Series
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Gabriela Ramirez

In this incredible episode of "A LA LATINA," Claudia Romo Edelman and Cynthia Kleinbaum Milner meet with Gabriela Ramirez, Executive Director and Head of Wealth Management, USA, Field and Strategic Hiring at UBS. With over 20 years of experience in the finance industry, Gabriela has become a Trailblazer in executive and strategic recruiting, focusing on fostering a diverse culture of Financial Advisors and Field Leaders within Wealth Management Americas (WMA).

Gabriela shares her journey from starting her career in Mexico City to her significant roles at J.P. Morgan and Credit Suisse, where she led initiatives to drive growth and diversity in Private Banking across North and Latin America. Her deep understanding of the industry, combined with strong relationships she has cultivated over the years, empowers her to identify and recruit exceptional talent that enhances profitability and innovation within the sector.

In this uplifting conversation, Gabriela provides listeners with actionable tips on how to prepare for interviews, emphasizes the importance of prioritizing personal life, and encourages everyone to embrace their unique qualities as strengths.

Key Takeaways:

Interview preparation: Gabriela offers essential strategies to help you stand out in interviews and secure the job you aspire to.

Prioritize your life: Learn how to maintain a healthy work-life balance, recognizing the importance of not taking your personal life for granted.

Embrace your uniqueness: Discover how your distinctive attributes can be leveraged as your greatest assets, making you stronger in the workplace.

Tune in for an episode filled with wisdom, inspiration, and actionable advice that will empower you to navigate your career authentically and successfully!
Show transcript
00:00
Hola. I'm Claudia Romo and I'm Cynthia Klein Milner.
00:03
And this is a podcast,
00:05
a La Latina, the playbook to succeed being your authentic self
00:08
today, Gabriela Ramirez,
00:10
executive director, head of wealth management USA field and strategic hiring
00:15
at S and here are the key three takeaways.
00:18
Number one, she gave us the tips on how to prepare
00:21
for an interview to get the job you want.
00:24
Number two, know your priorities and do not put your personal
00:27
life or hold or take it for granted.
00:30
And number three, how to use your uniqueness as your superpower
00:34
particularly what makes you different,
00:35
makes you stronger. All of that and more here at a
00:39
La Latina stick around.
00:48
We've been discussing how important it is for Latinas to generate wealth
00:52
particularly because we understand that only 33% of Latinas have retirement
00:57
income from savings or other assets.
00:59
So how can your company help in this equation?
01:02
Well, we have several options for saving and investing accounts.
01:06
The one for beginners,
01:07
if you are a beginner is our fully managed investing product,
01:11
this is perfect for those who want to set it and forget
01:14
it. You can select the risk and even choose the type
01:17
of companies you can invest in.
01:19
That's amazing. So what is the minimum needed to open an
01:22
account? $1? You just need $1 no excuses.
01:27
The earlier you begin to invest,
01:29
the sooner you will start seeing returns from your investments.
01:31
So how can people get started?
01:33
Simply download the Money Lion app and open a managed investment account
01:38
It's quick. It takes just a few minutes.
01:40
Perfect. Let's do it today.
01:42
An incredible guest, Gabriela Miz Gabriela is executive director,
01:47
head of wealth management USA field and strategic hiring at UBS.
01:51
She's a member of the company's mosaic steering committee leading its Hispanic
01:55
Community Affairs, helping bring together and supporting the growing community of
01:59
talented employees from all cultures and backgrounds.
02:03
She has over 20 years in talent acquisition,
02:06
executive recruiting, business development,
02:08
sales and relationship management roles of some of the most reputable financial
02:13
institutions including JP Morgan Chase Credit,
02:16
Suisse, Black Rock and Mary Lynch Gabby.
02:19
Such an honor to have you with us.
02:21
Thank you. The honor is mine to ask Mucho.
02:24
So this is very special for me any time.
02:26
Thank you. So,
02:27
so very much, Gabby.
02:28
We wanna know everything about you.
02:29
Oh, we need more than one hour.
02:31
But come on, how did it start?
02:33
How is your background?
02:34
Tell us more about like who,
02:36
how, where you,
02:38
I have an interesting a different background.
02:42
I, I grew up in,
02:44
I grew up in very many different countries in Latin America because
02:46
my father was a corporate executive and he was assigned Latin America
02:50
very early on. So we would move,
02:53
I said we started migrating south.
02:54
So we moved to Costa Rica.
02:56
We lived in Brazil twice,
02:58
Argentina, Mexico, Chile.
03:00
So I really got a very robust idea of what it was
03:04
like to live in Latin America and understand the different cultures.
03:07
My mother is also from Spain.
03:08
So I feel like I,
03:09
in some way, I cover all of Hispanics and Latin Hispanics
03:14
are 26 different countries,
03:16
not in one person,
03:17
but I really, I understand it and,
03:19
and I'll be walking down the street and I'll hear someone and
03:21
I'll tell my husband that person's from Ecuador and he's like,
03:23
how do you know?
03:23
I said, because I can hear the accent.
03:25
So the, how did I start?
03:27
I mean, I,
03:27
I went to American schools.
03:28
So I grew up learning English and Spanish and Portuguese.
03:31
And then when I couldn't fit in Portuguese or in into
03:34
my high school calendar,
03:37
my teacher made an agreement and said,
03:39
you have to learn another language then.
03:40
So I took French and languages always came really naturally to me
03:44
I think again,
03:44
it's my ear. You should be a musician.
03:47
I already have one at home.
03:49
We don't need to.
03:51
Your husband is a musician.
03:52
My husband's a classical musician.
03:53
He plays the trumpet and he's wonderful.
03:56
And so I started not knowing,
03:59
I really didn't know what I wanted to be when I grew
04:01
up. I mean,
04:01
I actually did and Claudia knows this.
04:03
I wanted to be an actress and my uncle in Mexico was
04:06
a very big figure in televisa.
04:09
My family in Mexico was actually very involved in the arts.
04:12
I also have a part of my family that's very involved in
04:15
bullfighting. So I knew I wanted to do something artistic.
04:19
And then when I had a chance to actually enter the academy
04:21
for televisa for acting,
04:23
I decided not to wait.
04:24
My brother was in the academy.
04:26
There you go. Yeah,
04:26
maybe you two know each other.
04:28
I got right when I was getting ready to start.
