Series
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Teresa Lopez

In this inspiring episode of A LA LATINA, hosts Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Teresa Lopez, General Manager of Pureology, Mizani, & L'Oreal Technique. With over 20 years of exemplary experience in the beauty industry, Teresa's journey began as a marketing intern at Maybelline New York and has since seen her ascend to high-profile leadership roles across major brands like L'Oréal Paris, Lancôme, Redken 5th Avenue NYC, and Essie Professional.

Teresa has a remarkable track record of driving growth and innovation, enhancing brands' creative presence, consumer insights, and digital strategies. Beyond her impressive business accomplishments, she is also a passionate advocate for the beauty profession, serving on the Board of Beauty Changes Lives and committed to championing beauty careers as a first-choice path for aspiring professionals.

Key Takeaways:

The role of a sponsor: Teresa emphasizes the significance of having a sponsor—someone who will advocate for you, even when the going gets tough. She shares a personal story about her first sponsor who, while initially holding her back for her own growth, ultimately paved the way for her success.

Know your competitors: She advises listeners to deeply understand their competitors, even better than they know themselves. This knowledge can serve as a strategic advantage in any professional environment.

Navigating microaggressions: Teresa discusses her approach to handling microaggressions at work, offering wisdom on when to confront these issues and when to let them go for the sake of personal peace.

Join us for an uplifting conversation filled with actionable advice and empowering stories that will inspire you to embrace your authentic self and thrive in your career!
Show transcript
00:00
Hola. I'm Claudia Romo Edelman and I'm Cynthia Kleinbaum Milner.
00:03
And this is a podcast,
00:04
a La Latina, the playbook to succeed being your authentic self
00:07
today. Teresa Lopez,
00:09
general manager, Pur Mitzi and l'oreal Technique.
00:13
And here are the three key takeaways.
00:15
Number one, she describes a sponsor as someone who will fight
00:19
for you even when it gets hard for them.
00:22
She gave an example of her first sponsor who literally prevented her
00:27
from getting promoted because she wasn't ready,
00:30
but then helped her get there.
00:31
Number two, get to know your competitors even better than they
00:35
do know themselves as a competitive advantage.
00:38
And number three, she shared how she handles micro aggressions at
00:41
work when to face them and when to let them go.
00:44
All of that and more here at a La Latina stick around
00:55
We've been discussing how important it is for Latinas to generate
00:59
wealth, particularly because we understand that only 33% of Latinas have
01:03
retirement income from savings or other assets.
01:06
So how can your company help in this equation?
01:09
Well, we have several options for saving and investing accounts.
01:13
The one for beginners,
01:14
if you are a beginner is our fully managed investing product.
01:18
This is perfect for those who want to set it and forget
01:21
it. You can select the risk level and even choose the
01:24
type of companies you can invest in.
01:26
That's amazing. So what is the minimum needed to open an
01:29
account? $1? You just need $1 no excuses.
01:34
The earlier you begin to invest,
01:36
the sooner you will start seeing returns for your investment.
01:38
So how can people get started?
01:40
Simply download the Money Lion app and open a managed investment account
01:45
It's quick. It takes just a few minutes.
01:47
Perfect. Let's do it today.
01:49
Teresa Lopez. Teresa is a general manager for Pur Miani and
01:54
l'oreal Technique. She's also on the Board of Beauty Changes Lives
01:58
Welcome, Teresa.
01:59
Thank you so much for being with us.
02:00
Thank you. It's nice to be here and I'm so excited
02:03
because you told us that you listen to this podcast.
02:05
So you're the first listener who now gets to share your story
02:09
Thank you for being here.
02:10
I started your journey and I would love for us to start
02:14
when you were a little girl because what I understand is that
02:16
your parents exiled Cuba,
02:19
moved to the US and you grew up with parents that were
02:23
immigrants that came through very difficult situations.
02:26
So can you tell us about those early years growing up in
02:29
a country where maybe you didn't have your,
02:32
your family, your community.
02:34
How was your upbringing like?
02:36
So interesting. Both my parents exiled Cuba in 1960.
02:42
They didn't know each other.
02:43
So they were very young.
02:44
My mother came to New York by way of Spain,
02:48
my father went directly to New York.
