Kellogg's CEO Gary Pilnick is under fire after suggesting on CNBC's "Squawk on the Street" on February 21 that families under financial strain could save money by having "cereal for dinner." The remark sparked backlash on social media, particularly because cereal prices have surged by 28% over the past four years, including a 12% hike in Kellogg’s prices in the last year alone. Pilnick's idea seemed especially disconnected given his annual earnings exceed $4 million, highlighting a gap between corporate greed and economic realities.