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Reggaetonero Alejo Discusses His Musical Influences While Mexico’s Favorite Store Oxxo Enters the US.

August 21, 2024
Reggaeton artist Alejo discusses his musical influences, Congressman Joaquin Castro advocates for Latino representation at the National Recording Registry, and Chili’s drops a new “Big Back” deal and Oxxo creeps into the US.
Show transcript
00:00
Hey guys, welcome back to Lincoln Bio.
00:02
I'm Jenny and I'm Alejandro and we've got a great show.
00:06
What do we got,
00:06
brother? Well, sister,
00:08
you might wanna be careful when you sign up for Disney Plus
00:11
and also might be coming to the US and guess what?
00:18
We get to hang out with a much cooler Alejo.
00:23
Sorry, no offense.
00:25
And we put on congressman,
00:26
Joaquin Castro onto some bangers.
00:29
All right, let's get into the news.
00:33
It's happening. So is coming into the States and brother.
00:39
Are you happy? Yeah,
00:40
dude, I love so like when I go to Mexico,
00:43
like that's my stop,
00:44
you know, but honestly if it comes to the US,
00:47
well, when it comes to the US,
00:49
it better not gentrify that shit.
00:51
You know how it is over here.
00:52
Like, I mean,
00:54
like I want that true experience.
00:57
That's the thing. It's like,
00:58
dude, we already have 7-Eleven,
01:00
we have 7-Eleven like what makes Oxo is like all the Mexican
01:05
shit it has inside.
01:06
You know what I mean?
01:07
Like all the pitas in Mexico,
01:10
the merch. No,
01:11
the drinks. Was it the new mix?
01:13
Like the blue cans and they have the Paloma,
01:18
the merchandise. Yeah,
01:20
all the drinks, the food,
01:21
the merch, everything,
01:22
the whole experience, bring it all.
01:24
And so supposedly, brother,
01:26
it's coming to Texas and New Mexico.
01:28
Not here. They're going to test it there first.
01:32
They'll start there. But in addition to the US also aims
01:38
to branch out to Chile,
01:40
Colombia and Ecuador as well.
01:41
They're going worldwide while at least all of Latin America.
01:45
But I think they're going to spread out and I know that
01:47
they're going to get the hint that L A wants at least
01:51
one or two. Hell yeah,
01:52
at least in San Diego it's close to the border,
01:56
you know, and then start there and then just go up
02:00
the coast for sure.
02:02
But do you really think it's only going to be like American
02:04
snacks or like iconic Mex snacks?
02:06
You know, me sister,
02:06
I'm that negative, man.
02:07
See, I feel like the regulations and the permits,
02:10
they're not going to bring everything but I have seen some stores
02:13
out here like 7-Eleven actually near me that do have some of
02:16
the Mexican stuff but I don't know if it's because they know
02:19
at home is like,
02:20
hey, bring over an extra box.
02:22
So there might be some pero,
02:25
I don't know, again,
02:26
just leave it to the US and all these politics to ruin
02:29
everything, you know.
02:31
It's just like that's true because then there's the FDA shit.
02:35
Yeah, man. What's up with that?
02:36
I know they're looking out for us.
02:37
But who cares? I want to see Papias Con I want
02:44
I want all those Hexagons,
02:45
all the Hexagons ex exo Azar exo what else?
02:51
Excess please? That's what I want to see.
02:58
A I'm down. Yeah.
03:01
Yeah. But honestly look,
03:02
this is what we think people have their own thoughts we posted
03:05
about this and the comments went off.
03:06
So let's check it out.
03:07
Oh yeah, people are excited.
03:08
Let's see. We need Japanese seven elevens but y'all aren't ready
03:13
for that combo. Dude,
03:14
I've heard about because I haven't been my wife.
03:17
They went to 7-Eleven in Japan.
03:18
Well, they went to Japan in general.
03:20
They didn't take me.
03:20
Sorry, but I heard it was like there 7-Eleven is like
03:25
boom, it's like so fresh.
03:27
The food is on point.
03:28
It's like you can actually eat like a five star meal there
03:30
here. We got nachos and hot dogs on the little spinny
03:34
I have been there all day.
