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Equihua

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Brenda Equihua and her family get ready for their biggest show of the year: the annual ComplexCon street wear conference. Will her Mexican inspired jackets be a hit? This is Los Cool Kids with Los Angeles based fashion brand Equihua.
Show transcript
00:12
Good by me too.
00:13
We're doing something cool.
00:14
We're out here in that key while booth, I got one of the coolest
00:17
jackets over here going on.
00:18
You feel me?
00:18
Look, feels like a hug right now.
00:20
Feels a ok.
00:26
You got your hot jackets, honestly.
00:28
Ah, how about your boot?
00:29
Where should we start?
00:33
What's up everyone?
00:35
This is Brenda Awa.
00:36
Come into my studio.
00:39
It's like the Willy Wonka of Kobe Hawe.
00:45
It's like eating bread like the carbs of fashion.
00:52
This is my sister Rebecca Hewa.
00:54
She dragged me into this and I'm very fortunate to be here and
00:57
my niece Angelina Lavis.
00:59
I told them I do everything they don't want to do.
01:01
Rebecca is technically our cutter.
01:03
So she cuts everything and she's here for emotional support
01:07
She makes sure that I'm not like losing my mind.
01:10
That's her main job is to like, bring me down from the clouds
01:13
into reality.
01:14
Always bring a spare to me, like making beautiful clothes
01:19
It's like poetry.
01:20
These are some of the things that we're taking a complex con
01:24
They're in two museums right now.
01:25
It's really exciting.
01:26
That's why being a complex con is so cool.
01:28
Too.
01:30
This is our third booth at Complex car.
01:33
The first one we did was a Carniceria.
01:36
The second year we made the Casitas this year we're making
01:40
Santi Ali inspired booth.
01:47
Santee Alley is like where you see the illest, most popular
01:51
shit.
01:52
If it's in, that's where it's at Santee Alley first.
01:57
I love this area so much.
01:58
It's so cool over here.
02:02
Long time.
02:02
No.
02:03
See.
02:03
Right.
02:04
Look how cool it is.
02:05
These monas are everything.
02:09
There's nothing like elite or exclusive about being at Santi
02:14
all.
02:15
But there is going to complex hunt.
02:18
I love playing on contrasting ideas.
02:23
The part that I'm gonna build a little bit more on is the toy
02:26
section.
02:27
So we're gonna be looking for like a Perito, you know, the little
02:29
Perito that are in downtown.
02:30
They're like, I don't wanna have those at the booth, but I wanna
02:34
cover it in Covia.
02:36
This one's cute.
02:38
We're two days away from complex time.
02:40
She wants to make a fucking, I feel like it's such a good sacrifice
02:45
Look at what we're doing right now.
02:47
So we get four of these.
02:49
We teach each other patience, right?
02:50
My coworkers are another, we always try to do things in a way
02:58
that gives it our touch and like our artistry and our interpretation
03:02
of this world.
03:03
So it's kind of like magical realism, the real part which is
03:07
Santi Ali.
03:07
And then there's like the magical part which is the touch that
03:11
we give the theme.
03:12
This is our Mundos candle.
03:15
Be careful because you might end up somewhere else.
03:17
You know what I mean?
03:18
Mundos means worlds.
03:20
When you walk into the booth, I wanted it to look like you were
03:24
in the alleys.
03:27
Very like arts and crafts.
03:29
The way that we do our boots.
03:31
I saw.
03:34
Yeah, Mexican Innovations right here.
03:40
We don't have a store.
03:41
So that's like our opportunity to really like get to see like
03:45
an in real life reaction.
03:46
Can you describe how it feels?
03:47
It feels super, super warm dick.
03:50
Where's the menudo and the beer?
03:52
Cozy?
03:53
Cozy.
03:54
I feel like a true Mexican.
03:57
We tend to do pretty well because our products are unique.
04:01
This is the jacket that beats all jackets the inside these
04:06
zippers legit kill the zipper.
04:08
It's butter.
04:09
000 Hey, hey, hey, who, who give me the zipper?
04:12
Zipper, zipper zipper.
04:13
How much is a piece like this?
04:14
Money talks baby.
04:15
Try it on and go buy one.
04:18
I feel like I'm a final boss in a video game that hasn't come
04:22
out yet.
04:22
You need one of these bad boys on the shorties with it.
04:26
Always been the sea though, bro.
04:28
Always.
04:29
You know what I'm saying?
04:30
This is the demon time edition.
04:32
This is law school kids.
04:33
We lit.