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Claudia Romo Edelman

In this special episode, Cynthia interviews Claudia, who is not only the co-host of "A LA LATINA", but a dynamic leader, social entrepreneur, and dedicated advocate for the Latino community. With a career spanning influential roles at the United Nations, the World Economic Forum, and various global initiatives, Claudia has consistently championed diversity, inclusion, and social justice.

Claudia shares her personal journey, revealing how witnessing Latinos downplaying their heritage due to systemic barriers and societal perceptions drove her to action. She discusses founding the We Are All Human Foundation, initially aimed at combating racism and discrimination globally, and how her focus shifted to addressing the unique challenges faced by Latinos. Claudia highlights the creation of the "Hispanic Promise," a pledge endorsed by over 350 companies to create more inclusive environments for Latinos.

In addition to her advocacy work, Claudia talks about her entrepreneurial venture—launching her own brand of Sotol, a traditional spirit her family has been producing for four decades. This venture underscores her belief in taking risks and following one's instincts, lessons she wishes she had embraced earlier in her career.

Throughout the conversation, Claudia provides valuable insights into her data-driven approach to promoting Latino inclusion, her role in introducing the Sustainable Development Goals (SDG) Lions at the Cannes Advertisement Festival, and the importance of authenticity in the workplace.

Here are the takeaways:

1. Embrace Risk and Trust Your Intuition: Claudia reflects on her journey, expressing that she would have taken more risks earlier in her career. She highlights the importance of trusting one's intuition, which is a blend of experience and intelligence, and believing in one's capabilities.

2. The Power of Manifestation and Collaboration: Claudia emphasizes the importance of articulating goals and ambitions clearly. By expressing one's vision, it becomes easier to attract like-minded individuals who are willing to collaborate and support the mission.

3. Support and Elevate Each Other: The conversation underscores the value of mutual support within the Latina community. Claudia and her co-host discuss how their complementary skills have led to successful collaboration, demonstrating how Latinas can help, support, and open doors for one another to achieve collective success.

Join us as we delve into Claudia Romo Edelman's inspiring story and learn how her work continues to pave the way for future generations, showcasing that with unity, pride, and determination, the Latino community can achieve extraordinary success and recognition.
Show transcript
00:00
Hola. I'm Claudia Romo Edelman and I'm Cynthia Kleinbaum Milner and
00:04
this is a podcast,
00:05
a La Latina, the playbook to succeed being your authentic self
00:08
And in this episode,
00:09
an incredible guest, Claudia Romo Edelman.
00:13
Claudia is the founder and CEO of the,
00:16
we are all Human Foundation,
00:18
Hispanic star and also the A LA Latina podcast.
00:22
She has dedicated over 25 years to marketing and advocacy for global
00:26
organizations including the Un UNICEF,
00:29
the Un refugee agency and the World Economic Forum.
00:33
Claudia is an entrepreneur and businesswoman and she's launching a new brand
00:36
of Cactus based spirit,
00:39
Sotol. She speaks six languages.
00:41
Today. We're going to do this in English.
00:43
And she has been pivotal in launching global initiatives like the sustainable
00:48
development goals, the sustainable development goals,
00:51
lions and product red.
00:53
Remember the one with Bono Claudia is a board member of many
00:57
private and public companies including the electric vehicle company,
01:01
Canoe. She's an advisor to the venture capital firm,
01:04
Touch Capital. She's the trustee of several nonprofit organizations including kind
01:09
the friends of the Smithsonian Latino Museum and the National Museum
01:14
of Mexican Art in Chicago.
01:16
Claudia. Welcome to a La Latina.
01:18
This is amazing. Cynthia.
01:28
We've been discussing how important it is for Latinas to generate wealth
01:32
particularly because we understand that only 33% of Latinas have retirement
01:36
income from savings or other assets.
01:39
So how can your company help in this equation?
01:42
Well, we have several options for saving and investing accounts.
01:45
The one for beginners,
01:47
if you are a beginner is our fully managed investing product.
01:51
This is perfect for those who want to set it and forget
01:54
it. You can select the risk level and even choose the
01:57
type of companies you can invest in.