03:35
Hold up, brother.
03:35
But the ones here they do have the taquitos ta Yeah,
03:41
I do the cream cheese jalapeno taquitos.
03:44
The ones that are like,
03:45
oh, thank me later guys.
03:47
But yeah, Japanese seven elevens.
03:49
I agree. I agree it all.
03:51
And Japan is ahead of the game.
03:53
Bring it all. Please.
03:54
Only Mexican items, please.
03:56
The ones with excess labels see like we need a little he
04:03
that's how, you know,
04:04
it's good. That's what I want the stamp of approval like
04:07
Yes. Yes.
04:08
Yes. Ok. We're on your side.
04:10
But again, just hopefully,
04:12
all I'm gonna do is pray to yo every night that these
04:16
are, you know,
04:17
tried and true and they're the closest we can get to our
04:20
ogs. Well, I guess we'll see what happens,
04:22
but we're stoked. We're excited and this is awesome.
04:25
Let's go to brother.
04:28
Have you ever read the terms and conditions for like an app
04:31
or a website? Not really,
04:33
you know, just kind of accepting brother,
04:37
dude, you're gonna want to from now on because it is
04:40
a matter of life and death.
04:43
Literally watch. This is what happened.
04:45
A doctor from New York was visiting Disney World and went to
04:50
eat at a restaurant at the Disney Springs Complex.
04:52
Have you heard of?
04:53
It sounds awesome. Ok,
04:55
so she was highly allergic to date and nuts and the family
05:00
insisted, they asked several times about her allergy and they even
05:06
confirmed with the chef,
05:08
but I feel it was like something waiting to happen.
05:12
There's a big but brother,
05:14
but the food was not safe for her and she collapsed after
05:20
leaving the restaurant and later died at the hospital.
05:23
So they left como everything is good.
05:26
And then later on,
05:27
it's so sad dude.
05:29
So the grieving husband started a wrongful death lawsuit,
05:32
but Disney's lawyers and this is why I told you read the
05:37
terms and conditions because this is important.
05:39
Disney's lawyers are trying to get the lawsuit thrown out because he
05:45
signed up for a Disney plus trial.
05:48
No way. Real Disney plus because hidden in those sneaky terms
05:54
and conditions was some forced arbitration clause.
05:58
Ok. Wait, so that means they can't sue right force
06:01
opportunity. They have to deal with it outside of the courts
06:05
But this is crazy.
06:06
Like I wanna watch baby Yoda.
06:08
What does that have to do with me suing Disney?
06:10
Like for a restaurant?
06:11
Whole thing? Well,
06:13
brother, I guess they just knock it on there.
06:15
No say, but it was in the transom conditions that you
06:18
can't sue them. And I mean,
06:20
look at how long the terms and conditions are for Disney.
06:23
Plus now it just feels like we're in the freaking going down
06:28
the tower of terror of terms and conditions.
06:31
Yeah, I ain't meaning all that.
06:32
I don't know. Again,
06:33
swipe that smile. I'm just kidding.
06:40
No, it's like who's going to freaking read that?
06:44
We literally need to get a lawyer going down?
06:46
What the hell? Look at that,
06:48
when does it end?
06:51
It's like we have to get a lawyer just set up for
06:52
a new account now for anything and say,
06:54
hey, let me consult my lawyer.
06:56
But first are we good?
06:57
Yes. Oh my God.
06:59
And even for your phone brother,
07:00
you don't know what permission you give the phone access to.
07:05
I'm just saying, well,
07:08
hopefully after this, some of these big corporations stop hiding all
07:13
these hidden clauses in the terms and conditions because it's too much
07:18
like y'all can't sneak that in there like that's messed up.
07:23
You know, I'm like,
07:24
I'm, I'm trying to get Disney.
07:25
Plus I ain't giving you the rights to freaking my family not
07:28
being able to sue if something goes down.
07:33
There's one place that's always been a home for big bags.
07:36
Do you remember when Chili's the sales are plummeting and they
07:39
had this little jingle that went like,
07:42
oh my big, my big,
07:43
my big bag. I want my big bag by bag Chili
07:47
Yes, that's how something like that.