04:32
And I remember it was one of those defining moments in my
04:35
life where I came home and I was living with my brother
04:37
in Mexico City and he said what happened?
04:40
And I started to cry and I said,
04:42
I just, I don't think as much as I want to
04:45
be an actress, I just don't think I can have that
04:48
kind of invasion of privacy every day.
04:51
I just, you know,
04:52
I, I can be a very,
04:53
very outgoing person,
04:56
but I have a very private side to me and,
04:58
and I just, I didn't think I could do that.
05:01
And I also had a really strong connection with my father and
05:03
my father had been a corporate executive and that's what I grew
05:06
up watching, which is something that's very important for Hispanics and
05:10
for diversity. Right?
05:11
If you see something,
05:13
you know, they always talk about.
05:14
If you can't see it,
05:15
you can't be it.
05:16
So I grew up seeing a man leaving at six o'clock in
05:18
the morning with his briefcase and his tie and coming home at
05:22
night at eight o'clock at night and the dinner table we would
05:25
talk about work. And so I grew up with the notion
05:28
that you have to have a career and you have to have
05:30
a corporate career. And it's,
05:32
it's good to have a corporate career.
05:34
So I didn't know which corporate career I was gonna have.
05:36
But when I finished college,
05:38
I didn't have a green card.
05:39
I went to college in Boston and I was like,
05:42
oh, what do we do now?
05:44
Right. And I think it's something that a lot of us
05:46
Latinos who come to the United States for an education then
05:49
have to experience, right?
05:50
Like, what do we do now?
05:52
Because we have to apply for a green card.
05:53
We don't have automatic citizenship,
05:56
even though we're well educated,
05:57
we pay our taxes and all the things that contribute to a
06:00
really good society. But we have to go back to our
06:03
roots. And so I went back to Mexico and I had
06:06
the fortune of working for a Fortune 500 company at the time
06:10
it was called AT&T.
06:11
Then it became lucent Technologies and they moved us to the United
06:15
States for for a temporary assignment that then became permanent.
06:20
And that's really what allowed me to then explore other career opportunities
06:24
and amongst those career opportunities,
06:26
I was very fortunate to,
06:27
to meet a woman who was a recruiter for Merrill Lynch.
06:30
And she asked me if I wanted to come and talk to
06:32
Merrill Lynch and, you know,
06:33
like a classic Latina,
06:35
maybe I shouldn't say this,
06:36
but I thought I was going to interview for,
06:38
you know, you start at the bottom like a sales assistant
06:41
and when I get there and they start talking to me and
06:43
I'm like, I'm really confused,
06:45
why do I need to take all these tests for this job
06:47
And they're like,
06:48
this isn't a sales assistant job where we want to know if
06:50
you want to become a financial advisor.
06:52
And I said, you know,
06:53
again, like a classic Latina,
06:55
I just said, what came to my mind?
06:57
I'm like, I don't know anything about finance.
06:59
I don't even know what a bond is and they're like,
07:02
we can teach you that.
07:03
Yeah. No, but it's true,
07:04
you know, because I think I know we're not supposed to
07:07
make general consensus, but as women,
07:09
we always question how much do we really know?
07:11
We have ongoing imposter syndrome.
07:14
And then as Latinas even more like,
07:17
I don't know about that.
07:18
And so really what it was,
07:20
it was a sales job and they really could teach you finance
07:23
But what they really wanted to know is do you have
07:25
the personality to go out to meet clients to find clients and
07:29
to bring them into the organization?
07:30
And so that's what started my career in finance now.
07:33
You are in, in recruiting.
07:34
So you probably have like a lot of frameworks of how you
07:36
do. You pick somebody.
07:38
But what do you think they saw in you that made you
07:41
get this job? Like you didn't have the experience.
07:44
So what was your,
07:45
in your personality that they liked?
07:46
I mean, I don't,
07:47
if you would have asked me then,
07:48
you know, 20 something years ago,
07:50
I would have been like,
07:50
I don't know today and it took a long time to really
07:54
gather that confidence and know myself.
07:57
It's my ability to build relationships and my ability to build trust
08:01
And I think that that is no doubt,
08:04
a reflection of having grown up in so many different cultures,
08:07
having to start and,
08:09
and to stop and start relationships,
08:11
which by the way,
08:12
has a very taxing part.
08:16
We can get into that in a second.
08:17
But it was my ability to connect with people because I needed
08:20
to because I didn't have the,
08:23
the luxury to have had been somewhere for a really long time
08:27
And so it's learning a new language,
08:28
learning a new culture,
08:29
it's really your ability to adapt and then it's your willingness to
08:34
meet people to be curious and your desire to connect.
08:38
I mean, for me,
08:39
from a very early age,
08:41
I would watch my cousins living in one country and their relationships
08:44
and people. And I always felt this void.
08:46
And so I always felt like I have to go and meet
08:49
people and really go deep into their heart.
08:52
And so I think that that has been the trademark of who
08:56
I am. And it's really the most important thing in terms
08:59
of my core values.
09:00
I love people. I want to be of service to people
09:04
And and that's how I feel the best.
09:07
And I think that we,
09:09
you know, like if we would be 20 years old and
09:13
they tell you if you have,
09:16
you know, like if you have the ability to create relationships
09:20
to, you know,
09:21
like adapt to circumstances,
09:23
if you know, these are all the careers that you can
09:26
have and these are all the things that we would be so
09:29
natural into going, who knew that being a financial advisor is
09:34
really driven by your ability to generate the things that Latinos are
09:39
so good at generating trust and women,
09:42
generating trust and relationships and adapting and you love people that's who
09:46
we are. Let's actually women are natural relationships,
09:50
people, they also can manage their multi taskers.
09:54
This is a great career for women,
09:56
great career for Latinos.
09:57
And it's also a career that gives you a lot of flexibility
10:00
because you're meeting with clients,
10:02
you, you have your,
10:03
you own your own schedule.
10:04
And so it's, it's a great,
10:06
great career for Latins and for women,
10:08
I want our audience to like,
10:10
really think about what you just said,
10:12
which is number one,
10:14
you didn't say it.
10:15
But this is how,
10:16
what I interpreted you didn't see in yourself what others saw in
10:21
you. So sometimes we don't believe in ourselves because we don't
10:26
have the experience, the seniority,
10:27
the we haven't lived enough years to say this person has this
10:31
strength. But if somebody else sees something in you,
10:35
you should run with it and just go for it.
