Series
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AI Wants You To Put Glue on Pizza

June 5, 2024
Journalist Katie Notopoulos put glue on pizza because Google’s AI told her to. Is the biggest search engine taking a nosedive?
the details
Last month, Google rolled out AI-generated search results in the U.S., giving users summarized responses known as “AI overviews.” The company describes the technology as “taking more of the legwork out of searching,”...
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Show transcript
00:00
We are here with internet royalty and a journalist at Business Insider
00:03
Katie Ato AO. So tell us about why Google wanted her
00:06
to eat glue. What exactly Katie?
00:10
Hi, welcome. Hi,
00:12
how are you? Thank you so much for having me.
00:14
I'm so excited to be here.
00:15
Thank you for coming on.
00:16
We're really excited to have you and to talk about why,
00:20
you know, Google told you to eat glue.
00:24
So can you tell us how Google A I told you to
00:26
put glue in your pizza starting sometime last week.
00:31
About two weeks ago,
00:32
Google started rolling out these new A I search results.
00:36
And the idea behind this is that if you're looking for the
00:40
answer to a kind of simple question,
00:43
instead of having a bunch of different links to search results pages
00:49
it'll just sort of they call it,
00:50
let Google do the Googling for you.
00:52
So if you wanted to know something like how do I change
00:55
the light bulb in my refrigerator?
00:57
For example, instead of going to a website that gives you
01:00
step by step instructions,
01:01
hey, it can just search all these things out.
01:04
Give you the best answer,
01:06
right? There for the most part,
01:08
these mostly worked, but people immediately started noticing that sometimes they
01:14
would get really weird and wacky and wrong results.
01:18
And people on social media started purposely trying to sort of
01:22
find the weirdest, like best wrong answers.
01:26
And a lot of these were really funny and so they were
01:28
going really viral. So there was one,
01:30
for example, where somebody asked,
01:34
how many rocks per day should I eat?
01:37
And it found an article from the Onion,
01:40
which is obviously a satire website.
01:43
It's, you know,
01:43
it was a joke thing that said geologists say you should eat
01:47
one rock a day.
01:49
And in another search,
01:51
someone said, how do I get the cheese to stop sliding
01:55
off my pizza? And the results had a couple bullet points
01:59
It was like,
02:00
look the pizza cool all the way.
02:02
you know,
02:03
take little bites. And then one that people realized later was
02:06
a joke from Reddit which was put an eighth of a cup
02:10
of glue in the sauce of your pizza.
02:13
And this was a joke that somebody had made on Reddit and
02:16
on Reddit, everyone knew it was a joke.
02:18
It was obviously a joke,
02:20
but Google couldn't tell that.
02:22
So the A I couldn't remember put in the search result.
02:26
These big A I search results were a huge,
02:30
big thing that Google was pushing out.
02:32
This is what they see to be the future of their most
02:36
important product search. Right.
02:39
and the fact that it was doing such a bad
02:40
job was really interesting.
02:42
So I wanted to sort of push it a little bit further
02:45
so I decided I would actually take it upon myself to make
02:49
the glue pizza.,
02:52
so I real Elmer's glue in the sauce.
02:57
and I cooked it up and I,
03:00
I ate it, I only had a few bites.
03:02
I got a little nervous that eating too much glue wasn't gonna
03:06
be good for me.
03:07
Yeah, I'll just say,
03:08
I mean, I don't,
03:08
I think, yeah,
03:09
I think it's nontoxic but I wouldn't do that.
03:12
How did it taste?
03:13
I got, I got a little scared because it says it's
03:15
nontoxic and eating a little bit isn't getting,
03:18
you know, it might give you a stomachache but it's not
03:20
gonna kill you. But that's if it's at room temperature and
03:23
I started getting worried that if you heat it up,
03:25
you're changing the chemical properties,
03:27
you know, you're releasing the microplastics or whatever.
03:30
My gosh, how was it?
03:32
Was it good? So I wouldn't say it was all bad
03:38
but I wouldn't say it was the best pizza.
03:41
So, is this A I function still on Google?
03:43
Like, did they see your article and like all the other
03:46
like tests and they're like,
03:47
oh, we got to pull back.
03:48
So Google announced that they are scaling back the A I search
03:52
results., and you know,
03:54
I would love to claim credit and say it was because of
03:55
my article. But I think it was in response to a
03:58
lot of people on the internet saying,
04:00
hey, there's something seriously wrong with this product.
04:02
It is not working very well.
04:04
Anything related to health information,
04:06
they're basically turning it off.
04:08
They're trying to train the model to no longer take into account
04:12
satirical stuff like the onion.
04:16
and also be more careful around user generated content like answers
04:20
on Reddit. So in theory,
04:24
these are all things that will improve the product.
04:27
They're not getting rid of it.
04:28
They're just sort of reducing how often it'll show up because there's
04:33
a lot of liability there.
04:34
I mean, if something were to happen,
04:36
I mean, who knows?
04:37
Google told me to do it.
04:39
Thank you so much for explaining your experiment with Google A I
04:43
and sharing your insight.
04:45
Where can people follow you?
04:46
What's the best place to keep up with your work?
04:47
You can check my stuff out business insider.com.
04:51
You can follow me on X or threads or Blue Sky
04:54
at Katie Metropolis. Thank you so much,
04:56
Katie. We really appreciate it.
04:58
I'm curious to try.
04:59
I do, I want to try it,
05:01
but I'm curious, I'm curious,
05:03
don't do it, don't do it,
05:04
don't do it, maybe just dip the pizza in like wrench
05:08
but the glue is the wrench.
05:10
No, I'm just kidding.
05:11
I'm joking.