07:50
They just posted this tweet.
07:52
They calling us all big bags but their big smasher burger.
07:55
Damn. First off,
07:57
I have to give it up to the social media manager.
07:59
Yes. You know what's up?
08:02
There's a Gen Z or millennial running their account brother.
08:05
There has to be there.
08:06
They, they, they're in it,
08:08
they're in it. That's not from a boomer damn brother.
08:10
You make a big back smash,
08:11
right? You know what sister?
08:13
You keep my name out your mouth.
08:14
You say those things?
08:16
Well, no, I mean I'm not a big back smash
08:20
me for my big bag.
08:23
There's a great deal and I'm sure a lot of big bags
08:25
out there will agree.
08:26
So we have a burger,
08:27
right? You get a unlimited non alcoholic drinks.
08:30
So I guess, you know,
08:30
soft drink, water,
08:32
tea, whatever and endless chips and salsa for 1099.
08:37
The chips and salsa 1099 or the whole,
08:40
the whole thing. So you get your drink and salsa and
08:43
initials and salsa are pretty busy.
08:44
I like that a lot for 1099.
08:46
That is a steal.
08:49
Exactly. For a big Mac.
08:51
You're paying about $12 in change for the combo.
08:54
And that's maybe even a small dude.
08:55
Mickey D's is in,
08:56
is very expensive. Everything is getting expensive,
08:59
sister, you know,
09:01
and that's like my mom now.
09:02
But 1099 it's steel.
09:05
Unlimited. I like unlimited anything.
09:07
Yo, Ronald mcdonald's looking like a clown right now.
09:09
You're the clown but even bigger.
09:11
That's true. So,
09:12
Chili's Span and Company Bringer International mentioned the new big Masher burger
09:16
has been a huge hit.
09:17
A lot of Big Macs love it,
09:18
Kevin Hodgman. She,
09:19
this new edition helped boost sales actually by almost 15%.
09:23
That's 50% more Big Macs in the restaurant and it brought in
09:26
more customers with nearly 6% increase in foot traffic last quarter.
09:30
Well, Big Macs love a deal for.
09:32
I love a deal.
09:35
Yeah, it's human nature but big backs love it more like
09:37
you said. And then if you do Latino,
09:40
big bags, they love deals and they love food.
09:45
Yes, like do again.
09:46
Unlimited chips and salsa,
09:48
bro. If you bring that out right away,
09:50
I'm gonna kill a whole tray and the burger comes out and
09:53
you know what? We need some more chips and salsa,
09:54
I might still pick at it.
09:56
But then I don't know.
09:58
And unlimited drinks I get thirsty.
10:01
You know, we love getting our money's worth.
10:03
I feel like they're gonna regret this though because we're gonna go
10:04
in there and be like,
10:05
hey, what's up?
10:06
Like where's that big black burger?
10:08
Not taking advantage, but it's gonna be like a lot of
10:09
people are gonna be like,
10:11
I want that inside.
10:12
So we should go soon.
10:13
We should, I'm gonna try it too today.
10:17
We are here with Congressman Castro.
10:19
Thank you so much for joining us,
10:20
Congressman. Thank you.
10:21
Yeah, good to be with you all.
10:22
I know you work on your yearly list for the National Recording
10:25
Registry. Can you explain that for me?
10:27
I actually have no idea what it is.
10:29
I want, I want to know.
10:32
Yeah. Well, so the National Recording Registry was created by
10:35
the Lib Library of Congress around the year 2000.
10:39
And it's, it is for music,
10:41
what the National Film Registry is for film,
10:44
which is a celebration of the most important,
10:48
culturally impactful music in American history.
10:51
And so you can imagine there are songs from all sorts of
10:54
genres and varieties of music,
10:57
but I think there's like 600 maybe like 650 entries or songs
11:02
songs and albums that have been inducted because it could be
11:04
a song or an album,
11:05
but only about 5% of those are by Latino artists.
11:10
And so Yeah.
11:11
So it's like a really low number considering a few things like
11:15
there were 20% of the country.