02:50
They met, they were married,
02:52
they had me, boom,
02:54
they created a home,
02:57
of course, with family,
02:59
with community for me.
03:01
When you cross the threshold of our home,
03:05
you were in Cuba.
03:06
So it was a perfectly bilingual home Spanish led first.
03:15
It was a house filled with much music.
03:19
My mother was a professor.
03:21
She studied to be a professor.
03:22
It was not her first choice career professor.
03:26
So she wanted to be a doctor originally when she was in
03:29
Cuba. So with emigrating,
03:32
she became a professor instead.
03:35
And no, not in medicine.
03:37
Actually, she made another choice.
03:39
So it was in humanities and languages.
03:42
So she specialized in something completely different as life took her and
03:46
made different decisions and our home,
03:50
everyone was a student all the time and it was all about
03:56
the subtleties of culture and history and it was our culture and
04:01
history, the culture of our cohort,
04:04
other cultures. It was always very present in our home,
04:08
the things that unite us,
04:10
the things that sometimes set us apart.
04:12
It was a very rich upbringing here in New York City,
04:16
here in New York City.
04:16
And I was very fortunate,
04:18
can I ask you about being Cuban exile and your connection to
04:27
the idea of a country when you said Cuba was home.
04:30
But my understanding is when you excel,
04:33
Cuba, you don't want to do anything with Cuba.
04:36
But nevertheless, you're Cuban in values or what's the connection like
04:40
What's like, what's a relationship?
04:41
Is it a love and hate?
04:42
You take some parts and not others or so it's all love
04:46
actually because the realization or in the home was our country no
04:53
longer exists. So the country we left behind will always be
04:58
and it always is.
05:00
But the country that exists now,
05:03
I don't know, I don't recognize,
05:05
I don't identify with.
05:07
That's how it was presented.
05:09
That's how it was like a death.
05:13
Exactly. Right. Exactly.
05:15
Right. And the majority of our family extended family left as
05:21
well. So there was only one cousin who remained with his
05:26
immediate family, but everyone else left.
05:29
So I had my entire family around me between New York,
05:34
Miami L A Spain.
05:37
You know, we didn't have a sense of loss of family
05:40
We had a sense of loss of country and who was
05:42
here in New York with your parents.
05:44
Almost everybody, grandparents,
05:47
cousins, uncles, my grandmother was one of 11 Children.
05:54
So 10 of the 11 Children and their families were all
05:58
here. My mother was one of two and my father funny
06:02
enough was an only child and I'm an only child.
06:05
And then what did your dad do professionally?
06:08
He was an accountant.
06:09
So there was a lot of focus on education and,
06:15
and what did you decide to study?
06:17
Why, where did you go?
06:18
So interesting that my track was a dual major.
06:24
So it was international relations and comparative literature.
06:28
Two very different tracks.
06:31
And that's a bit of a theme in my education,
06:34
very balanced and it was exactly what I needed it to
06:39
be. I was getting right side,
06:42
left side of the brain if you will.
06:44
And when I graduated,
06:47
interestingly enough, you know,
06:49
I was going to go to law school.
06:51
That was my, that was my choice.
06:54
That was my track.
06:54
That's where I was going.
06:56
And the summer in between undergrad and going to law school,
07:01
it was the month of July,
07:02
I'll never forget. And I said,
07:04
I'm not going why I it was,
07:09
it was a cathartic moment of this is not my path.
07:14
My father cried for days.
07:18
My mother said, ok,
07:20
so now I support you,
07:23
I support you, but you have a month to get a
07:26
job. But how did you figure that?
07:28
It just felt I talked to no one.
07:32
I just woke up one day and I imagined what my life
07:36
was going to be for the next three years and two hours
07:41
I was coming off a four years,
07:44
I was coming off of four years of study and it just
07:48
didn't feel right. And it was hard for me to follow
07:53
such a big decision on feeling and not thought.
07:58
But why did it,
07:59
you talk to people,
08:01
like, why, who was your network or your,
08:04
did you have mentors or people that you could talk to about
08:08
these decisions? So,
08:09
yes, certainly I had,
08:11
you know, a very supportive network of friends and family around
08:15
me and I could talk to my mother about anything,
08:18
you know, and certainly regarding education.