01:59
That's amazing. So what is the minimum needed to open an
02:02
account? $1? You just need $1 no excuses.
02:06
The earlier you begin to invest,
02:08
the sooner you will start seeing returns for your investment.
02:11
So how can people get started?
02:13
Simply download the Money Lion app and open a managed investment account
02:17
It's quick. It takes just a few minutes,
02:20
do it. So I have to tell you,
02:23
I've known Claudia for like almost a year and I have always
02:27
wanted to do this episode because I've gotten to know a little
02:31
bit about you through our episodes.
02:32
But I don't think I have any idea of the journey and
02:37
what a freaking big deal you are.
02:39
And our audience also doesn't know where you come from.
02:42
All the things that you've done to leave this world a better
02:45
place to make this world a better and how much substance.
02:49
There is behind the beautiful woman on the outside that you are
02:53
So really, this is gonna be a special episode and
02:56
I'm excited to be shooting it today and I love it.
02:59
And for that occasion,
03:00
a happy face, happy face,
03:02
happy face. Those listening to this,
03:04
it is a comment about my T shirt.
03:06
So go to youtube and,
03:06
and take a look and I'm gonna start the same way that
03:10
you always start. Let's start with the most important topic of
03:13
today. You Claudia,
03:15
what made you be who you are?
03:18
How was your upbringing?
03:19
Talk to us about living in Mexico,
03:22
your family, like the people that really showed you the way
03:26
I am actually very excited about this.
03:29
After listening to all of our guests and learning so much from
03:31
them, I realized how a deep opportunity this is.
03:34
So. Thank you so much.
03:35
I grew up in Mexico with a family of very strong women
03:39
Mexico City. Right?
03:40
Well, no, my family is from the north.
03:42
So but pretty much in Mexico City,
03:45
let's put it that way.
03:45
Like Nortenos viviendo and la Ciudad de Mexico,
03:49
a family of very strong women.
03:50
My two grandmothers, very,
03:53
very strong Matri Arcas Absoluto,
03:56
my mother and my dad met playing basketball.
04:00
My mother was a professional basketball player.
04:01
She was in the national team of Mexico,
04:03
traveling the world and with my grandparents supporting her,
04:06
going from, you know,
04:07
the Panamericano and you know,
04:09
like,, like seeing her go to Cuba and play
04:12
with Fidel Castro, one on one cas caritas.
04:15
And so my mother was a big deal in basketball.
04:18
My father was an amateur of basketball.
04:20
They met pretty much on the result of a ball.
04:22
Right. They had three kids.
04:24
And,, my mother quit,
04:26
obviously when she was pregnant,
04:27
she was three months from the Olympics when she couldn't play in
04:30
the Olympic. So she was training so much for and the
04:32
Olympics were in Mexico.
04:33
So I can only imagine for an athlete now that I have
04:36
a daughter that is an athlete,
04:38
what it means, right?
04:39
Really, to have babies when you're about to get into the
04:42
Olympics and not being able to play,
04:43
she was like a little too late in the pregnancy for being
04:46
allowed. But they had three kids.
04:49
I was the middle one and the two of my siblings died
04:52
when they were 18 months old,
04:54
both of them and they had this very,
04:56
very rare genetic incompatibility,
04:59
my parents and it's twice really,
05:01
really bad luck. And so all of us started over like
05:05
developing over fast. So instead of walking at the age where
05:10
kids start walking, we were like twice as fast.
05:13
So by 36 months,
05:14
we were talking and walking and running and,
05:16
and the doctors were like,
05:17
wow, this is really not like average.
05:20
And my siblings when they hit the nine month Mark,
05:24
they started going backwards.
05:25
So from running to walking,
05:27
walking, crawling, crawling,
05:28
sitting down and they died when they were 18 months old,
05:31
they were both of them.
05:32
No 111 older and one younger than me.
05:35
And that was like an incredible experience for both,
05:40
for both my parents.
05:41
But what it meant for me,
05:43
what it meant like I didn't realize it.
05:44
I was too young.
05:45
to see, I barely remember having met my,
05:48
my younger brother. But what it meant to me is that
05:52
I grew up under a microscope.
05:54
People saying like, is she gonna make it?
05:55
Is she not gonna make it?