11:16
But also, I mean,
11:17
you see today when you look at bad bunny and like all
11:21
these artists who are just topping the charts on Spotify,
11:26
you see how impactful our music has been over the years,
11:29
but it hasn't gotten the recognition in prestigious things like the
11:33
National recording Registry. Definitely.
11:35
And so I was curious,
11:36
like, how are songs selected?
11:37
Like, is there a formula?
11:39
How do we get them in there every year for the last
11:42
three years? I put a call out to people just
11:45
the public and ask for submissions.
11:48
And then we go through these hundreds of suggestions and we'll
11:52
submit between 25 and,
11:54
you know, 30 songs or so.
11:55
And then they have actually a whole board of people who will
11:59
then like go through each,
12:01
each thing that's been submitted and people you don't have to come
12:04
through me either. Like the public can submit on their own
12:06
too, but it's got to be a song that's at least
12:08
a song or an album that's at least 10 years old.
12:11
So, you know,
12:11
like there's a lot of bad bunny hits from last year or
12:14
two years ago. They don't qualify yet,
12:16
right. So no,
12:18
Peso Pluma. Yeah,
12:19
that's right. No Peso Pluma,
12:21
you know, so when we,
12:22
when we get to like nine years from now he'll be like
12:26
right there for consideration,
12:28
an induction into the national recording registry is like,
12:31
incredibly prestigious for a,
12:33
for a musician. I mean,
12:34
this is something that you literally would put in somebody's obituary that
12:38
they got a song or an album into the recording registry.
12:42
Can we guess what Latino songs or albums have made it on
12:46
so far? Like,
12:47
we'll list them out and you tell us yes or no.
12:50
Well, I'd have to go back and look at the list
12:52
myself because they're not all etched in my brain.
12:55
But we got in the first reggaeton song,
12:58
Gasolina. I think everybody knows Gasol.
13:03
We got that one in we got in El Cantante
13:06
by Hector Lavoe or actually we had nominated Hector Lavoe and then
13:10
that the board chose El Cantante.
13:13
So those were some of the ones that came from our
13:15
list. D How about Suave Suave?
13:19
I don't think Suave is in there.
13:24
Double check. And if it's not,
13:25
we'll recommend it Selena on there.
13:28
Quintanilla Selena. Yeah,
13:30
she is. She has to be.
13:33
Yeah, like we've got her also helped get the movie into
13:36
the National Film Registry.
13:38
So the music is there,
13:39
some of the music is there and then we help get the
13:42
film into the film registry.
13:43
Let us know when,
13:44
when we can submit more.
13:46
We're down to give like a whole list.
13:49
Well, we're taking submissions for,
13:51
I guess probably about another 10 days or so and then by
13:53
September 1st, we gotta,
13:55
we gotta turn over our list to the Library of Congress.
13:58
Awesome. So how can we make sure that some of these
14:00
bangers, you know,
14:01
get nominated for the registry you said until the first?
14:04
Yeah, the easiest is to go to our website.
14:08
If you just Google,
14:09
what in Gospel Congress,
14:10
you'll see my official website and then we have a link where
14:13
you can make submissions to us or like any member of the
14:16
public, you can go to the Library of Congress,
14:19
you type type in National Recording Registry and give them your own
14:22
list, create your own list or suggest your own song or
14:25
album. We should take a minute to make sure that Latino
14:28
artists are recognized for their excellence and for their contributions to music
14:33
in this country. Well,
14:34
thank you so much,
14:35
Congressman. We appreciate you having me on the show and explaining
14:38
more on, you know what these registries are all about,
14:41
where can people follow you?
14:43
Joaquin Castro TX on X on Instagram on the different social
14:50
media and of course on Facebook,
14:51
Joaquin Castro. Thanks so much for your time again.
14:53
Thank you. Nice talking to you.
14:55
Good to see you take care what is up y'all?
15:01
We're here with Alejo.
15:07
Are they nice to meet you?
15:09
Yeah. Yeah, I'm the intruder,
15:10
the intruder here to take the freaking mic and like,
15:13
hey, I'm gonna do the show,
15:15
man. Well, thank you for coming out,
15:16
dude. Thank you for having me here,
15:18
honestly. Yeah, for sure.