10:38
Now, I was thinking Claudia this past week,
10:41
I was thinking, what is my superpower like early on,
10:44
what was my superpower in my first job?
10:46
And for the first time I realized a connection between my first
10:49
job and this that we're doing together.
10:51
I was in my first job at Nestle and I was very
10:54
comfortable presenting to the CEO and talking to the CEO.
10:57
And now I'm talking to all these women that are very senior
11:00
very powerful that I hear from friends.
11:02
They're like, aren't you nervous interviewing these women?
11:05
And I'm not nervous.
11:06
I just feel really curious about your life.
11:08
I felt that in my first job and the CEO of Nestle
11:11
saw it and they kind of promoted me and,
11:14
and gave me room to experience that strength that I had.
11:18
But I didn't see it.
11:19
I'm now seeing. So it's interesting,
11:21
I, I never knew I was going to be end up
11:22
doing recruiting and,
11:24
and I, I do recruiting so I've done executive recruiting and
11:27
and the recruiting that I do is recruiting financial advisors,
11:30
which is a very different,
11:31
you, you don't,
11:32
you know, it's,
11:32
it's a very different type of,
11:34
of recruiting because you don't have a job description that you go
11:37
and people are applying for the job and,
11:39
and you really have to develop relationships with people and,
11:41
and in certain ways you're competing with a lot of other firms
11:44
and yeah, it's,
11:46
it's hard. And so it's a sales job.
11:48
And,, I remember when I first started calling Advisors
11:52
the sales manager at Merrill Lynch where I worked just,
11:56
I don't think he could wrap around his head that I was
11:58
getting meetings and he wasn't.
12:00
And so he called me into his office one day and he
12:02
said, do you mind making a few phone calls?
12:04
I want to hear what you say to people.
12:06
And until this day I'm,
12:07
you know, I still speak to him and I said,
12:08
I bet you thought I was doing something shady.
12:11
And, and he said,
12:12
I just, I just,
12:14
you know, he heard me on the phone and he,
12:16
he said, ok,
12:17
you can go back to your desk and then he went and
12:18
spoke to my boss at the time and said,
12:21
I don't think recruiting should just be like a part of her
12:24
job. I think it should be her entire job.
12:27
And that's how I went into recruiting.
12:29
And I will, I will say that to your point
12:33
about your superpower, I still question myself like this is easy
12:37
Like why is everybody complaining about calling advisors?
12:40
It's easy, you know,
12:41
you get rejected next.
12:43
And I think it was a combination of two things.
12:45
One is I was,
12:46
I've been described by some people as being fearless.
12:49
And again, that that word is so big and it makes
12:52
me feel like why was it not negative?
12:55
But like, like you don't wanna like another thing that Latinas
12:58
do, you know,
12:58
we don't want to brag.
12:59
So it's like fearless,
13:01
like who would use that word to describe me?
13:03
But it's more of I am not afraid like my father
13:07
raised me always saying to me what's the worst thing that can
13:10
happen? Someone says no and then you go and ask again
13:13
And so I'm known for that.
13:15
I'm I my, my,
13:17
one of my bosses at U BS describe me as pleasantly
13:21
annoying because I don't care.
13:23
I have no shame.
13:24
It's not like I'm doing something that I'm embarrassed about.
13:26
I have a job to do.
13:27
And so I call people and and but but,
13:30
but it is like,
13:31
I, I do want to adhere to that and I know
13:33
you and I've been described but I think that we should remove
13:37
the word less and put it as free.
13:39
So fear free because fear is not gonna take the decisions of
13:42
your life and shame free because you're not ashamed to say things
13:46
the way they are is not,
13:47
I'm not shameless. And I like what I'm doing and by
13:51
the way, a really important part of this,
13:52
right? I love,
13:54
I work for UB si love recruiting for U BS because I
13:57
believe in the brand.
13:59
And so this is why it's really important to love what you
14:02
do and believe what you do because I couldn't be fear free
14:06
if I didn't believe in what I did.
14:07
And I didn't think I was doing the right thing.
14:09
If I didn't believe in what I did,
14:10
then it would be a challenge because then I wouldn't be able
14:13
to call you and say Claudia,
14:14
let's do this together or call an advisor and say you need
14:17
to come talk to UB si,
14:18
need to believe in it.
14:19
And I think that's also a very,
14:21
very characteristic of a woman and Latinos.
14:23
We need to put our passion and believe in something.
14:26
So I do want to repeat this piece because Anna Corrales from
14:31
Google also said it's one of the most memorable things that I
14:34
have learned through this podcast,
14:36
which is listen to yourself early on what you're good at what
14:41
comes naturally is your super talent is your super power.
14:44
And then you can start seeing like,
14:46
OK, I love product where in which industry can I use
14:50
that to my best advantage.
14:52
And so go lean in into what comes natural to you because
14:55
that's probably where we have the misunderstanding.
14:59
We think that education,
15:01
formal education and the things that you put in your CV is
15:03
what is going to get you there.
15:04
But it is actually what you're good at.
15:06
And Cynthia, you asked me a question,
15:07
what do I look for in talent?
15:09
And you just hit right on it.
15:11
I look for skills that are transferable.
15:14
I look for people who have passion,
15:17
but most importantly, you know,
15:18
anybody can put together a really good resume.
15:20
I mean, there's,
15:21
there's people who write resumes for a living.
15:23
And so I always tell people,
15:24
your resume is great,
15:26
it gets you in,
15:27
it filters you to understand that you have the basics,
15:29
right? But when we're talking about companies,
15:31
like the ones that we work in,
15:33
like, I'm already expecting a certain level of professionalism,
15:37
what I'm really looking for is,
15:38
is the person resilient,
15:39
is the person honest.
15:41
Does the person have integrity and is the person kind,
15:44
is the person curious?
15:45
Because those are the little things that really tell you about the
15:49
person and really tell you the story about a person,
15:52
the rest, I'm assuming they know what they're doing if they've
15:56
already gotten to where they've gotten in their career,
15:58
right? So how do you test for resilience or integrity or
16:01
kindness? I have conversations with people and I start to ask
16:04
them about themselves and then I shut up and I let them
16:07
talk and when you let people talk,
16:10
it's amazing how much they reveal about themselves.
16:12
And I believe the devil is in the details.
16:15
And so when you see how people talk about their family,
16:18
how they talk about how they've overcome obstacles,
16:21
how they've talked about different situations in their life.
16:24
It starts to show you who they really are.
