Series

Kellogg's CEO: Please Eat More Cereal

Link in Bio with Jenny and Alejandro
CEO of Kellogg’s Gary Pilnick suggests poor people should suck it up and eat cereal for dinner to save money and keep him rich.
the details
Kellogg's CEO Gary Pilnick is under fire after suggesting on CNBC's "Squawk on the Street" on February 21 that families under financial strain could save money by having "cereal for dinner." The remark sparked backlash on social media,...
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Show transcript
00:00
The Kellogg CEO just called us broke.
00:03
Inflation is killing us all and the company started a campaign cereal
00:07
for dinner. The CEO said the serial category has always been
00:11
affordable and tends to be a great destination when consumers are under
00:14
pressure essentially saying poor people are good for business.
00:18
Huh? Well, listen here Mr $5 million a year.
00:22
Salary. Stop watching my pockets because you know what this cereal
00:29
is actually a five star meal that y'all are sleeping on.
00:32
Let me put you on something coming closer,
00:36
you know about this,
00:37
right? Do I fuck with that?
00:39
Let them go con place some sliced bananas,
00:45
put that on there.
00:47
Look at that fresh,
00:49
right? It's healthy because it's un Chingo.
00:52
Er but it's a lot of bananas fruit and then you put
00:56
sugar too ssss, ok?
01:02
Sugar overload. But you get the idea Mr Ceo and then
01:05
a little bit of milk,
01:07
by the way, who the fuck puts milk first and then
01:11
cereal? Oh I never do that.
01:13
I always have cereal and then you just,
01:14
I'm, I'm making a mess.
01:15
So I look at my hand shaking but anyways this is how
01:19
jam packed you want it and then typical Latino dad freaking like
01:24
you know, dude,
01:25
I don't know about you but I use the bowl of the
01:27
fucking pozole. No,
01:28
the pozole bowl you need like the walls like that way.
01:31
You can take it to your couch and you know,
01:34
haven't watched your favorite show,
01:36
but look at this Mr Ceo,
01:38
you've been missing out on this.
01:39
If you wanna talk ideas,
01:41
you know where to hit me up.
01:42
That's right. Mm.
01:46
I don't feel broke eating this.
01:48
I don't, that's a,
01:48
that's a breakfast for champions and I eat it before.
01:51
I like at night time.
01:53
I like having cereal at night time more than the morning.
01:56
Listen here, Mr Kellogg Ceo.
01:58
Don't call me poor and corporate speak.
02:00
Don't tell, stay here for dinner because we've been doing that
02:04
So let me enjoy my cereal.
02:05
You stay in New Orleans.
02:07
I'll stay in mine being broke.
02:09
But no pasta, nada just,
02:13
yeah, we've been doing that shit.
02:15
Like he trying to take credit.
02:17
Oh, I think like,
02:19
he's a freaking genius.