08:21
but she established in me a very strong sense of
08:26
self, you know,
08:27
and she wanted me to have a strong voice and to trust
08:32
that voice and sometimes it made mistakes and it was ok to
08:38
learn from them. And she was very supportive in my decision
08:43
but she just didn't want me to languish in that decision
08:47
and I had to find a different path.
08:50
And so can you connect to any of your current superpowers to
08:55
the values that you were installed by your family and community?
08:59
Yes, absolutely. One of my superpowers is connecting with people
09:04
So when I was even very young,
09:08
it was instilled in me so early about connecting with the total
09:15
individual. So not just what excites them,
09:20
what motivates them, what their family is like,
09:22
what their priorities are maybe outside of work.
09:25
And it allows for me as a leader now of teams to
09:32
lead the individual, not lead the team right there,
09:36
there's this, you know,
09:38
push and pull of the accelerator and the gas,
09:41
the brake and the accelerator that you take where there are decisions
09:46
you take on behalf of the collective and there are decisions that
09:49
you take on behalf of the person and you have to meet
09:51
the person where they are.
09:53
And I truly believe that that is something that comes from your
09:59
culture, from your sense of self,
10:01
who you are, how you've been raised,
10:03
that allows you to do that and to do it naturally and
10:06
authentically in a way that connects with them.
10:09
It's so interesting. I just read a book about military leadership
10:13
and how it's exactly the opposite.
10:16
You never think of the individual,
10:17
you never meet people where they are.
10:19
You think of the collective and you take decisions that are the
10:21
bigger like the best decisions for the group.
10:24
So I guess that's why our leadership style is never going to
10:27
be authoritarian. Yeah,
10:29
it's funny when you said connecting with people is your superpower,
10:32
Claudia. And I looked at each other because we just interviewed
10:35
a lawyer who said that that's her superpower.
10:37
So I guess that's a very Latina superpower that you can use
10:41
Maybe I could have been a lawyer,
10:43
maybe, maybe. So you started basically your career in marketing
10:47
and beauty. Yes.
10:49
Well, almost my first job was in banking.
10:53
It was in finance because I was so scared not going straight
10:58
to school. I needed a job that was going to pay
11:00
me and ok, my father was the accountant and you know
11:05
I had a little bit of that in my background.
11:08
And almost four years I worked for Merrill Lynch,
11:11
emerging markets, trading and sales.
11:13
I started on the trading side.
11:15
I moved to the sales side for our first job that I
11:21
know. I have a lot of friends that had like banking
11:24
jobs before business school and then in business school they did something
11:26
else. So it is a good job after college.
11:30
I mean, I started at the very bottom and I had
11:33
no idea what I was getting into,
11:35
but it was an interesting product and it was an interesting cultural
11:38
team and a good job,
11:41
a really good first job.
11:44
I learned a lot.
11:45
I learned a lot and out of that job,
11:48
I decided to go to business school and get my MB A
11:51
And then during my MBA,
11:53
I said I need an internship and I'm going to see what
11:58
there is. And there was this job posting for Maybelline at
12:02
l'oreal. And I said,
12:04
OK, this sounds interesting.
12:07
And I talked to my team at Merrill Lynch and I said
12:09
you know what?
12:09
I think I really want to test this.
12:11
So I went for my interview and I had no idea what
12:15
I was getting into.
12:16
By the time I got home on my then answering machine,
12:21
I had the offer waiting for me to come back.
12:24
I went to my family,
12:25
my parents, I still my good days of answering machines.
12:29
I mean, I just thought about when I got my internship
12:32
call, the emotion you feel like,
12:37
yeah, I remember when I got my call for my internship
12:40
during my MB A and it was amazing.
12:43
I mean, come on cosmetics,
12:45
it's fun. So I told my family and they were like
12:49
oh, finally this is perfect.
12:53
And I said, what do you mean?
12:54
Why do you think it's so perfect?
12:56
I've been doing OK.
12:57
You know, and they said,
12:58
no, this is perfect.
13:00
And, you know,
13:01
my mother quickly told me a story of when I was young
13:04
and she said, oh my God,
13:05
Teresa, you were obsessed with going to Paris,
13:09
obsessed as a child every time.
13:11
And we traveled a lot and for every trip,
13:13
she said, oh,
13:14
we're going. And I said to Paris,
13:16
no, not to Paris,
13:17
you know, and it would be somewhere else.