05:56
I remember my nanny couple of times waking up and having a
06:00
mirror under my nose and seeing what I was breathing.
06:03
And not only growing up with the sadness of my mother
06:06
which was very present because my father and my mother couldn't
06:10
stay together after those experiences.
06:12
But also thinking that I was very strong because everybody told me
06:17
wow, she's not dying like she's passing the mark and
06:20
every birthday was like a huge celebration of like I made it
06:23
to two. I made it to three.
06:25
And so I remember actually my,
06:26
my nanny and all,
06:27
all the people saying like you're strong as a fact stronger than
06:30
death. And I also remember how much of a mission they
06:35
thought it was related to like there must be a reason why
06:38
you we didn't die there must be some,
06:40
but there's something, probably you have something big to do.
06:44
So, between those two things,
06:46
I think that it really marked my sense of one,
06:50
everything is possible and I'm not going to,
06:53
you know, like,
06:54
if I'm stronger than death,
06:55
of course, I'm,
06:56
I'm, we're gonna be able to find ways in which we
06:58
can control malaria and,
07:00
you know, like all the big ambitious goals that have been
07:02
very attracted to me come from probably a sense of it's doable
07:07
Like if I'm not impossible,
07:09
possible, right? Like everything as possible.
07:11
So that sense of possibility,
07:12
but also the sense of optimism from my mother surviving that thing
07:18
of like being in the ashes and taking herself up and the
07:22
saying like I'm gonna study economy and I remember her like crying
07:27
and studying at the same time and coming to university with a
07:30
daughter and a single mom and,
07:32
and seeing as a fighter was for me,
07:35
probably a sense of that's what we do women,
07:38
that's what that's how we go about it.
07:39
We pick up ourselves and we go for the big fights.
07:42
You have a good relationship with your mom,
07:44
right? Really close.
07:44
Yeah. That's amazing.
07:45
We've heard that from many of our guests that they,
07:47
they've had a strong moms.
07:49
OK. So I had no idea about this and I'm sorry
07:52
about your siblings, but I feel like the trauma makes us
07:55
so much stronger. So I see,
07:57
I see the connection that you're making there.
07:59
So you grow up with a single mom in Mexico.
08:02
And, and where did you go to college?
08:04
How did you get here?
08:05
I I was with a single mom but not a single
08:08
person in my family.
08:09
I was surrounded by really strong women.
08:12
My aunt, my mother's sister was a really strong presence
08:17
I didn't have my father living with me,
08:18
but I had my aunt living with me and my grandmother very
08:21
close by and I went to live with her and so on
08:24
So I saw that as a,
08:25
as a fundamental piece and I understood the the value of having
08:29
references all across. And those references meant that if someone was
08:33
too busy, I could go with one or the other.
08:34
And I do think that that's part of what attracts me of
08:37
a La Latina as well,
08:38
creating those networks of strong women that are willing to play the
08:42
village. And even if it's only three,
08:44
it sounds like 20.
08:46
And my father married 11 times and I started discovering siblings
08:52
all along throughout my,
08:53
my youth. And you know,
08:54
like a couple of them are like best friends for me,
08:57
my sister, who's my,
08:58
my hero and I love her to pieces,
09:00
but it was a lot.
09:02
So as soon as I graduated from university,
09:05
I studied, I studied two careers,
09:07
I did communications on the one side and philosophy on the
09:10
other. And I did a master degree on,
09:11
on photography at the same time.
09:13
And I was working at like,
09:14
literally was trying to get myself as busy as I could.
09:17
And the day I graduated from my prom to the plane,
09:20
and I left to Europe and I never came back.
09:23
So I never worked in Mexico.
09:25
I always worked for Mexico or alive.
09:27
But I, that's,
09:28
that's so you were the only daughter of your mom,
09:30
but you had a lot of siblings on the other side.
09:32
That's right. So big family on one side,
09:34
but a lot of a microscope on the other side,
09:37
what are you gonna make with your life?
09:38
So you go to Europe to make a life for yourself?
09:41
Like why did you go to Europe?
09:42
What was your journey like getting a job?
09:45
So a friend of my mother said if you work for me
09:48
during the summers, for a couple of summers,
09:51
I'll give you a job as a diplomat because I'm a diplomat
09:54
in Europe. And I did that.
