Series

Sephora Kids: How young is too young for makeup?

Link in Bio with Jenny and Alejandro
Makeup influencer Sonia Ramos gives her advice on the recent trend of pre-teens getting heavily into skin care routines and makeup through brands like Sephora.
Show transcript
00:00
So what are Sephora kids like in,
00:05
in the, do you know what they are,
00:06
brother kids at Sephora that like Sephora kind of?
00:11
Well, look in the past year,
00:12
a growing number of Children and young teens dubbed Sephora kids have
00:19
shown a heightened fascination with beauty and skin care,
00:23
I would think because of social media,
00:25
right? These kids are into makeup,
00:28
skin care routines often showcased by older influencers and role models.
00:34
You know, it because I mean,
00:36
it's like a more like our millennials are the ones,
00:40
you know, the influencers that are kind of just being displayed
00:43
on tiktok and all this and they're watching and they wanna get
00:45
involved. I don't know.
00:46
But this trend raises concerns about its impact on Children,
00:51
including questions about self image,
00:53
beauty standards and the influence of social media on their development.
00:58
So people think that these kids are too young for make up
01:00
Like when did you get your first like big girl makeup
01:03
palette or with me?
01:04
It was my Quince.
01:05
So once I hit 15,
01:07
that's when my parents were like,
01:08
OK. Y Puedes,
01:10
PTE Mascara, you know,
01:11
little things. Their big thing was the mascara,
01:14
the mascara. I think everyone kind of started with the eyeliner
01:16
mascara. When did you start?
01:18
I'm just, well,
01:23
I mean, I,
01:23
I never, I just put on moisturizer.
01:27
yeah, I don't know.
01:27
I feel like,,
01:28
today's generation is different.
01:30
So, I don't know.
01:30
Again, what's the right way and the wrong way?
01:33
You're gonna have to know you're having a daughter or you're having
01:35
a baby girl. So,
01:37
what, what age would you allow her to wear?
01:39
Make up at least 13.
01:43
But again, we'll see when I get there.
01:46
Well, brother joining us today is Sonia Ramos mom and makeup
01:51
influencer to share her perspective.
01:53
Sonia, welcome. Thank you so much.
01:58
So, I'm not sure if you heard our story with,
02:00
was it Sephora kids?
02:03
What do you think about this whole thing?
02:04
You know, I think it's awesome that kids want to have
02:07
a skin care. But I think,
02:11
you know, when they go to Sephora,
02:13
they make a mess.
02:13
And so this isn't a plague,
02:15
you know, a playroom where they can just mess a whole
02:18
bunch of products up because,
02:20
you know, when I went to Sephora,
02:21
I seen the whole mess,
02:23
you know, during some of the displays and I was just
02:26
like, is this real like,
02:27
oh, it is real?
02:29
So it was just a mess.
02:30
I just think like there's no wrongdoing when it comes to like
02:35
young women or even boys wanting to do skin care.
02:39
I just feel like,
02:41
they just need to be respectful when it,
02:43
when they go to Sephora and actually,
02:45
like, you know,
02:46
samples are samples but they're not like a little playground where,
02:51
you know, they're trying to build a skincare smoothie like you
02:55
do that at home.
02:56
Well, how young is too young?
02:58
What, what do you think,
02:59
like for, for kids wanting to explore with makeup and skin
03:02
care?, you know,
03:04
with my kids when they were teenagers,
03:06
I would, they would just have a basic cleanser.
03:09
If they had acne,
03:10
they would have like an acne treatment and a moisturizer and sunscreen
03:13
It was very,
03:14
very simple. If I have a skincare routine,
03:16
I'm not going to go and tell my 19 year old son
03:19
oh, you should do a retinol routine because he doesn't
03:22
need it. They have very young bouncy hydrated skin.
03:26
I wish I had their skin.
03:27
You know, I'm 46 years old and so you,
03:29
you start seeing, you know,
03:31
as you age, you know,
03:32
different things and different needs that your skin needs.
03:35
But like they do not need any of that,
03:37
they just really just need to focus on moisturizer and protecting their
03:41
skin with sun honestly.
03:42
And can these kids mess up their skin by using these kind
03:45
of products? Like the retinol,
03:47
very active, like vitamin C,
03:49
they don't need nothing to brighten.
03:50
They don't need nothing too plump.
03:52
They don't need hydrating under eye.
03:54
I just feel like the parrot is responsible for this.
03:57
They are kind of like they should read the ingredients on it
04:00
and say, you know what,
04:00
this is too much of an active like,
04:03
do you need an exfoliant?
04:04
No, you don't.
04:05
Do you need Hyaluronic acid?
04:07
No, you don't.
04:08
Your skin is very youthful,
04:09
very plump and you know,
04:11
those products are meant for people that don't have that anymore.
04:15
And I know you mentioned like the sunscreen is obviously something that
04:17
you recommend to everybody.
04:18
But is there any specific makeup,
04:20
like items that I think kids can kind of like start to
04:24
break into that world?
04:25
That's not again super adult but like still,
04:28
you know, more natural but just to get them in the
04:30
motion of it, I guess like to be with like mommy
04:33
and you know, stuff like that.
04:34
Yeah, like you can go and introduce your kids to like
04:37
go get a gloss,
04:38
go get a bomb,
04:40
go get a lip product because it's so easy,
04:43
especially when you're young.
04:44
When you're like 1415,
04:46
16, you can do like the mascara,
04:48
you can do, you know the lipstick,
04:51
like you can do like certain things not like a bright red
04:54
lip or anything like that.
04:55
But you know, it's it's changed a lot since I was
04:59
younger. We had really bad makeup back in the day
05:01
but now there's so many good makeup out there that I
05:04
can see why, you know,
05:05
teenagers wanna go and,
05:07
and, you know,
05:08
try all these products out.
05:09
They do better makeup than all of us and,
05:12
you know, we wanna learn from them too and we wanna
05:14
know what they like.
05:14
But at the same time,
05:16
like, you know,
05:18
they, they are looking a lot older than they should.
05:20
So I just feel like,
05:22
you know, as a parent,
05:23
like it's our responsibility to educate our kids regardless if we know
05:27
it or not. There's youtube,
05:28
there's tiktok, now there's IG and you know,
05:31
we have to educate our kids and we're so responsible for them
05:34
and how they turn 18.
05:36
Ok? And then when they turn 1819 20 that's all that
05:40
you know, I,
05:41
I get popularity and I get like,
05:43
you know, everything is going on tiktok and the kids are
05:46
like screaming. Oh yeah,
05:47
I need like this whole wild step skin care routine but they
05:50
really don't as a parent,
05:52
they should be like,
05:52
no, no, no,
05:55
it's the parents' job for sure I feel.
05:58
And we just thank you so much for coming on Sonia
06:01
and letting us know your perspective on this.
06:04
We wanna ask you where can people find you on social
06:07
media? So I'm on IG and on Tik Tok and it's
06:11
officially Sonia Ramos. Awesome.
06:14
Thank you so much,
06:15
Sonia. Thank you.
06:17
Bye bye. It's even like social media.
06:20
I feel like just you have to keep up with how the
06:22
other kids look and if another parent,
06:23
it's like a chain effect,
06:25
if another parent lets their kids wear,
06:28
make up, then this kid's gonna want to wear makeup to
06:31
keep up with it.
06:32
You know what I mean?
06:32
It's like I wanna do it.
06:34
It's like, oh,
06:34
it's like that the boomer phrase,
06:36
right? Have you jump off a bridge and you jump off
06:38
It's like, yeah,
06:40
it's social media.