13:21
And I said, OK,
13:22
and finally, when I was 10 years old,
13:24
it was Paris and it was the most magical thing ever.
13:30
I still romanticize it in my mind.
13:34
I have the passport from the metro still,
13:37
you know, and it was in a way predestined for me
13:43
I don't know.
13:43
I think about it that way.
13:45
And today my younger son asks me,
13:51
can we go to Paris?
13:54
I wonder whether we can have a segue and just thinking you
13:58
and I on the things that you start seeing your Children and
14:02
how does that transform into later?
14:05
We heard from someone that really like Anna Corrales saying that you
14:10
really start seeing what really you are and what the things you
14:14
do really early on the things that you're good at as a
14:16
kid, the things that give you energy.
14:18
My daughter, I remember when she was actually potty training,
14:23
she would take the magazines and start kissing the advertisement of the
14:26
diamonds. Like no.
14:28
So I wonder what does it say?
14:33
Yeah, start saving money and ok,
14:36
so you joined Maybelline after your MB A,
14:38
you take the full time job at Maybelline.
14:41
And then what is it?
14:43
2020 how many years?
14:45
24 years of climbing the ladder getting promoted?
14:50
How did you do it?
14:51
Because I'm sure a lot of people have spent 20 years at
14:55
l'oreal and are not at the position where you are.
14:57
So, what do you think was your framework or playbook?
15:02
Look, I would love to say that it's something magically unique
15:07
I don't think that it is.
15:09
I think that I've always come to the table with a tremendous
15:14
amount of curiosity about everything.
15:17
It's always about the,
15:18
why, why, why,
15:19
why, why like a five year old,
15:22
why, why, why,
15:23
you know, and it's about doing the work and not being
15:29
afraid to do the work and taking the time for what's
15:34
really required and going that extra mile.
15:39
Of course, it's about building your network,
15:43
you know, finding your community within the company of,
15:48
you know, peers and team members and,
15:51
you know, bosses along the way.
15:53
I've had a really fortunate experience in my 24 years of
16:00
having been influenced, grown nurtured by an incredible group of leaders
16:09
that are so differentiated from each other.
16:13
And they've each given me something unique that I've taken away from
16:20
it. So the mentorship that comes with that of course,
16:24
is a huge, but the truth is that the magic comes
16:30
in the sponsorship. You know,
16:32
that is the part that you cannot plan for you.
16:38
That has to come,
16:40
that has to come authentically,
16:42
it has to come organically.
16:44
You have to connect you with that person or those people along
16:50
the way, they have to be the ones who see you
16:55
and see your accomplishments,
16:57
see the quality of your work and who are willing to fight
17:01
for you in the rooms that you're not in.
17:05
And, you know,
17:06
that's hard because even the ones that are willing to fight for
17:10
you, they have to fight for you when it gets hard
17:13
for them. You know,
17:16
when it's easy, when it's straightforward,
17:18
ok, there's lots of people that are willing to do that
17:21
but the ones that are willing to do that when it's not
17:24
popular to. Exactly.
17:28
Exactly. And I know it because I've been a sponsor for
17:33
people where I've taken the hit personally.
17:37
But it's meant so much to me to give them voices in
17:43
room that they're not in and I've stuck to it,
17:48
you know, not for everybody,
17:50
for the select few that I think are really worth it and
17:54
that are really contributing at a different level.
17:57
You know. So that's really the crux of the magic is
18:03
finding who that person is that you connect with and that you
18:07
believe sees you those layers of you and your work.
18:13
Can we talk about one of them?
18:14
Sure. How did the relationship evolve,
18:18
what that person did for you?
18:20
So it's funny, I'll give you the example actually of my
18:23
very first sponsor because I think that sometimes is your most impactful
18:28
when you're seeing it happen and unfold for the very first time
18:32
She, she was an English woman who was in
18:37
the US on assignment.
18:39
She was the general manager of Maybelline at the time and I
18:43
was being discussed in one of those rooms,
18:47
you know, for a potential promotion and a move to another
18:52
part of the business.
18:54
And and she actually told them that I wasn't ready your
19:01
sponsor. Yes. And she came to that.
19:08
There's a, we actually love her,
19:11
we love her, we love her and she came to my
19:16
office directly after the meeting and she was so transparent with me
19:21
And she said,
19:22
Teresa, I want you to know what just happened.