09:55
I literally was like her driver,
09:58
cleaning lady, nanny,
09:59
all the things that I could do during a couple of summers
10:02
for her to embrace me when I finished school.
10:06
So when I finished finally graduation,
10:08
which by the way was like for me,
10:10
one of the most prominent memories that I have of myself is
10:14
I went from the prom to the plane literally with the hairspray
10:17
and the super toupee and like,
10:20
and I remember because the person behind me on the plane was
10:22
like, can you remove your hair from?
10:26
This is too big.
10:26
I can only imagine this is too big.
10:28
The the in which year was this or we don't want to
10:31
sign for it. So the night is still like a lot
10:33
of hair spray and II I went for it.
10:36
I totally like Marie Simpsons.
10:39
You go to Europe to start a career as a diplomat.
10:41
I have no idea what that means.
10:43
So what does a diplomat do?
10:44
What does the career of a diplomat look like?
10:46
So I had no idea.
10:47
I there, I just knew that I wanted to see the
10:49
world. I was very excited about that opportunity of understanding Europe
10:54
I was very attracted to Greece and the origins of life
10:57
After studying philosophy,
10:58
I literally wanted to see that where I was doing that.
11:01
And II I was backpacking for six months.
11:04
And the friend of my mother called me month too and said
11:07
like you need to come to Switzerland faster because I need a
11:10
hand. She had me,
11:13
I never spoke about this.
11:14
This is the first time I'm gonna tell this story.
11:16
But she had me,
11:17
you know, like in her office,
11:19
working for her for a party and I started developing my own
11:23
sense of like who I,
11:23
I can do this.
11:25
I'm, I'm good convening.
11:26
And you know,
11:27
like this is a great way for,
11:29
for me to start understanding what is Mexico in Switzerland.
11:33
She worked in the Mexican after a couple of weeks and then
11:36
a couple of months,
11:37
I was like, so when am I gonna meet anybody else
11:40
And when am I gonna get my job?
11:41
I said, like,
11:42
wait, wait, this coming is coming.
11:44
At some point I went to the toilet in the embassy and
11:46
and this person was not there and someone rushed and said
11:49
like, who are you with you in that office?
11:52
Like hitting are you like,
11:54
ok, do you need a hand?
11:55
Are you like, do you need help?
11:56
And I was like,
11:56
no, no, no,
11:57
I'm the next employee of the embassy because Anna has promised me
12:01
for three years that we're gonna have this job.
12:03
And the day after the ambassador came and knocked the door and
12:06
said, like, you need to come here like who told
12:08
you that you had a job?
12:09
There's no job for you.
12:11
And I had no business in creating a job for you?
12:14
So you should go home because there's no future for you here
12:17
And I cried in front of him for an hour and
12:20
a half and he was like,
12:22
ok, I, I think I owe you this,
12:23
you know that you've been hiding in this room for three months
12:26
And then I came back and I started talking to the
12:28
Minister of Foreign Affairs.
12:29
And like I want a job,
12:30
I told my family I was gonna get a job in a
12:32
diplomatic embassy. So I want it.
12:35
And after a fight over,
12:37
you know, like several months between the friend of my mother
12:40
and I literally, I won the case after six months of
12:43
fighting it and she was removed from the embassy.
12:46
I got the job in the embassy and that was the first
12:48
ever fight that I ever had as a grown up for a
12:52
space. And that I think that let me because I had
12:56
to believe that everything is possible.
12:57
I was strong and there was a mission.
12:59
I was like, this could be the beginning of my mission
13:01
So this woman,
13:02
she thought she could hide you not very smart like you don't
13:07
bring Claudia Ramo and say nobody's gonna notice her.
13:11
But what may,
13:12
what do you think made you feel like you could fight it
13:15
that you didn't just take the the laws and be like,
13:19
OK, I'm gonna go back to Mexico.
13:20
There will be other opportunities.
13:21
I think the example of my mother,
13:23
my mom went from being a basketball player to an economist.
13:28
And at some point when she was like in her forties and
13:31
she was a pretty decent economist and she was working in the
13:34
desert, Sonas Arida in Mexico.