16:27
And at the end of the day,
16:29
you know, I have a rule,
16:30
I hire good people and you can't replicate good people.
16:33
You can't replicate kindness,
16:34
you can replicate integrity.
16:36
So I ask questions that are open ended and I let people
16:40
talk. I once heard somebody,
16:43
I, I know this is like a very like rigid rule
16:46
but I maybe you will agree that it tells you something
16:49
about the person, which is somebody was somebody from my
16:52
team was interviewing a candidate that I wanted to hire.
16:55
And after the interview,
16:56
the person came to me and said,
16:58
I'm a no. And I said,
16:59
why? And he said because he only used I and when
17:04
you interview somebody and they take all the credit for the successes
17:07
of their team. And it's everything I did this,
17:09
I did this, that was his rule.
17:10
If somebody only used I and didn't say we as a team
17:14
he wouldn't hire that person.
17:15
I couldn't hire that person.
17:16
Now, you, you bring up a great point also because
17:21
I am also a big believer in giving feedback because there's a
17:24
lot of people that I've worked with,
17:26
who have interviewed candidates and they reject someone,
17:29
but then they don't tell the candidate why.
17:32
And so in the case that you're talking about,
17:34
if that person only used I and no one has taken the
17:37
time to tell this individual you really need to change things.
17:40
Like I, I had a situation where I had lost a
17:42
job and I went to meet with a headhunter and I was
17:45
still in that very raw,
17:47
not happy, kind of bitter side.
17:50
And this person was doing a friend of mine a favor to
17:52
interview me. And,
17:55
when I sat down in his office and he said what happened
17:57
And I started talking because I was still really angry.
18:01
We finished the conversation and he said,
18:03
I'm gonna give you some advice.
18:06
You're still angry and it's coming through and that's not gonna help
18:09
you find a new job.
18:11
And I'm grateful because if he had not told me that I
18:16
would have gone to every single other interview.
18:19
More angry bout a lot of people go to an interview and
18:24
bout the previous employer thinking that that's gonna make them look good
18:28
So you, so you,
18:28
so I think one is I like to give people feedback.
18:32
And I also think it's really important that people also recognize,
18:36
I get calls from people saying I didn't get the job.
18:38
Like sometimes the job you don't get is the best job is
18:42
the best thing that could have happened to you.
18:43
And I, I really believe in that.
18:45
I think that not every opportunity is for you and it's not
18:48
a bad thing because not everybody belongs everywhere.
18:52
And there are different phases in our lives and life takes us
18:56
where we are. I really believe.
18:57
And again, that I think that only comes with age,
19:00
but I really believe that it gets to a point in your
19:02
career where you, where if you're happy and you've done the
19:05
homework, you realize that you are where you have to be
19:08
and you own your career.
19:11
And you know, my father,
19:13
again, you ask who my father was.
19:15
Everything to me. One of the things he always said to
19:18
me is just because you haven't gotten to where you're going or
19:23
your journey to get there is different than someone else's.
19:26
It doesn't mean you're not going to get there and it doesn't
19:29
mean your journey is wrong.
19:31
And so, you know,
19:32
there's a song in Mexico,
19:33
El Rey is the,
19:35
which is one of my favorite songs,
19:36
the Mariachi songs, the El Caminos,
19:39
you know, important,
19:40
right? It doesn't matter how quick you get there,
19:43
the important thing is getting there.
19:44
And so that's also really important.
19:47
Did you wanna sing?
19:48
We have, but I do want to like,
19:51
we're so happy to learn.
19:54
I think that for the audience tips and tricks about like how
19:57
to interview, right?
19:58
And so I think that what you're saying is do not only
20:02
come with your resume about the things that you have accomplished,
20:07
let the recruiter feel who you are and Latinas were wonderful.
20:12
So let that kindness and let that transparency of caring for your
20:16
family and your everything show don't repress it in interviews.
20:21
Just put the academic and the,
20:23
and, and the,
20:24
and the things that you have managed,
20:26
but also yourself. Is that what you're saying?
20:28
I think, well,
20:29
I actually think that most minorities it,
20:34
so it's, it's un un undisputable,
20:36
unnegotiable. You have to show up 100% or more like you
20:40
just have to like you,
20:41
you can't rely on anything like you.
20:43
The job is the job and you have to do it better
20:45
than anybody else that,
20:46
that, that's, you have to demonstrate that in your interview
20:49
and you have to,
20:49
yeah, you, you have to be prepared there,
20:51
there is no substitute for preparation and being ready.
20:55
Now as a Latina,
20:57
you're talking about a whole another layer that comes of complexity,
20:59
which is beautiful. I think Latinas are caring people.
21:02
I think they articulate well,
21:05
I think they're warm,
21:06
but again, it depends on the job,
21:08
you know, because not every job is gonna require those,
21:10
those qualifications. But what is undeniable for me?
21:14
And I tell this to Latinos and I tell this to
21:16
any diverse person that,
21:18
that I coach or that I speak with is your preparation and
21:22
and being, you know,
21:23
doing what you need to do is non negotiable.
21:27
You have to show up and sometimes you have to show up
21:28
100 and 50%. But you know what,
21:30
I'm so sorry, just like I do want to get a
21:32
little deeper because we've been talking in this podcast about flipping the
21:35
script and when you come to an interview,
21:39
you don't know if the other person knows or has unconscious
21:43
biases because they're unconscious.
21:44
So you could say,
21:45
look, I have an accent because I speak different languages and
21:49
that means that I can speak to different groups and that I'm
21:51
great at negotiation. And,
21:53
you know, I'm as a Latina,
21:55
I'm caring, which means I can build relationships so you can
21:59
help your recruiter turn those,
22:01
you know, flip the script in case you don't know that
22:04
you know, like you're loud,
22:05
but that means that you're committed that you have an accent,
22:08
which means that you're bilingual,
22:09
that you can talk to different groups.
22:10
So I think that we just have to be better prepared and
22:13
better understand power and help the recruiter understand that those things are
22:20
actually quite positive no,
22:22
100%. And also,
22:24
you know, another thing that happens very early on.
22:26
People are trying to figure out what they want to do or
22:28
they want a job,
22:29
but they don't know what it is.
22:30
I always tell people nobody's going to know what you want better
22:34
than you. People will tell you what they think is good
22:37
for you, but nobody's gonna know you better than you and
22:39
what other people tell you isn't necessarily the truth.