19:24
She told me about the meeting,
19:26
she told me everything that was discussed.
19:27
She told me exactly the exchange.
19:30
She told me exactly the job that was being,
19:32
I had no idea about any of this,
19:34
by the way, none of it.
19:35
Right. I couldn't even imagine that my name would be uttered
19:40
in connection to this job.
19:42
Right. And she said,
19:44
but I told them that you weren't ready and this is my
19:46
my, my firm belief that you are doing so well
19:51
that you are 9 to 12 months too early for this job
19:57
that if you go into this job now knowing how you approach
20:01
your work, this will burn you out and take you to
20:05
a different place. And it was the hardest thing for me
20:08
to do to not fight for you in the positive.
20:13
And I'm so glad I was in the room to discuss it
20:18
because if I hadn't,
20:20
they would, they would have given it to you,
20:22
they would have sent you on your way.
20:24
And I really truly don't believe it would have been the best
20:27
thing for you at the moment.
20:29
How did you feel?
20:30
Sorry? I actually felt ok because I trusted her implicitly and
20:39
I appreciated the transparency so much and it wasn't something that I
20:45
was vying for or that I was hopeful or nothing,
20:49
you know. So it's not like she was shooting me down
20:53
from an expectation. She was actually telling me,
20:57
Teresa, your name is being discussed for things at this level
21:01
Like that's the important takeaway here that you're already in the
21:06
room and for me,
21:09
that was the most important message in that exchange and it made
21:15
me then sensitive, going forward to the considerations regarding career progression
21:22
I wanna ask something because we had people sitting right there
21:27
I think all of them that have made it to the
21:29
top that had a sponsor that more or less did something like
21:34
that. And our names are discussed in rooms whether we know
21:39
it or not. And most of the times without our control
21:42
or without us being proactive.
21:44
It is your luck.
21:45
If someone sponsors you,
21:47
is there any way to change it and to be proactive and
21:50
to be in control,
21:51
so that be a sponsor?
21:53
Now, how could Latinas learn to call on sponsors,
21:58
be good sponsors and make sure that we are more in control
22:04
That's a tough question.
22:05
That's a tough question because I think that part of it is
22:11
applying in a way for positions for consideration and then there's the
22:16
subtlety of being considered for positions that you're not necessarily applying for
22:24
right? And they're not always one and the same and
22:28
they sometimes can happen concurrently.
22:32
So that's where it becomes difficult in that you have to trust
22:36
in the sponsor or in the process.
22:39
But how do you get a sponsor to start with?
22:41
How do you not leave it to lock?
22:45
So I think there's the authentic and organic and then there's the
22:49
planning, right? So in the authentic and organic,
22:53
it's, you know,
22:54
creating those network opportunities.
22:57
It's seeing someone on a panel loving what they're saying,
23:00
planning for that coffee,
23:02
you know, making those moments that matter for yourself to find
23:08
points of connection, right?
23:10
Showing what you've done,
23:11
sending them an email,
23:13
sending them a memo,
23:15
showing them your past project,
23:17
giving them exposure to your work when they normally wouldn't be necessarily
23:21
maybe they're on another brand,
23:23
maybe, you know,
23:24
they're, they're managing a different team.
23:26
That's a way you can control your profile exposure,
23:30
you know, and then there's also,
23:32
I worked with them in another brand.
23:34
They're here now, you know.
23:38
And because I knew them before or worked near them before
23:42
you know, now they're in a different capacity,
23:44
they've been promoted, you know,
23:46
and I can make the connection in that way.
23:48
Maybe this is push back.
23:50
maybe it's not,
23:51
we'll see. But can you really get a sponsor without working
23:56
with them? Like,
23:57
because you said in the beginning,
23:58
a sponsor, like for,
24:00
for a sponsor to be really good for you,
24:03
they have to be willing to defend you when things get hard
24:07
Yes. Can somebody really defend you if you have coffee
24:10
and show them your work or it's like,
24:13
it doesn't have to be your manager or your manager's manager if
24:15
you volunteer for work and get through work exposure to other teams
24:20
Like I, I have found people that asked me to
24:23
be their sponsor and like,
24:25
maybe you're asking me to be your mentor,
24:27
not your sponsor because you can be great at having coffee and
24:31
great at speaking for yourself.