13:36
And the love for the desert from me comes from her and
13:39
seeing how the desert healed her.
13:41
But also how she was trying to maximize what economic benefits could
13:45
bring to Mexico. And all of a sudden in her mid
13:47
forties, she was like,
13:48
you know what? I wanna be an actress.
13:50
I don't want to be an economist and everybody was like,
13:52
you have a kid,
13:54
you have responsibilities and she was like,
13:56
I'll find my way.
13:58
And I saw that woman who was coming out from the ashes
14:01
being strong as an economist go for the unknown and not that
14:05
she was fearless. She was panicking.
14:08
And we went through really hard times like her actors and dancers
14:12
in the theater place where she got a job were feeding me
14:15
because we didn't have enough food to eat.
14:17
But I, I saw her being fear free.
14:20
She was like, I'm gonna take the decisions of my life
14:22
not fear. So I'm gonna manage my fear and see
14:25
how long I can go without really breaking.
14:27
And I think that when you have an example of that like
14:30
wow, she did it and she became AAA like a
14:33
successful. And so I think that that experience impregnates in you
14:39
when you see that your parents are giving it all and that
14:41
you can, you can give it a try and that there's
14:44
nothing really bad that can happen just like you can lose a
14:46
battle. But and then after you were in the embassy in
14:49
Switzerland, you've had different roles with doing marketing and advocacy in
14:54
like the biggest, more most important international organization.
14:59
But these are like,
15:00
it's not like any organization.
15:01
It's like if anybody wants to work in changing the world for
15:04
a better place, they would put every organization you've worked at
15:07
it would be in like the top five from everyone you've
15:11
worked in each one of them.
15:12
How did you get to work there?
15:15
What do you think you brought to the table that you were
15:18
basically picked for these roles?
15:20
Once I was accepted as a diplomat,
15:22
I was trying to be deployed by the Mexican Foreign Service,
15:25
which made me very proud because I was probably the youngest member
15:28
of the diplomatic service in my generation.
15:31
And I realized it was not for me.
15:33
So I, I said,
15:35
I'm sorry, thank you so much for the opportunity.
15:36
And I really like love the honor,
15:39
but this is not what I want to do.
15:41
So they gave me a couple of years of sabbatical where during
15:45
the time that I was working as a diplomat,
15:47
I met the people of the World Economic Forum because I had
15:50
to procure for the Mexican delegation to come to the World Economic
15:54
Forum. And they invited me a couple of years to be
15:56
part of their external staff.
15:58
And I did information desks and I did all the jobs that
16:01
a young person would do.
16:03
But I think that I saw in me two things.
16:07
The first one is what I was like loving.
16:09
And I think that I heard from a number of our guests
16:12
how much, how important it is to realize what gives
16:15
you like to measure your temperature,
16:17
what gives you energy?
16:18
What are you good at and what you,
16:20
what you bring to the table?
16:21
And I was good at getting the attention of people,
16:24
organizing parties and doing convenings and bringing people along.
16:28
And and I also saw that I wanted to aim high
16:32
and aiming higher. Led me to say like,
16:35
can I work here instead of just like a couple of weeks
16:38
a year? Can I just like be employed?
16:40
And can I go into the next one?
16:41
I think that that's something that it like that inner ambition
16:46
that I saw as a positive all the time led me to
16:50
opportunities and then also to knocking doors and to be able to
16:54
use my superpowers very early on.
16:56
I have seen that in you like that.
16:58
Obviously, you're like very good with public relations and making people
17:02
feel comfortable and very welcoming also very you,
17:06
you dream very high.
17:07
But one thing you didn't say and II,
17:09
I wonder if you see this in yourself is that you are
17:14
very good at elevating conversations,
17:17
the conversation, every conversation is happening at the level of what
17:20
comes out of your mouth and also what's in people's mind,
17:24
right? I think you're very good at reading what's in people's
17:27
mind and not stay in the tactical elements.
17:30
And I wonder if like you were talking to the most successful
17:33
business people, government officials,
17:36
like, how does somebody that's so young can hold herself in
17:41
a conversation with presidents,
17:42
with CEO S? Do you see that in yourself?