15:19
I live in L A doing a couple of things I
15:22
can't say right now,
15:22
but I'm excited to,
15:24
to do them and for people to see them.
15:26
So. Well, I mean,
15:28
something you can't talk about,
15:29
you just got back from tour.
15:30
Where were you? I was in Spain in Spain specifically.
15:33
It was crazy, man.
15:35
Like, what's the craziest thing?
15:36
Like, I feel like the culture is like,
15:37
I'm sure different. Like it was the most like my opening
15:41
thing going to Spain is always super cool because it's a totally
15:43
different culture. Even though they speak Spanish,
15:47
I guess it's totally different things and like the food like
15:50
everything like the streets,
15:52
the people, it's just amazing and honestly,
15:54
like the fans there hardcore,
15:56
I love it. I love it.
15:57
I love it, you know,
15:59
and you've always left your mark on the reggaeton world.
16:01
But like which reggaeton inspired you growing up?
16:04
I mean, I've always said that *** yam,
16:06
I feel like I can listen to like all *** yum songs
16:10
and it still sounds fresh.
16:11
I love *** yam.
16:12
And also those are my favorites.
16:14
I love them. I heard the mainstream stuff going up,
16:16
I'm Mexican, right?
16:17
So we grew up with Lup Rivera and then even I'm not
16:20
going to lie radio Disney,
16:21
bro. Like I was a little kid,
16:23
you know, and so my mom's music,
16:25
she liked menudo and stuff like that.
16:27
Manuel is, I mean,
16:28
in Puerto Rico, like my mom used to listen to Manuel
16:30
a lot. So,
16:31
yeah, I think it was,
16:31
that's like a Latino culture thing.
16:33
OK. So I got a little bit of mix but like
16:34
reggaeton stuff, I kind of just got the mainstream.
16:36
So I wanted to see if you had any,
16:38
you know, deep cuts.
16:39
I feel like reggaeton like became like worldwide probably like 10 years
16:44
ago or less. So,
16:45
like, I like,
16:46
I get it. Puerto Rico was a very local thing,
16:48
like maybe Colombia was a winner but it was like pretty
16:51
local. Then Balvin came up and then a lot of
16:55
recon and he spoke about Balvin,
16:57
we actually spoke to him recently and like,
16:59
he's always so chill dude,
17:00
like, you know,
17:01
but I want to talk to you about your collapse because you've
17:03
done like with Caro G collab with fade,
17:06
like what's like the craziest collapse story that you have?
17:08
Like, so I was doing premise too was doing
17:12
like, I think it was the first time doing their,
17:14
their, their awards in Puerto Rico.
17:17
So they did like manage to legends Donal Dari Yanqui do
17:22
Gle with a Yel and guess which artist they picked me
17:27
to do with Yandel.
17:28
So I had to sing Sexy Mo E Mio Rata.
17:30
But my version and Janel was there.
17:33
And after the la la prem Ava,
17:37
I posted a story like me performing that and John there was
17:41
her dancing the song to me singing to it.
17:43
So I tagged him and he was like,
17:46
bro, I love,
17:47
I love what you did.
17:48
Let's do something. I was like,
17:50
no way, bro.
17:51
I was like, yeah,
17:51
yeah, send me something.
17:52
I was like, ok,
17:53
so I went to the studio and like,
17:54
there are like six songs sent it to him and he was
17:57
like, bro, come,
17:58
come out to Miami,
17:59
let's do the video and everything.
18:01
So I mean, that was crazy when I think about it
18:04
I was like,
18:04
bro, let's take a straight out of a movie.
18:07
Yeah. Yeah. Let me see what happen and you're talking
18:08
about IG and then all my collaboration,
18:10
my big collaborations were crazy story.
18:13
Like fade was my preview went viral on tiktok.
18:16
The panic and he was like,
18:18
he reacted to it and I hit him up on Instagram
18:22
He responded, bro.
18:24
Like we did a song in like two weeks and the song
18:26
was the number one in the world when it released.
18:28
It was crazy. And KD the same thing like fake called
18:30
me like, bro,
18:31
you send me on bia.