22:41
And so as Latinas,
22:43
you have to be careful because you don't wanna be typecast,
22:45
you don't wanna be put in a job because somebody thinks that's
22:48
the right job for you.
22:49
If you want something,
22:50
you need to advocate for yourself and you need to know what
22:52
you want and once you know what you want,
22:54
don't settle for less.
22:56
All right. So how did you do it because you've been
22:59
into some of the most like reputable financial services companies in the
23:03
US and you've climbed the ladder,
23:06
what, what has been your recipe?
23:08
How, how have you advocated for yourself to get?
23:11
I've built great relationships.
23:13
But I don't want to fool anyone.
23:15
My my ladder had lots of mistakes and sometimes I've had to
23:20
go several steps down to go,
23:22
move back up. So I think it's also important not to
23:25
create an illusion that the latter is vertical.
23:28
Sometimes it's like a jungle gym,
23:30
sometimes you have to go around,
23:32
sometimes you have. And so this is why I mentioned earlier
23:35
resilience is so important and not giving up some of the
23:40
greatest minds in, in any profession that you think of,
23:44
have tried something multiple times before it actually became successful.
23:49
And sometimes it takes people rejecting you,
23:52
sometimes it takes getting fired.
23:53
Sometimes it takes really painful situations.
23:57
And I actually believe wholeheartedly that one of the things I look
24:00
for the most to your question earlier is people who've overcome challenges
24:04
and who've overcome. I,
24:06
I don't like to use the word when you failure
24:10
because failure has such a negative connotation,
24:13
but someone who has had a set has had a setback.
24:17
And I, I really look for people with setbacks because I
24:20
think the world that we live in today is so complicated.
24:24
There are so many challenges going on everywhere and I look for
24:27
people who are able to get past that go through challenging times
24:31
manage to change and lead through that and we're resilient.
24:36
You have shared with us some of your superpowers you have shared
24:40
The the latter has been,
24:42
you know, like very shaky at times how much of your
24:46
success has been enhanced and how was your journey in actually getting
24:51
recognized as well? Because we see you in all the magazines
24:54
and you know, like in all the lists and so on
24:56
How much does that help?
24:58
And it helps a lot go on.
25:01
I mean, I think that when I hear people say,
25:03
oh, just do your job and it,
25:05
it will be fine.
25:06
It, it's yes,
25:07
you have to do your job.
25:08
Going back to what I said,
25:09
you have to show up 100 and 10%.
25:11
But having recognition, having support,
25:15
having sponsorship absolutely goes a long way.
25:17
And anyone who says it doesn't is lying.
25:19
It absolutely goes a long way.
25:21
But a lot of the times the sponsorship and the recognition comes
25:24
from doing a good job.
25:26
And so again, it's about staying in the race.
25:28
You know, I also had a mentor who said to me
25:30
once your career is not a sprint,
25:33
it's a marathon. So keep going.
25:36
And so what that means is,
25:39
you know, find mentors,
25:41
help others. II,
25:42
I truly believe that if you,
25:44
if you do write by others and you do a good job
25:47
somebody somewhere is watching and eventually you,
25:50
you, you'll get that recognition.
25:52
But I also think that you can't sit back and wait for
25:54
people to come and tap you on the shoulder and say,
25:57
hey, do you want this next job or I'm thinking about
25:59
you for this, you have to advocate for yourself.
26:01
And that's something that,
26:02
you know, particularly,
26:03
I think corporate America really teaches people,
26:07
is it, you know,
26:08
you're in it for yourself.
26:09
And that's something that in our culture sometimes can be very challenging
26:13
because Latins are all about family,
26:16
they're all about helping each other.
26:18
And then Latinas, we have a double whammy,
26:20
right? Because it's not just about helping being a good sister
26:24
a good mother,
26:25
a good friend. We're always taking care of everybody and sometimes
26:30
that's a little bit at odds with corporate America.
26:33
But wait, so we,
26:34
we don't do self advocacy or self promotion as much because we're
26:37
family oriented and community oriented.
26:40
But we do have to find a way uncomfortable because you feel
26:43
uncomfortable, but we should find a way in which the community
26:47
pushes you up. I mean,
26:48
like pretty much we've seen it in other communities which is like
26:50
you give to una Parana parados.
26:53
No. So like the community pushes you up and open the
26:55
doors for each other if we would be all family.
26:58
But then the family opens your door and you know,
27:00
showcase you and put you in this podcast and in this magazine
27:03
then the, so it's interesting,
27:04
some of the Latinas that I know who've been very successful,
27:08
they met somebody, I have a lot of white male allies
27:13
and they say I had a Latina assistant or I had a
27:15
Latina working for me and they see how they work with them
27:20
and they see the passion they bring to work and then they
27:23
promote that person. And so I think the more Latinos and
27:26
the more Latinas we start to see which I think we've already
27:28
we're coming a long way,
27:30
the more we have people like that,
27:32
the more people are going to take notice and say Wow.
27:35
My team, we have a lot of Latinas on our team
27:37
and it wasn't, I don't think my boss picked them on
27:41
purpose, but I think he probably loves the fact that we
27:45
have a lot of strong opinions and passionate women and we're strong
27:49
Latinas are strong.
27:52
I wanna go back to your career because I was very interested
27:55
when I, when I saw your,
27:57
your journey and there's something that I saw there that it's
28:01
not very common, which is you left jobs multiple times and
28:05
then went back to that company.
28:07
How did you leave the doors open for you to be
28:09
able to go back?
28:11
two things.
28:12
One is what I do.
28:15
I do it pretty well.
28:17
Even that makes me feel uncomfortable saying it,
28:19
but I do, I do it really well again.
28:20
Let's record it. Ok.
28:22
No, I mean,
28:22
I'm really good at what I do.
28:24
It took me a really long time to say that and not
28:26
not like, be embarrassed about it,
28:27
but I am, I'm really good at what I do and
28:29
I've only gotten better because I've gotten more confident and I've had
28:32
more experience and I've,
28:35
I've built relationships with people who have opened those doors for me
28:39
again. And I actually one time said,
28:41
well, am I being hired back because I'm liked and on
28:45
Wall Street, nobody does anything because they like you.
28:47
It's because you're, you're good,
28:49
but it helps to have those relationships because,
28:51
you know, you,
28:53
you are in the,
28:53
in the, in the thought of people.