24:33
But am I gonna put my name on the line for you
24:35
Only if I really know your work?
24:37
So have you seen sponsorship happening more?
24:41
Like let's have coffee or what should we tell our girls go
24:45
and work with people?
24:46
So more people see your work.
24:48
I think it's easier.
24:50
I think it's more straightforward.
24:51
You know, I think you don't have to work for the
24:55
person to have them be your sponsor.
24:57
I think you can work near them.
25:00
They can be a peer,
25:01
they can be in another function.
25:03
You know, they can have a different scope of responsibility.
25:08
but if you're showing the work and setting up the
25:12
coffee and if they're hearing of you in another line,
25:17
there's more work involved,
25:19
but it can happen.
25:20
Ok. Got it.
25:21
And then the other thing I wanted to ask you is every
25:25
company and you've worked with like many companies within your company.
25:29
So maybe there's different styles or decision,
25:33
how decisions are made.
25:35
I learned later in my career that it,
25:39
it's important to know how promotions are discussed,
25:43
who is in the room.
25:44
What are the type of conversations that they have?
25:47
How can somebody get an understanding of how if you join a
25:53
new company or even if you're in,
25:54
in a company? You're like,
25:55
I wanna get promoted?
25:56
How can you understand what is the process in your organization?
26:01
Ask, ask your manager hr ask,
26:07
how do you promote and frankly if you're entering a company and
26:13
you're new to a company,
26:14
it should be one of your questions in an interview.
26:18
You should know what career progression looks like in a company that
26:22
you're considering to be a part of.
26:25
You should know what's available to you in future.
26:27
It doesn't have to be the mechanics,
26:29
but you should know what the possibilities are.
26:33
I think it's super important and the way I've had people asking
26:37
it to me, it,
26:38
it's two ways. One which I think is the wrong way
26:41
and the other way,
26:42
which is the right way.
26:43
Some people ask you about a promotion almost like they just wanna
26:47
get promoted quickly. So they're like,
26:49
ok, I'm gonna take this job,
26:50
but how do I get promoted to the next one?
26:52
That is the wrong way to ask the question,
26:55
the right way is what does career progression look like?
26:58
And I think it's good to know if your company has a
27:03
perspective on how promotions happen,
27:05
right? If it's not by chance,
27:07
if it's things like you have to be operating at the new
27:10
level for a year before you are considered to be like,
27:14
because people think the promotion happens and then you become that,
27:18
you know, like I'm a manager.
27:19
Once you make me a director,
27:21
I'm going to be operating at the director level.
27:24
And in my experience,
27:25
it's the exact opposite.
27:26
You operate at the director level.
27:27
So when the conversation is happening and they're like,
27:30
oh, we should promote Cynthia.
27:32
The feedback from the room is she's a director.
27:37
Exactly. But it's like age,
27:39
you're 21 so you're suddenly adult.
27:41
Exactly. So how did you get promoted so much?
27:45
And how could Latinas use their Latinidad to get promoted particularly
27:51
in an industry like yours?
27:53
That is probably eager to attract Latinas as consumers.
27:57
Therefore, being a Latina manager and director is a pro because
28:01
you're going to be able to understand the market and attract it
28:05
I mean, they have to do the work.
28:08
It doesn't matter who you are,
28:10
you have to do the work,
28:11
you have to show the curiosity,
28:13
you have to put in the time,
28:17
you have to be prepared,
28:20
you have to anticipate,
28:23
you have to anticipate what you don't know.
28:28
Right. So, read a lot,
28:30
learn a lot. That's being curious,
28:33
right? And when you're studying competitors,
28:36
for instance, know more about the competitor than they know about
28:39
themselves. That was a piece of advice that was given to
28:42
me very, very early that I took to heart and was
28:49
said to me, I'm like Teresa,
28:50
you know more about PNG than PNG knows about itself.
28:53
Did you realize that,
28:55
you know, I can hands down,
28:57
tell you that that's a reality and I didn't know that I
29:01
was approaching it that way,
29:02
but it was so meticulous in every little detail.
29:07
It's it's something that has to be very present and deliberate
29:12
in the approach. And now there's so many dynamic levels to
29:17
it that it goes way beyond anything that I was doing at
29:21
the same level. So there's an excitement to that.
