Series

Can Latina Indie Artists Exist?

Link in Bio with Jenny and Alejandro
Indie singer-songwriter Irene Diaz gives advice to new artists trying to make it in a new world and performs her lowkey hit “I Love You Madly.”
Show transcript
00:00
OK, so we are here with music artist,
00:03
Irene Diaz, thank you for joining us,
00:10
Irene. Thank you for having me.
00:12
Of course, it's a pleasure.
00:14
And how is it like being a music artist in L A
00:18
specifically in the indie genre?
00:20
It's wild. I think being,
00:23
being a Latina coming from L A,
00:25
like I take some pride in it.
00:27
Yes. You know,
00:28
like taking pride in that.
00:30
Yeah, the fact that like,
00:31
like I'm an indie artist,
00:32
like I like to find different genres of music that,
00:37
that I tend to explore.
00:40
But yeah, it's,
00:41
it's exciting because I think people now are very,
00:44
more open to, to hearing so many different types of music
00:49
I've been doing this for the past 10 years and
00:52
when I first got started and like,
00:54
I was so shy and I was so just not knowing like
00:57
where I fit in,
00:58
but now it's not about fitting in.
01:00
It's just about being yourself,
01:02
being yourself and like,
01:03
yeah, you like standing out,
01:05
you know, you wanna,
01:06
you wanna stand out.
01:07
Definitely and, and how has social media and like streaming
01:12
made it easier or more difficult to stand out.
01:16
A lot of artists hate social media.
01:18
And like, I feel like I've been in that boat,
01:21
but I also think like,
01:22
it's a great way for artists to showcase to their fans and
01:27
reach like a broader audience.
01:30
It's, there's always good and there's bad,
01:34
you know, and it depends on you and like,
01:35
how you come into it.
01:36
Like, where is your heart when you want to like,
01:39
be there? Like,
01:39
is it your ego?
01:41
Are you wanting to like,
01:42
oh, I want like so many fans and I want this
01:44
but at the end of the day,
01:46
like as artists, like,
01:47
we're here to share our hearts,
01:48
we're here to share music and just connection.
01:52
So James Blake said that we're brainwashed to think music is free
01:58
Do you agree in how people view music's value today?
02:01
Yeah, I think,
02:03
I think even as artists like,
02:05
we don't, we don't see the value in what we bring
02:08
and I think it needs to change.
02:11
We all need to eat.
02:14
We all need to survive,
02:15
we need to pay our rent.
02:16
But I think even just like supporting like downloading like the artists
02:22
music that you love donating,
02:24
even like, like I have on my site,
02:26
I have buy me a coffee and people have it.
02:30
It's trying to figure out like ways to like show people that
02:34
that you love what you do but also to give them
02:37
the opportunity to show appreciation.
02:41
but yeah, I think we are brainwashed because we see
02:43
Spotify and people pay like a monthly fee and they think that
02:47
oh, like I'm paying a monthly fee but at the
02:50
end of the day,
02:50
like you don't see any of that money.
02:53
Like it's like 0.003 0.005.
02:56
Just like what James Blake was saying?
02:58
And what is your best core memory from your music career being
03:03
on the N Pr tiny desk?
03:04
That's cool. That happened back in 2014.
03:07
That's awesome. That's,
03:09
that was huge. Yeah.
03:12
Yeah, I I that opportunity was I,
03:14
I feel like that was one of the biggest opportunities or one
03:18
of my most exciting like opportunities that I've had.
03:21
I'm so grateful. So the music industry is hurting.
03:26
That's like there's major label layoffs and artists being dropped
03:32
what would be your advice to newer indie artists?
03:36
I would say to really expand like your streams of income.
03:42
If you know how to play an instrument,
03:44
thinking about teaching is a great way,
03:47
but just like, don't,
03:48
don't give up. It's not about like you at the end
03:53
of the day, it's about people connecting with the heart and
03:57
you're almost like a vessel and that's what we need to remember
04:02
is that we're, we're here to connect with people.
04:05
Yeah, definitely, definitely.
04:07
And then you should do Tik Tok Lives.
04:08
I don't know if you can definitely do Tik Tok live.
04:11
So people can send you presents,
04:14
you know. Yeah,
04:15
you don't have to like do the whole like,
04:17
like, I don't know if you saw that is so
04:19
much. No, it's,
04:21
I've seen that. I've seen that.
04:25
Yeah. So definitely that,
04:27
so this desk is pretty tiny when we hear something too.
04:33
Yeah. Yeah. So thank you so much for having me
04:37
here, Jenny. Well,
04:38
we're super appreciative to have you here.
04:41
I'm gonna play you a song.
04:42
This song is called,
04:43
I love you madly.
04:46
Then you, I got you on my,
05:00
my can goes on while we just will you make me and
05:19
I love away away me up.
05:27
You so sweet cake.
05:35
We break this down to you.
05:42
I love you. Oh I love you.
05:55
No, in terms of so beautifully and they seed with honey
06:15
to flower jacket. He now wrote a song for you to
06:25
see how special you,
06:30
who you are, who I got you.
06:51
My kid goes on while we just thought f oh I love
07:02
you. Oh I love you.
07:13
They who and yeah.
07:25
Who here? Oh I do.
07:31
I do. Who will love you,
07:46
man? What so good?
07:57
Thank you so good.
08:00
Like I'm literally like,
08:01
whoa and I felt it too.
08:05
Like that was beautiful.
08:07
I mean, beautiful.
08:08
Like I'm gonna probably like play in my car after work.
08:13
I'm gonna look you up.
08:13
I'll be like, oh,
08:15
they're really good. Where can people find you and listen
08:19
to your music. You can find me on Instagram.
08:22
It's Irene Diaz or I have a website Irene Diaz official.com.
08:29
Yeah. Thank you.
08:29
Thank you again. Yeah.