28:55
And so I think that I've been able to go back because
28:58
I had good relationships in the places that I worked in and
29:02
I was really good at something that was useful to that company
29:04
But is there like a more like a,
29:07
these are the three things you should do?
29:08
Like, always, like transitional,
29:10
very well, stay in touch with the people from your company
29:13
So I haven't always done that and I haven't full disclosure
29:18
and I've learned my lessons from that,
29:20
but it's very important that you transition with Grace.
29:25
It's very important that,
29:27
you know, one of the things I hear a lot of
29:28
people do really well and I really admire is when they,
29:33
you know, the,
29:33
the, when you're getting interviewed for a job,
29:35
it's usually a lengthy time.
29:36
It could be anywhere from 3 to 6 months or longer.
29:38
So there are people that knowing that they're going to leave,
29:41
you could kind of say,
29:43
yeah, and the people that I respect the most are the
29:46
people that knowing that they're going to leave,
29:48
they run even faster because they want to leave saying I did
29:53
a really good job,
29:55
I'm leaving and miss me now.
29:58
And so I think it's really important when you transition,
30:01
you transition with class or,
30:04
you know, Grace that you don't burn any bridges and
30:09
that and that you all,
30:11
you do a very good job until the very last day at
30:13
that company. And by the way,
30:15
you know, Wall Street is no,
30:18
no stranger to mergers.
30:20
You know, I always tell people and there's a saying Wall
30:22
Street is a small street.
30:23
So,, you know,
30:25
today and I always tell advisor when I talk to them,
30:28
when I call them,
30:29
you know, have a conversation with us because you never know
30:32
if one day we're all gonna work in the same company.
30:34
And there's plenty of examples of that Bank of America Merrill Lynch
30:37
Smith, Barney Morgan Stanley.
30:38
And so I believe it's really important to maintain really good relationships
30:42
with people all across because you never know when you're gonna run
30:44
Wall Street is a small street.
30:46
Are Latinos walking in the street would look,
30:49
knowing how much wealth we're gonna be generating,
30:52
knowing how much our purchasing power is $3.7 trillion knowing that Latinas
30:58
generate $1.3 trillion which is amazing.
31:01
I would assume that all eyes on us will be the the
31:05
the case and that Wall Street will want Latino money.
31:08
Do we have Latinos in financial institutions?
31:10
You didn't mention Latinas are the number one business owners as well
31:13
right? I think there are quite a bit of Latinos
31:17
in financial institutions. I would say that in the last 10
31:20
years, I am seeing a lot of them advance even more
31:24
in high positions. Well,
31:27
yeah, actually we have a couple of like number twos,
31:29
at least I don't think we are where we should be
31:33
yet. And I think you bring up a great point,
31:36
which is the wealth creation and just having the wealth.
31:40
you have a lot of Latinos who have come from countries
31:42
where they've had to leave because of geopolitical reasons.
31:46
People who come here for a higher education,
31:47
people who have come here with their companies.
31:49
And so you, you have a lot of very well educated
31:52
professionals and people who've created a lot of businesses and wealth that
31:56
are Latinos. And so I,
31:58
I think it is still that we're underrepresented in financial services.
32:04
And I think at some point it's going to be the tipping
32:07
point because I think there's a lot of opportunities with high net
32:11
worth and ultra high net worth Latinos.
32:14
And probably it would be helpful to have people with the same
32:17
cultural affinity servicing those clients.
32:20
Well, wait, do you,
32:21
let me, let me ask you,
32:23
you know, like better are Latinos are,
32:27
are the financial institutions having the culture and the adaptation to
32:32
attract more and more Latinos in as you like as,
32:35
as part of their staff.
32:37
I think some are doing it better than others.
32:40
Yeah. So I do think everything else in life all lies
32:43
on our wallets. I just wanted to know whether all eyes
32:45
in our recruit like in recruitment as well.
32:47
I think it's, it's definitely in conversation.
32:50
And it's, I,
32:51
I think it's, it's something that everybody's probably paying attention to
32:56
Some people are probably a little more advanced than others.
32:59
So if we, if we let's assume that we have like
33:01
three buckets of Latinas listening to this podcast,
33:04
young Latinas who just are graduating from college,
33:07
then some that are early in their career and some that are
33:10
already at a, at a director level.
33:13
Can you tell them,
33:14
how can they get a job in U BS?
33:16
Like, what does somebody early in their career should do like
33:19
today if they want a job in U BS,
33:20
et cetera, if they're like recent graduates,
33:23
recent graduates. So there's a lot of opportunities at U BS
33:26
We have what we call our Wealth Advice Center
33:30
which is a great opportunity for people who are not licensed
33:33
who wanna understand financial services.
33:35
So you for people who were like me 20 something years ago
33:38
and who were like,
33:38
I don't know what a bond is.
33:40
It's, it's a great opportunity because they teach you about financial
33:43
planning, they teach you about asset allocation,
33:46
you get licensed. It's a great way to start working with
33:49
smaller clients. And then you are also exposed to some of
33:53
the larger teams at U BS,
33:54
right? You, you get to network,
33:56
you're already in the system and when they are looking to hire
33:59
someone younger or you know,
34:01
with a different background to complement skills that they already have on
34:05
their team, you're there and it's an obvious place to,
34:09
there's no experience needed.
34:11
You have to have a college education internships.
34:14
And again, you bring up a great point,
34:16
internships going to events like your career is also have to be
34:21
self directed. Like I nobody gives you anything.
34:24
That's one of my,
34:24
my things that, you know,
34:26
my pros or wisdom.
34:27
Now you like, you have to go after the things you
34:30
want. But we want to give them some advice.
34:36
And then if somebody,
34:37
let's say that somebody already started their career and regardless of if
34:42
they're in financial services or not,
34:43
because you'd be that you have a change.
34:45
You started at Zara,
34:46
you, no, I actually started as a financial advisor at
34:49
Merrill Lynch. And then II I went to bear Stearns and
34:53
one of my clients was the head of Z Indite in the
34:56
United States. And when I was having one of my many
35:00
moments which I think we all have of like,
35:03
this is what I want to do for the rest of my
35:04
life. I like fashion.
35:05
I like, I like I love and then she went to
35:11
and then he said,
35:12
and I said operations and he said,
35:13
no, I need somebody.
35:14
Again. The skill set was relationship management because I had to
35:18
deal with all the providers with the people who,
35:20
you know, all the partners that would,
35:22
would work on the stores,
35:23
anything from real estate,
35:24
air conditioning supplies. So it was really a relationship job.