17:45
Like your ability to process both?
17:48
Have a casual conversation?
17:50
But also like what's in the person's mind that the real problem
17:54
that they're trying to solve and how you can help them elevate
17:58
their mission. So my,
17:59
my dad, my mom was circle,
18:03
my dad was square.
18:04
He was a civil engineer.
18:06
My mom was actress and embracing everybody and louder than life and
18:09
bigger than life and all hands and movements.
18:12
And my father was still engineer,
18:14
you know, like highways and he always was on the street
18:18
side of life. And he did when I was a kid
18:21
my parents were divorced and when I was a kid,
18:23
I saw him on Sundays and he would take me to sunburns
18:27
and he started doing this thing that I found really annoying at
18:31
the beginning. But I got used to it,
18:33
which was he brought me to sunburns and he would sit me
18:37
down 8678 and onwards and then left and left for 20 minutes
18:43
and then came back and said like,
18:44
ok, just look at me how many plants are in the
18:48
restaurant. How many people are,
18:50
you know, wearing pink?
18:51
What is the conversation that the,
18:52
the, the, the table next to you is having and
18:55
depending on the answers I got right.
18:58
It was whether I could get an ice cream or something or
19:00
not. And he made me literally terminator,
19:04
like I was able to go to a place and,
19:06
and see that he would like his love was higher if I
19:11
got it right. So I tried to absorb as much as
19:14
I could as young as I could to be able to,
19:16
you know, like gain my father's acceptance in a way.
19:19
So that piece of observing and then the other one is like
19:23
he was incredible as the idea level.
19:25
And he told me very young that there's a pyramid in life
19:29
the most basic of human brain activity focuses on people.
19:34
The next level is an events and the higher level,
19:37
which is what you want to get your brain to is an
19:40
idea. So you want to be able to move and understand
19:44
the people where you are and then move to the events level
19:47
But then really where you want to have the conversations and
19:49
the most interesting conversations on where you should focus your brain activity
19:53
is in the ideas and connecting ideas.
19:56
And I think that those two pieces allow me to in a
19:59
way start one connecting the dots pretty easily and and looking at
20:03
the bigger picture and then also be able to understand where I
20:06
am like, right?
20:07
Like the terminator where I am in a group of people that
20:10
need to be important and let's make them feel important.
20:16
I see but I see that in you,
20:17
I see you speaking like about ideas much more than speaking
20:20
about events, speaking about people.
20:22
So I like knowing where it came from.
20:25
OK. So can we talk a little about product red and
20:28
Bono? Yes. Just because I want to know like,
20:30
how did that come about?
20:32
And what did you learn in that process?
20:35
I don't know if all our audience knows,
20:36
but Product Red, what it was like in the nineties,
20:39
right? And it was this 12 years ago or like early
20:42
2000 and the initiative was to raise money through products for A
20:47
I DS, right?
20:47
So I was always Mafalda,
20:49
the Argentinian character that wanted to have social justice and like literally
20:55
was a fighter for,
20:57
for the, for justice and for others.
21:00
And so I grew up that way and I was always that
21:02
way and I was very lucky to have an early experience that
21:08
allowed me to see how untamed I needed to be
21:12
to be able to be myself.
21:13
So I was in Mexico,
21:14
there was the earthquake in 1919 85 and I was a teenager
21:20
like, like probably you and everybody else like was panicking
21:25
because there was like not one earthquake but another and another and
21:28
another and half of Mexico.
21:29
City fell down and I was in South Mexico City.
21:33
So part of my,
21:34
like a lot of that area was destroyed.
21:36
So we all went out of our buildings and our homes and
21:40
I started seeing the self organizing and self leadership that emerges
21:45
from crisis when there was this group that was doing shelter,
21:48
that group that was doing food.
21:50
And there was a group that was sweeping the streets.
21:51
I was in that group,
21:53
which was sweeping the streets and trying to find whether there
21:56
was someone trapped in the buildings that fell down.
21:59
And I remember that I was walking and I somehow heard a
22:03
voice, but I was not 100% sure.
22:05
And nevertheless, I stopped and I started screaming.
22:08
And in the group where I was,
22:09
there were only men and there was one man that turned around
22:12
and saw me and said like what?
