanted to show the power of the curl cream
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alone curls out. Oh my God.
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OK. Now, look at the before so I don't know
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but there's like a lot of frizz and then this side look
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at that. Oh I love his hair.
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It's so beautiful. It's beautiful.
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Thank you so much for putting me on.
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Yo, you guys in the office are not ready for these
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curls. I'm coming in strong,
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coming in strong. Got the stuff now.
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So get ready. Get ready.
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Get ready though. Both sides.
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Well, where can people follow you?
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Where can people find your stuff at Riso's Curls on Instagram at
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Rizos curls, hair on tiktok.
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And you can find us at your local Target Ulta Beauty or
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Nordstrom. Awesome. And it's for everybody,
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guys, everybody buddy.
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So let's give it up.
Series