35:29
but fashion is very different financial services.
35:31
And I think that my,
35:33
my father's roots were really heavy and I needed the structure and
35:36
I needed more of that corporate world.
35:38
It was a great experience.
35:39
It was when Zara was growing,
35:41
it was a great experience.
35:42
So there's so many things that you can do when you're good
35:44
at relationship management operations.
35:47
No, no A I applications gonna replace good relationship.
35:51
That's right. So I want to go back to you and
35:54
just ask, I mean,
35:55
like knowing you. Also did you have to dial down
36:00
Like when did you have to dial down?
36:01
Tell us about the bruises of being Latina in an environment that
36:05
is, first of all,
36:06
is a Swiss company.
36:08
You know,
36:09
like I, I get it,
36:09
I lived in Switzerland for almost 20 years.
36:11
I'm like, where did it hurt the most?
36:14
I, one of the things that people would say to me
36:17
early on in my career was that I was very emotional.
36:23
I think of the word emotion as a positive thing,
36:25
like it's good to have emotion,
36:27
right? You have blood in your veins,
36:28
you love people like it's great to be emotional.
36:30
And I didn't understand when people would keep saying that to me
36:33
And it wasn't until not so long ago.
36:35
That I understood and I started doing some work and reading that
36:39
what they meant by emotional is that you could have,
36:43
you know, ups and downs that I think are very
36:47
innate in the Latin culture because we,
36:50
we, we talk with our hands.
36:52
We're very expressive Latinas are also very intense.
36:56
And so I've had several people in my career slowly but surely
37:02
tell me the same message and it's good to have emotion,
37:05
it's good to have passion,
37:07
but you have to learn how to dial it down and know
37:09
when to dial it up.
37:10
And that took time for me to realize.
37:12
And so I thought just bringing myself and being who I was
37:16
was OK, it is OK,
37:18
but not everywhere. And so the bruises came from realizing that
37:23
sometimes know your audience,
37:28
it, it really comes down to that know your audience
37:30
know yourself and know that you can't always express everything everywhere
37:35
And so that took time for me to realize.
37:36
And so now when I,
37:38
when I've gotten to know myself,
37:39
and I also know you,
37:40
I mean, like,
37:41
you're also not satisfied with injustice and things.
37:45
So I can only imagine you biting your tongue and you like
37:49
holding yourself to the chair when you see that,
37:52
you know, like there's some,
37:53
some sort of like discrimination or biases against,
37:56
you know, like I have learned to some times an advice
38:01
that was given to me many years ago and I didn't apply
38:03
it until recently. The last couple of years,
38:05
sometimes a good night's sleep is the best thing in the world
38:09
It takes a lot of training.
38:11
It's hard not to react and to take a step back.
38:15
And also my boss always tells me,
38:17
assume positive intent. It was such a hard thing because as
38:21
Latinos, we're always suspicious.
38:23
Where are they going to take advantage of me?
38:24
This person is going to do something.
38:27
And so we're always like,
38:28
almost anticipating that something's gonna go wrong because it's so ingrained in
38:32
our culture. And so I think 24 hour rule,
38:36
taking a step back,
38:37
maybe even taking a walk around the block,
38:39
maybe calling a friend.
38:41
It takes training it,
38:42
it, I'm, I'm not gonna lie.
38:43
It does not come easy for me.
38:45
It does not come easy.
38:46
And so it's taken a lot of training and it,
38:49
it, and it really,
38:50
again to my point of resilience,
38:52
if I had not had those bruises,
38:55
I might have never learned this if I had not had some
38:57
people say some things to me that were really painful when they
38:59
said them to me.
39:00
But thank you so much that they said them to me because
39:03
if they hadn't, I would be a train wreck.
39:06
Absolutely. Ok. Well,
39:08
it seems like you have,
39:09
you gained a lot of perspective and even though you look 20
39:13
it seems like you have the perspective of somebody that is older
39:16
than 20. But I do want to stay there just like
39:19
on the, on the learning and the flipping the script.
39:21
I have to thank my mom for that because I've mentioned my
39:23
dad a lot and I love my father and my father's past
39:25
and he was the best thing in the world for me.
39:28
Thank God, I met my husband the jeans,
39:31
the jeans and she would be really mad at me if she
39:33
heard this podcast. And I didn't say that because she always
39:35
says TP familia, que por familia.
39:42
So my mother is,
39:44
I mean, she,
39:45
yeah, I learned how to dress because of my mother,
39:48
I learned how to present because of my mother,
39:50
I learned how to put on my makeup because of my mother
39:52
And these are all things that should as superficial and fluffy
39:56
as they sound. It's important to have a first good impression
40:00
and I owe that to my mother wholeheartedly.
40:03
Yeah, absolutely. So,
40:05
on flipping the script,
40:07
you've been there, done that particularly in the financial sector.
40:11
What are things that what you just said?
40:13
Emotion is perceived as negative?
40:16
But in reality, if you flip,
40:18
it could be a positive.
40:20
What are the things that you see that are more unconscious biases
40:23
in corporate America, particularly in the financial sector that are Latinos
40:27
that could be flipped if we put into the service into
40:30
the service surface, I think emotion.
40:33
So I've had people say,
40:34
I, you know,
40:35
I had a situation where I was on a call with a
40:37
bunch of people and somebody asked a question about something and it
40:42
was ac suite executive on the call.
40:45
And I wanted to get my point across and I,
40:49
and I, and I was very emotional and passionate about,
40:52
let me explain to you how this works and somebody was on
40:56
the call and said to me,
40:59
you're talking to ac suite executive,
41:01
like they sent me a message like tone it down.
41:04
And then when I got off the call,
41:05
I said to this person was I that bad and the person
41:07
said, maybe a little.
41:08
And so I was so mortified that I sent an email to
41:12
the person saying I am so sorry,
41:13
I'm just really passionate about that.
41:15
I didn't, I don't think I even said passionate.
41:16
I'm so sorry. I'm just,
41:17
I feel very strongly about this because a lot of people don't
41:20
realize how this is done.
41:21
And I, I,
41:22
you know, it's,
41:23
it's what I've been doing for a long time.
41:25
And again, I went to bed,
41:26
I went home, I was like,
41:27
oh my God, this person is gonna think I'm crazy.
41:30
The next morning I get to the office and this email from
41:32
my inbox from this person again is ac suite executive at the
41:36
firm saying Gabriella, you did nothing wrong.