22:14
And I said, I think I heard a voice and he
22:17
was like, think or heard and I started screaming even louder
22:20
Like come back,
22:21
stop, stop, stop.
22:22
He came back. And by the time he came back,
22:26
there was clearly a voice.
22:27
So both of us looked at each other and started screaming like
22:29
stop, come back,
22:30
come back. Four of us were there,
22:31
we started screaming until there was 20.
22:33
I don't know how many people we started pushing for hours until
22:36
there was a breakthrough.
22:38
And there was a light coming through the building and the eyes
22:41
of the girl that was there looking at us with the eyelashes
22:44
full of dust and looking at us like you got me right
22:47
That, that feeling of I'm I I made it and
22:49
that was the first ever time in my life I felt useful
22:52
Yeah. And that was a wonderful and overwhelming feeling.
22:56
But also it was the first time in my life in which
22:58
it made sense. all the criticism that I have of
23:02
being loud. And my father telling me you have to stop
23:04
being loud, you have to control yourself.
23:06
You're too loud, you're too loud.
23:07
I was like, it's freaking great to be loud.
23:10
And because I was able to do that when I was 15
23:13
and not 35 I was able to continue being myself and using
23:19
that as a power that I replicated all along.
23:22
So this idea of using my voice to get the attention of
23:25
people to see something that they don't see necessarily or they are
23:29
not sure they see,
23:30
but it is valuable and it's visible.
23:31
And when I saw that mother hugging that girl,
23:34
I knew that was important for me to continue doing that.
23:37
And that's basically what I've done for the UN for UNICEF or
23:42
and then the global fify its tuberculosis.
23:44
Malaria was very close to my heart because my mother being an
23:46
actress, all these dancers,
23:49
all these uncles, the ostia that were feeding me in the
23:53
times of despair that were doing the homework with me while my
23:56
mom was on stage were dying.
23:58
I know my uncle who,
23:59
who's in the theater.
24:00
Same. So I also started helping.
24:02
Exactly. So they were dying.
24:04
I saw them one after the other getting into this disease that
24:07
people were panicking about and were stigmatized and I couldn't hold them
24:11
anymore and I couldn't do anything.
24:13
And so when the opportunity arrived to move from the United Nations
24:16
after the World Economic Forum,
24:17
which was a wonderful experience that shaped my life increased,
24:21
my network increased my absolute confidence in the beauty of the world
24:26
and how much you can shape it.
24:27
I moved to the United Nations,
24:29
the refugee agency, but I landed in the global f fight
24:32
a tuberculosis malaria and that was still a time in which we
24:36
couldn't control A I and but the world was tired of it
24:39
So it was a fatigue of aid and you know,
24:41
30 years and we're still not there.
24:43
And when are we going to get it?
24:45
And so the idea of creating something that could turn it into
24:49
an emotion for people to support,
24:50
to give that was really,
24:52
really interesting and appealing.
24:54
Like how do you turn,
24:56
how do you turn people to give by making it sexy by
25:01
you guys? Made it cool.
25:02
Like I had the T shirt,
25:04
the phone, it's like Zumba in a way,
25:07
Zumba made exercising fun and red was the,
25:11
the idea was to make consumption,
25:13
fun and giving and,
25:14
and making choices between these sunglasses and these sunglasses.
25:18
I'm gonna choose the ones that are gonna help someone.
25:21
And I want to be part of that group that people that
25:23
are like in the world changing peace,
25:25
only by consum consuming.
25:27
It doesn't matter, you know,
25:28
like I don't wanna feel guilty about consumption.
25:30
I just wanna feel great about it.
25:32
And so giving birth to it,
25:34
launching it at the World Economic Forum in Davos,
25:37
those are memories that are like precious and then pushing it back
25:41
really shaped my my lens as a marketer of how much
25:45
there is a desire out there of people to make choices based
25:50
on their values. And there is no evil person out there
25:54
So it's very easy to,
25:56
you know, like getting into a trend.
25:57
And I hope that with the political waves that we have today
26:01
we're not going to actually tame tame the consumer and say
26:06
like, no, no,
26:06
no, you shouldn't be caring about others.
26:08
You should be only caring about yourself.
