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The National Hispanic Media Coalition has released a media guide to advise
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Hollywood on how to tell authentic Latino stories.
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And we have the NHM CS CEO and President Brenda Victoria Castillo
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and actress Francia Raisa to tell us about it.
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Welcome. Welcome guys.
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Happy Friday. Thank you for joining us.
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Thanks for having us.
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I mean, this is I think a good move forward
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in Hollywood that we've all been waiting for and we kinda make
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some progress, but then we kinda get stuck.
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So anyways, let's just type in.
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So Brenda, can you explain the NH MC media guide
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and have the studios been receptive?
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Yes. But let me just tell you first,
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a little bit about National Hispanic Media Coalition.
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We are a civil and human rights organization and we're here trying
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to eliminate hate discrimination and racism to the Latin community.
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And when I say Latin community,
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I mean, Afro Latinos,
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indigenous Latinos, Asian Latinos,
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we are members of the LGBT Q plus community.
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We're veterans, we have disabilities,
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24 different countries and we don't all just speak Spanish and English
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We there's many indigenous languages.
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So when I say Latin,
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that's what I mean and that's what NH MC is fighting for
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The media guy was created as a resource to provide industry
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professionals with a comprehensive education about our community.
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And we're getting very good response.
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The market was high executive studios,
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you know, whoever's at the top and usually they're white males
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and to educate them about our community because instead of fearing us
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in our numbers that they should embrace us because when they don't
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they're leaving money on the table.
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So I am providing 30 minute one on one sessions off the
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record virtually and or creating a safe space so they can
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ask those questions that they might not want to ask publicly because
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they think it might be public politically and correct.
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But that's what I'm there for and they're very receptive.
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So I'm really excited.
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We're getting a really good response.
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Congratulations. That is so awesome.
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Thank you. And also Francia as an actress,
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did any past experiences inspire you to get behind this initiative the
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entire past of my experience,
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you know, I just realized that this year I'll be hitting
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20 years in the industry and wow,
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how much has it changed?
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You know, back in the day when I first started,
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I don't know if you know,
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these things were available to me because,
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you know, the internet was still kind of newer back then
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you know, I was really alone and I felt isolated when
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I first started and,
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you know, and having conversations with,
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you know, writers and stuff.
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I didn't really know how to open up about what real experiences
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as a Latino is like,
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versus what they've seen on television or they've read about in the
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stereotype. So I just stayed quiet.
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So I got behind it because now people are more receptive to
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hearing us and learning about us.
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And I want to be a part of it because I was
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also part of the train that didn't say anything.
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So it's amazing that we can turn to a program like this
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or I can call brand and say,
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hey, can you read this script?
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Am I on the right track or is there something here?
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That's not right? Can you help me in talking with the
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studios about this? And they're so receptive to it?
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So it's really beautiful that for all parties we can really turn
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to. I think it's so true that you mentioned that because
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Latinos, we come in all different shapes and sizes,
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different backgrounds. So it's like if you're more,
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you learn about other,
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you know, Latinos in your community that you might not always
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being a Mexican American in L A,
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I've had my little bubble but then we started working with some
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Dominican people, Puerto Rican and it's like,
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where has all this been?
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I played, I played Cuban on Grown Ish.
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I'm not Cuban, I'm Mexican Hondurena.
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And I'm calling all my friends like,
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I mean, what's going on here?
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Am I pronouncing this?
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Right? I don't know.
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That's great though. You're doing your research.
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So I wanted to ask what is a movie or show that
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has nailed the Latino experience?
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Flowers? Yeah. Well,
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Flaming Hot. How I met your father Lopez versus Lopez.
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The Gordita chronicles with Love Gloria Colette's show and a top one
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which was number one for many weeks.
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Because this movie made me sob a million miles away.
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Oh my God. Literally when they did the hands,
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I lost it. That one hit home and even like the
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minor things, you know,
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when the dad first came home and all the kids are sitting
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down and he comes home and all the kids stand up and
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then he sits and they're taking off his shoes.
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I was like, oh my God,
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where can people find you know,
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more influence and resources on this?
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Because we have so many aspiring Latino filmmakers and actors trying to
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get their big break and learn more,
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thank you. It's free to everybody.
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Just go to NH mc.org and you can download it and just
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print it out, save it whatever you want to do and
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it's gonna grow. It's a living document.
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So yesterday I decided we're gonna put a section for the publishing
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companies and then we're gonna do a section for gaming because that's
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another area where our characters are not represented of us.
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Truly. A lot of characters in those games are negative like
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we're the criminals, the bad guys.
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So we're going to get into that this year.
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There's so much to do.
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I'm really excited. 2024 is going to be a great
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year for us. Thank you guys.
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Thank you guys so much.
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Yeah, thanks for all the time.
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again, we're excited to see what keeps happening and developing and
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Happy Friday and thank you both.
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