00:02
Jewel lebron, the one that's very demure,
00:05
very mindful, very cute scene.
00:08
Everyone's talking about it,
00:10
right? So she fucked up.
00:14
She didn't get it trademarked and someone beat her to the punch
00:20
she just posted in a recently deleted Tik Tok.
00:23
So she deleted that shit and she was like,
00:27
like she was really sad and she was like,
00:29
oh, like, I feel like I dropped the ball.
00:32
I feel like I fucked up and someone else has it
00:34
now. So someone else got the trademark.
00:37
Well, it's a Washington State man,
00:39
Jefferson Bates and he did not mention Joel in the application for
00:44
the trademark. So that's messed up because again,
00:48
like the is not a new word but the whole,
00:51
the vibe, the whole phrase for sure.
00:54
Yeah. Yeah, definitely.
00:56
That's why it went viral.
00:57
And but it's just crazy because people can do that with
01:01
trademarks and stuff and sometimes they hold these trademarks hostage where it's
01:05
like even businesses, business names.
01:07
Like if you don't have your business trademarked the name,
01:11
like someone could literally be like,
01:13
well, I have a trademark.
01:17
you know, that you have to pay this much or so
01:20
what kind of happens now is that like,
01:21
she can't make merch or like,
01:23
well, that's the thing.
01:24
It's like someone already has a trademark so they can,
01:26
they own, they own it.
01:28
But I think she can fight it.
01:30
I honestly think she can fight it because,
01:32
I think at that point,
01:34
like you, I think you probably need to show proof.
01:35
Like I'm not an expert,
01:36
but I'm pretty sure that she can do something about it and
01:39
I'm pretty sure maybe she is.
01:41
That's why she took the tiktok down.
01:43
So maybe her teams already like,
01:45
yeah. Yeah. Take it down and then like,
01:50
I think that's really fucked up.
01:53
these small creators like Jules or J lebron,
01:56
sorry. Like they don't,
01:58
they're not doing it for that specific.
02:01
They're, they're genuinely funny because once the New York comes and
02:05
goes, like, I personally think her personality is still going
02:07
to be there and that's what people like about her.
02:09
It's not just like you're funny,
02:11
but once that fizzles out,
02:13
I think she still has that charisma,
02:14
that energy for brand.
02:16
She's like, you know what I want to work with you
02:18
So she wasn't thinking that far ahead and that's fine because
02:20
she was just making this for shits and giggles.
02:22
I leggo it popped off.
02:24
It's like cool, she got the brand deals.
02:25
But then again, those people that are just waiting to see
02:27
what they can kind of monetize on or like steal,
02:31
I guess it's messed up.
02:31
There are people out there like that but we really hope she
02:34
gets justice that she gets a hold of that trademark.
02:37
And I mean, you know what?
02:40
And the last thing is seeing that,
02:41
that video, very demure,
02:43
very cutesy, very mindful.
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