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‘Demure’ Trademark Battle

August 28, 2024
A Washington man secured a trademark for “very demure, very mindful” before its creator Jools Lebron.
the details
The phrase “very demure, very mindful” has recently been filed for trademark by Jefferson Bates from Washington State. This expression gained popularity online through TikTok creator Jools Lebron. Legal documents obtained by...
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Show transcript
00:02
So, you know,
00:02
Jewel lebron, the one that's very demure,
00:05
very mindful, very cute scene.
00:08
Everyone's talking about it,
00:10
right? So she fucked up.
00:14
She didn't get it trademarked and someone beat her to the punch
00:19
Really? Yeah,
00:20
she just posted in a recently deleted Tik Tok.
00:23
So she deleted that shit and she was like,
00:27
like she was really sad and she was like,
00:29
oh, like, I feel like I dropped the ball.
00:32
I feel like I fucked up and someone else has it
00:34
now. So someone else got the trademark.
00:37
Well, it's a Washington State man,
00:39
Jefferson Bates and he did not mention Joel in the application for
00:44
the trademark. So that's messed up because again,
00:48
like the is not a new word but the whole,
00:51
the vibe, the whole phrase for sure.
00:54
Yeah. Yeah, definitely.
00:56
That's why it went viral.
00:57
And but it's just crazy because people can do that with
01:01
trademarks and stuff and sometimes they hold these trademarks hostage where it's
01:05
like even businesses, business names.
01:07
Like if you don't have your business trademarked the name,
01:11
like someone could literally be like,
01:13
well, I have a trademark.
01:14
Like if you like,
01:15
if you want it,
01:17
you know, that you have to pay this much or so
01:19
essentially, like,
01:20
what kind of happens now is that like,
01:21
she can't make merch or like,
01:23
well, that's the thing.
01:24
It's like someone already has a trademark so they can,
01:26
they own, they own it.
01:28
But I think she can fight it.
01:30
I honestly think she can fight it because,
01:32
I think at that point,
01:34
like you, I think you probably need to show proof.
01:35
Like I'm not an expert,
01:36
but I'm pretty sure that she can do something about it and
01:39
I'm pretty sure maybe she is.
01:41
That's why she took the tiktok down.
01:43
So maybe her teams already like,
01:45
yeah. Yeah. Take it down and then like,
01:47
yeah. Yeah. Yeah.
01:47
So I wish her luck.
01:50
I think that's really fucked up.
01:53
Yeah. I mean,
01:53
these small creators like Jules or J lebron,
01:56
sorry. Like they don't,
01:58
they're not doing it for that specific.
02:01
They're, they're genuinely funny because once the New York comes and
02:05
goes, like, I personally think her personality is still going
02:07
to be there and that's what people like about her.
02:09
It's not just like you're funny,
02:11
but once that fizzles out,
02:13
I think she still has that charisma,
02:14
that energy for brand.
02:16
She's like, you know what I want to work with you
02:18
So she wasn't thinking that far ahead and that's fine because
02:20
she was just making this for shits and giggles.
02:22
I leggo it popped off.
02:24
It's like cool, she got the brand deals.
02:25
But then again, those people that are just waiting to see
02:27
what they can kind of monetize on or like steal,
02:31
I guess it's messed up.
02:31
There are people out there like that but we really hope she
02:34
gets justice that she gets a hold of that trademark.
02:37
And I mean, you know what?
02:40
And the last thing is seeing that,
02:41
that video, very demure,
02:43
very cutesy, very mindful.