Series
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Chili’s Big Back Smasher

August 21, 2024
Chili's Introduces the Big Smasher Burger
the details
Americans are skipping their Big Mac fix and heading to Chili’s instead.

Chili’s parent company, Brinker International, saw a nearly 15% rise in same-store sales and a 6% increase in traffic last quarter, thanks...
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Show transcript
00:00
There's one place that's always been a home for big bags.
00:02
Do you remember when Chili's the hills are plummeting and they
00:05
had this little jingle that went like,
00:08
oh my big, my big,
00:09
my big bag. I want my big bag.
00:12
Chili. Yes, that's how something like that.
00:16
They just posted this tweet.
00:18
They calling us all big bags but their big smasher burger.
00:22
Damn. First off,
00:24
I have to give it up to the social media manager.
00:26
Yes. You know what's up?
00:28
There's a Gen Z or millennial running their account brother.
00:32
There has to be there.
00:33
They, they're, they're in it,
00:34
they're in it. That's not from a boomer damn brother.
00:36
You make a big back smash.
00:38
Hey, you know what sister?
00:39
You keep my name out your mouth.
00:41
You say those things.
00:43
Well, no, I mean,
00:44
I'm not a big back.
00:45
Smash me for my big bag.
00:49
There's a great deal and I'm sure a lot of big bags
00:51
out there will agree.
00:52
So we have a burger,
00:53
right? You get unlimited non alcoholic drinks.
00:56
So I guess, you know,
00:57
soft drink, water,
00:58
tea, whatever and endless chips and salsa for 1099.
01:04
The chips and salsa,
01:05
1099 or the whole,
01:06
the whole thing. So you get your drink and salsa and
01:09
initials and salsa are pretty busy.
01:11
I like that a lot for 1099.
01:13
That is a steal.
01:16
Exactly. For a big Mac.
01:17
You're paying about $12 in change for the combo.
01:20
And that's maybe even a small dude.
01:22
Mickey D's is in,
01:22
is very expensive. Everything is getting expensive,
01:25
sister, you know,
01:27
and that's like my mom now.
01:28
But 1099 it's steel.
01:31
Unlimited. I like unlimited anything.
01:33
Yo, Ronald mcdonald's looking like a clown right now.
01:36
He is a clown but even bigger.
01:38
That's true. So,
01:39
Chili's Tanning Company Bringer International mentioned the new big Smasher burger has
01:42
been a huge hit.
01:43
A lot of Big bcs love it,
01:45
Kevin Hodgman. She had this new edition helped boost sales actually
01:47
by almost 15%. That's 15% more Big bcs in the restaurant
01:52
And it brought in more customers with nearly 6% increase in
01:55
foot traffic last quarter.
01:56
Well, Big Macs love a deal for.
01:58
I love a deal.
02:01
Yeah, it's human nature but Big bcs love it more like
02:03
you said. So and then if you do Latino,
02:06
big bags, they love deals and they love food.
02:11
Yes, like do again.
02:13
Unlimited chips and salsa,
02:14
bro. If you bring that out right away,
02:16
I'm gonna kill a whole tray and the burger comes out and
02:19
you know what? We need some more chips.
02:20
And salsa, I might still pick at it.
02:23
But then I don't know,
02:25
and unlimited drinks I get thirsty.
02:27
You know, we love getting our money's worth.
02:29
I feel like they're gonna regret this though because we're gonna go
02:31
in there and be like,
02:31
hey, what's up?
02:32
Like where's that big black burger?
02:34
Not taking advantage, but it's gonna be like a lot of
02:36
people are gonna be like,
02:37
I want that inside so we should go soon.
02:40
We should, I'm gonna try it too.