41:39
I actually really appreciate you being so passionate and wanting to,
41:44
to explain things the way that you did and owning them.
41:47
And so you, you're not gonna make everybody happy,
41:50
right? And so what somebody perceives as you're coming across really
41:54
emotional, somebody else perceived as I love your passion.
41:57
And again, if you're interviewing for a job,
42:00
you, I mean,
42:01
if you're emotional and passionate,
42:02
just say that translates to commitment,
42:06
that translates to loyalty so that people know it 100%.
42:09
And when you put it on the surface is like,
42:11
OK, done. I know that I can try,
42:14
I can like, if I need someone to explain the,
42:16
the cover to evangelist something,
42:18
I'm gonna put this Latina because she's like,
42:21
and you know, another,
42:22
another word that's used all the time.
42:23
It's kind of like cliche,
42:24
but it's true. It's used for women all the time.
42:27
She's too aggressive. But when you hear it for a man
42:31
he's too aggressive.
42:32
It's a good thing.
42:33
And you know, I have some colleagues that are Latinos men
42:36
who had an amazing career on Wall Street because they're passionate
42:41
because they're aggressive. But when you see a man do it
42:44
it's unconsciously, it's like,
42:46
it's OK. It's acceptable when you see a woman,
42:48
a Latina, a 5 ft tall Latina,
42:51
it's kind of like what's going on here,
42:53
I imagine a 6 ft tall.
42:55
So, so I'm gonna tell you what my 6 ft tall
42:58
co-host would say if,
42:59
if you were in that situation and you ask her,
43:02
should I send this email?
43:03
She always tells me,
43:05
do not apologize. Of course,
43:07
you apologize if you did something wrong.
43:08
But if not, it's like you,
43:10
you did what you thought was right and do not have apologies
43:13
because it's almost like I find myself writing emails or,
43:16
or starting conversations with,
43:18
I'm sorry, but X and she's like,
43:20
I don't think I've heard you say I'm sorry once since I've
43:23
met you and I call you more often because I apologize for
43:26
everything. And I i it's something that is so difficult to
43:29
break that habit and I've become very aware of it.
43:32
I shouldn't be apologizing,
43:34
but I just turn tables and I think that this is the
43:37
end of the flipping the script,
43:38
we have to turn tables and understand that what we think it
43:42
shame, you know,
43:43
like it's negative is only because other people are saying it's negative
43:47
Nothing. It doesn't take the value away from that commitment
43:51
and that passion. So you just have to be aware and
43:55
present it to others so that we can turn tables and be
43:57
in the position of power and be confident.
44:00
Ok. Now, with all your perspective,
44:04
what would, what advice would you give your 30 year old
44:08
self? So it's not a professional advice,
44:10
is a personal advice,
44:12
but it's important for women.
44:14
I think I did not get this advice and I put my
44:18
career ahead of my personal life and I always thought that because
44:24
I was young and young looking and felt young.
44:27
My fertility and my ability to have Children would be extended and
44:34
it wasn't. And so I made some very,
44:37
very big personal sacrifices because I always felt like I can't take
44:40
my, my foot off the pedal because it's not,
44:43
I'm not ready right now.
44:44
I'm not ready right now.
44:45
And by the time my husband said this is a priority,
44:51
it was too late.
44:52
And my spiritual side will never allow me to regret things because
44:57
I think God has a plan for everybody.
44:59
And, and I believe in God wholeheartedly,
45:04
but I wish I would have been able to be a mother
45:07
So I always tell young people that don't take your fertility
45:12
for granted a job as important as it is.
45:14
It's just a job,
45:15
your family and the people you love are way more important than
45:19
any job. Your health is way more important than any job
45:23
And if you want something in your life,
45:24
don't put it off for a job.
45:26
And if you do it's because you really love your job more
45:29
And you know,
45:32
it is what it is,
45:34
freeze your eggs, you know,
45:36
make the time. I cannot be more grateful for your vulnerability
45:40
to share it because I think that a number of us think
45:44
and do things and sacrifice things and never share them.
45:47
And we don't, we don't share them with people in early
45:51
enough in their lives.
45:53
You know, you don't have to be a mother to be
45:55
motherly. And everybody who knows me and my firm knows
46:00
I love cats. So,
46:03
I treat my cats like my family.
46:06
I have found other ways to basically nurture and this is
46:10
why Latinas and young women are so important to me because I
46:14
really want to nurture them as a,
46:16
as a mother, even though they're not my Children.
46:18
But it's the one regret that I wish all women would know
46:21
that their time passes and it really does.
46:24
There's I think this is a conversation that in behind closed doors
46:28
happens a lot, but it's not happening in the professional setting
46:33
off. So I,
46:34
I think hearing from you,
46:35
hopefully, fertility and menopause have been taboo topics.
46:40
Very important topics that affect women that I think should be
46:44
normalized just like mental health is becoming more normalized because they're real
46:49
and, and it's important to feel natural about it.
46:51
And I think that the El Rey la Canon plus the knowledge
46:59
that everything will be ok would probably lead people to take decisions
47:05
early on about saying like it's gonna be OK.
47:09
I'm gonna make it maybe later.
47:10
So you can pedal down and you can actually put your life
47:13
100%. Life is very long when we're young.
47:16
We think we have to have everything ready and done because time
47:20
is running out and it.
47:21
Life is very long.
47:23
It's a marathon and it's everything will be ok.
47:25
Everything will be fine.
47:26
No como and the other great thing that my mother always said
47:32
is no car. So I'm not a gold coin.
47:36
Not everybody has to like me.
47:37
We like you, we love you,
47:39
we love you. Incredible.
47:41
Thank you so so much for saying this and doing this gaby
47:45
We cannot be more grateful for you sharing your story being
47:49
so vulnerable and being with us today.
47:52
No, thank you.
47:53
Thank you so very much.
47:55
And thanks you're doing this honestly because it's,
47:57
it's such a great platform for women and,
47:59
and it's a great platform for Latina women.
48:01
And it's just that,
48:03
that's another thing that happens a lot on Wall Street,
48:05
right? Like people support each other in groups and I think
48:08
Latinos need to raise each other and,
48:11
and, and, and really help each other because at the
48:13
end of the day,
48:14
we're here to stay and that's exactly what we want because with
48:18
people like you, we're gonna be able to lead and succeed
00:00
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