29:26
So of course, there's that,
29:28
that drives results clearly,
29:30
but there's also network,
29:31
you know, there's community that comes in peer,
29:35
peer groups and teams and other teams that are near you.
29:42
support teams, transversal teams,
29:45
opportunities for leadership when you don't manage people,
29:49
but you manage those around you that are subject matter experts that
29:53
add to the work that you do.
29:56
There's lots of ways to demonstrate influence and that's an opportunity
30:03
to stand out and the industry of beauty,
30:06
it is increasingly driven by communities like ours like Latinas.
30:11
So how have you,
30:12
have you seen the change within your company towards more Latinidad,
30:17
more understanding more data,
30:18
more like again, you know,
30:20
like and and how do you describe what you trying to
30:24
do? Oh, this is an amazing topic for me.
30:31
So when I joined 24 years ago,
30:35
every year or so,
30:37
they come with market research and they show and it's the same
30:41
thing, it's the Hispanic consumer as one cohort one augment in
30:48
the study. And I didn't know what that meant,
30:50
you know, and I would be sitting in rooms where we
30:54
were discussed as a collective.
30:56
I mean, look at the three of us,
30:57
we couldn't be more different,
30:58
right? So different hair types,
31:00
different skin types. So how do you diagnose as someone creating
31:06
beauty products? What is?
31:07
Right. So it was maybe three years ago that I was
31:13
exposed to a study that finally for the first time actually hit
31:19
on that exact insight was OK.
31:21
But there's all of these layers.
31:24
And the same way you do sub segmentation from every which way
31:29
from Sunday. For your regular consumer research,
31:33
you have to do it for this cohort because otherwise you're not
31:37
going to understand, you're not going to develop the right products
31:40
with the right insights with the right opportunities.
31:43
And I celebrated, I celebrated because I finally had the thought
31:49
that it was going to be something that was relevant to not
31:56
just to the company,
31:57
of course, and the way forward,
31:59
but that was going to give the brands within the umbrella of
32:03
l'oreal, the chance to action it in the way that was
32:07
right for them because that's the whole point of having a portfolio
32:11
is that so you can attract different consumers at different places for
32:15
different reasons. Not everybody should be using the same strategy
32:19
for the same group.
32:22
And that's the way that we had been reading the data all
32:26
this time. So I was so elated,
32:30
you know, when I saw that as this is the way
32:34
we're marching forward, you know?
32:38
So I'm, I'm very proud of that and that's only
32:41
three years ago. Only three,
32:42
I mean, like we're celebrating.
32:44
But nevertheless, there was a wake up call that probably you
32:47
put in there 10 years ago.
32:49
So, being Latina for you,
32:53
did you have to ever dial down?
32:55
Was it helpful in your career progression?
32:58
What do you see as the industry changing and within your company
33:02
How is it for our community?
33:04
So thankfully, I'm blessed.
33:09
I have never dialed down never once.
33:13
And I believe that it goes back to how I was raised
33:19
Always with a very strong sense of self,
33:22
always with knowing exactly how much and what I contribute.
33:26
I know that I was taught that I belong in every room
33:31
that I'm in. It didn't matter if I was five years
33:34
old and I was at a dinner table,
33:36
you know, in a restaurant.
33:38
It didn't matter if I was in a boardroom.
33:40
If I was in that room,
33:42
I had a purpose.
33:44
So no imposter syndrome.
33:45
Absolutely not. Never.
33:47
We need to get your mom to be part of our foundation
33:50
so that we can get everybody that we know to have a
33:53
self sense, understand what we bring to the table and then
33:56
know that you have a value.
33:58
She should write a book about parenting too.
34:00
I'm very fortunate about that.
34:02
And sometimes I check myself because I'm like,
34:05
really should you feel guilty?
34:07
Should you feel the imposter syndrome?
34:10
Are you too secure?
34:12
But I don't, and I'm not,
34:13
you know, it's just who I am and I'm very,
34:17
very clear about the things I do.
34:18
Well, I'm very,
34:20
very clear about the things I don't do well,
34:22
and I'm equally confident about being clear about the things I don't
34:28
do. Well, did you always feel that way because she
34:32
grew up with that?
34:33
So there's no flipping the script for her.
34:35
She was born with a right script,
34:37
the whole fake it till you make thing like,
34:39
didn't exist for me.