18:32
It's like someone legendary is gonna be on the song.
18:35
I was like, OK,
18:36
and the next day he calls me,
18:37
he's like the, the song's done.
18:39
It's Caro to Colombia.
18:40
We're gonna do the video,
18:41
bro. Crazy and the power of social media.
18:44
I feel like people are ah social media is all like shitty
18:46
and negative. I'm like,
18:47
it, it can work in your benefit.
18:49
That's my Yeah, I mean that,
18:52
that easy ad me next day you like on the plane that
18:57
I keep hearing the,
18:58
the ring hit the table like what's up with the,
19:00
with the jewelry, bro?
19:01
Like I like, I like it so well this Shane,
19:04
the people that don't know.
19:06
I did an original album called Le le Feo.
19:09
I had a cat called Cosmo.
19:10
This is the cat called Cosmo.
19:12
He died but he died like a year prior to the release
19:15
of the album. And every time I do an album,
19:18
I try to do like a,
19:19
like an object that identifies the album.
19:21
I was like, it has to be cosmo and I haven't
19:24
like, I'm not an artist that I used to like open
19:28
up to personal stuff.
19:30
So when I did this album,
19:31
I had the, the intro super personal and I called it
19:35
Cosmo and I was like,
19:37
I have to do the Shane.
19:38
Yeah. And the,
19:39
and the idea of the chain too was because of this album
19:41
I had a lot,
19:42
a lot of info of like,
19:44
og reggaeton artist, Father Can De Laredo.
19:48
We, and they,
19:48
they all have this big,
19:50
big change. So I was like,
19:51
if I'm gonna do that.
19:52
I have to go like with that flow and we're on the
19:54
album, I wanna like,
19:55
you know, put people on Alejo like what song from this
19:58
album or in general from your whole like library are like,
20:01
listen to this and you know who I am.
20:03
So from this album,
20:04
maybe, if you wanna get to know me and know
20:08
what I've been through Cosmo,
20:10
definitely. That's the intro of the album.
20:12
That's why I wanted to start the album with.
20:14
If you wanna know what type of music like I feel like
20:17
represents Alejo from this album.
20:20
Definitely, Rodon Casa del Rao,
20:24
la Roche wiki wiki with Joel,
20:26
if you know, I don,
20:26
you know Joel and Iran.
20:28
So I love that song and I mean,
20:30
I asked you earlier what you're doing in L A but like
20:31
what do you think of L A so far?
20:32
Like, have you had a lot of spots or like,
20:34
I have a couple of days here?
20:36
So it's been cool.
20:37
I love it. Very,
20:37
very cool. It's not compared to New York.
20:40
Maybe it's all like the same vibe to Mundo,
20:42
Gorio del Mundo. Like,
20:44
you know, like high speed,
20:45
but here's like you get to choose.
20:48
Yeah, you get to choose what you wanna do here.
20:49
So I love it.
20:50
Well, you're welcome back here.
20:51
Any time specific to the studio.
20:52
Thank you for your time.
20:54
Thank you. And what happened in my English here.
20:58
No, man, you're good.
20:59
I mean, I,
21:00
I went to Spanish but like no English is fine.
21:02
Like perfect. And where can people find you on social
21:04
media? Alejo,
21:06
Instagram, Tiktok, Twitter and la di da Alejo,
21:11
I'm Ale and AO signing off.
21:16
It's not LEGO, bro.
21:16
Like I was talking about a LEGO is just being a LEGO
21:19
that we just vibe.
21:20
Yeah, you guys are,
21:21
you guys are a vibe.
21:22
I like how you guys were like,
21:23
you know the way you guys were talking to each other it
21:25
Kiki. Kiki. Yeah.
21:28
No, but honestly like I see a bright future for him
21:31
to be honest they say for me,
21:33
him too. Yeah.
21:34
Yeah. You know the little not little but like his
21:38
chain, bro, like that thing lights up and everything that
21:40
it is. Anyways,
21:43
this has been link in Bio,
21:44
I'm Alejandro and I'm Jenny and then we'll see you guys on
21:47
the next episode. Bye bye bye.