34:40
And you've never encountered people that see you differently,
34:45
that you have to be,
34:45
like showing them that they're wrong.
34:48
It's very funny that you ask it that way because for me
34:53
it's always been their,
34:57
shortcoming. Yeah. Yeah.
34:59
Yeah. Right. So I have been in situations certainly in
35:04
my life, I've had micros and,
35:07
you know, people have said things that are not,
35:10
what I would like them to be.
35:12
And I've been asked,
35:15
you know, hey,
35:17
what was that like for you?
35:19
You know, and I said it's just exhausting,
35:23
you know, because they don't have the education of knowing exactly
35:27
where I am and where I'm from and,
35:29
you know, so it's their shortcoming,
35:31
not mine. But do you correct them?
35:33
Do you just ignore them?
35:34
You know what it depends on the situation?
35:37
Sometimes it merits a correction because they're coming from a place of
35:43
unknown ignorance and they would want to,
35:46
you know, it's coming from a person who would want to
35:48
be corrected, but sometimes not,
35:52
and it's not worth it.
35:54
So I'm not there to teach them,
35:57
they can learn somewhere else,
35:58
but I'm not there to teach them.
35:59
Do you have any methods for our young audiences or our Latina
36:06
audiences about things that,
36:09
you know, they should know about the beauty industry,
36:11
about you, about your about your company.
36:14
I would say about my company.
36:16
The reason I'm there 24 years and successfully there 24 years is
36:22
that it is a place where it celebrates asking the why it
36:30
celebrates the individual. It encourages us to forge our own journey
36:36
You know, we,
36:38
we push back and we've pushed back historically all this time about
36:41
no job description because you make the job,
36:44
you know, there's no job description.
36:46
We're getting a little better about it,
36:48
I guess, you know,
36:49
but like the trend,
36:51
the trend is no job description because jobs change so much that
36:54
you like hire people that are curious and hard working and nimble
36:59
We're leading the trend like things like many things.
37:04
But I love that.
37:06
I love that I've been able to forge different paths and be
37:09
given long leashes until,
37:11
you know, I fall down and like,
37:13
OK, that, that didn't work,
37:15
you know, and I can fail and I can learn from
37:17
that and I can take risks and try again.
37:21
And I love being in an environment that supports that,
37:25
you know, and,
37:26
and lets me move forward.
37:27
So I do want to ask you because you,
37:31
you seem to be very in control.
37:33
Everything has gone well when it hasn't gone well,
37:36
it still has gone well.
37:37
So do you have any advice for your 30 year old self
37:41
Stay focused is what I would say to my younger self
37:46
because there's always bright shiny is kind of in the periphery but
37:51
stay focused and it will serve you well.
37:54
So you were not always focused like you were trying to do
37:56
too many things at once.
37:58
I think there's always,
38:01
there's always the other possible lane here,
38:04
the always possible lane there,
38:06
the greener pasture, there was law school and then there wasn't
38:12
So I think it's safe focused.
38:14
But but follow this your heart but you,
38:19
but you did it.
38:20
I did it. I think so.
38:22
I did it. Ok.
38:22
So you're like, I,
38:23
when they ask you,
38:24
what's your biggest flaw in a job interview?
38:27
And you say I work too hard.
38:31
What's your advice? Follow your heart.
38:33
Yeah, I follow your heart.
38:35
But in an interview,
38:36
I would say, you know,
38:38
be authentic, always,
38:41
you know, don't be afraid to celebrate your accomplishments and know
38:47
that as you sit there,
38:48
you are blessed because there are people that have come before you
38:52
in your community. That have been through a lot more.
38:57
And the fact that you're sitting at that table being considered for
38:59
a position is a wonderful place to be.
39:02
And I know there's a lot of Latinas in,
39:04
in l'oreal, but there's also Latinas that you probably know in
39:07
your network. Who else should we bring to the podcast?
39:09
Ah, Emily Perez,
39:11
Emily Perez, she is the founder and president of Latin and
39:16
Beauty. A very needed and wonderful association.
39:25
We are so happy to have had you here today.
39:29
It's amazing. Thank you for the invitation.
39:32
Absolutely. Thank you so much.
39:33
And with your wisdom and tips and tricks,
39:36
we're going to be able to lead and succeed.