26:09
So I'm very grateful about the red opportunity.
26:12
Working with working with celebrities,
26:15
giving my mother's background was a very natural for me because I
26:19
was always surrounded by diva.
26:21
My mom was diva number one.
26:23
And so I got used to it.
26:24
And so working with celebrities that cared about the world was
26:28
something that I was always in my plate.
26:30
Every single job I had involved the management of celebrities,
26:34
whether it was Angelina Jolie or Ben Affleck or,
26:37
or working with Bono with Charlize Theron or whatever it
26:40
is, it is a great experience to be working with brilliant
26:43
people that care about the world,
26:45
whether they are in the entertainment business or not.
26:47
Yeah, great. So,
26:49
this is, it has nothing to do with the podcast.
26:51
But I have, I,
26:52
I wonder where you get the strength because I wanna know if
26:55
you have a playbook for your strength,
26:57
you have been to places where I'm sure you see a lot
27:00
of suffering, like you've made it your cost to like,
27:03
stop the suffering and to help.
27:05
And I know you spent a lot of time in Africa and
27:08
I'm sure you, you must have seen things that like if
27:12
I go, I would just go and cry,
27:13
cry, get on a plane,
27:14
come back. I can't even see it in the news.
27:16
How do you handle the importance of not being able to help
27:19
everyone that needs help and still like we need you to be
27:23
strong and we need you to be possibility.
27:26
And that's what's got you where you are.
27:28
But I'm sure you've had many moments in which you're like,
27:30
I'm never gonna be able to change the world.
27:33
That's the thing. It is possible.
27:35
Like the world is more malleable than what we think you can
27:38
kick it into shape.
27:39
It's possible. Just look at the changes you and I have
27:42
seen in our lifetime.
27:43
Smoking was absolutely aspirational.
27:46
30 years ago. My father wanted to be like the Malboro
27:49
guy, my mother wanted to be like,
27:51
doing the perfect rings of smoke.
27:53
Like you could smoke in a plane for God's sake.
27:56
And that was a killing,
27:58
habit. And we have seen how it's possible to
28:01
change habits of the world,
28:03
to change industries. We have seen how Pharma has been able
28:07
to put prices down so that medicine is affordable for all.
28:10
So it is possible to do big changes.
28:13
What I have learned throughout the years is one going and connecting
28:17
to the source is important for people like me to get angry
28:21
It's anger and,
28:23
and that sense of justice that keeps me driven in a way
28:27
which is like the lottery of birth shouldn't determine the destiny of
28:32
someone only because you were born in a place or born in
28:35
a way, shouldn't be the determinant of your future forever.
28:39
And that is about taking control on agency,
28:42
but also giving agency to those that want to change their possibilities
28:47
Think about it in your own family,
28:49
like only because I had two siblings that died or something like
28:52
that. It's not gonna determine that I'm gonna be like a
28:54
sad person or this person or my mother was like that.
28:57
But also in the world affairs,
28:59
it's possible to make sure that you go to a place
29:03
and you understand that genital mutilation is unfair,
29:06
that torture is unfair as a practice that poverty is solvable.
29:11
But then come back and understand that the one big piece that
29:14
we need to understand is that those ambitious goals are solvable,
29:18
but you cannot do it alone.
29:19
So the trick is how do you get as many people as
29:22
possible to share, share the same dream and see what you
29:25
see and put a map and a plan like Napoleon never won
29:30
a war or never moved a finger without a plan.
29:33
We need plans. And I think that that's where I get
29:35
a lot of energy about which is like creating master plans for
29:39
things that are gonna benefit so many people as many people as
29:42
possible, which is for example,
29:44
what excites me about Latinos.
29:45
You're always thinking long term and you,
29:48
I've never seen you getting too worried or too bothered by short
29:53
term things. You're like something happens,
29:55
everybody is upset and you're like,
29:57
OK, maybe we have a couple of weeks,
30:00
a couple of months,
30:00
a couple of years of like problems.
30:03
But I see that we are gonna overcome and we need people
30:07
like you to tell us that.
30:09
Now let's talk about the World Human Foundation.
30:11
You, you move to the US and you were told Claudia
30:15
you're Latina, right?
30:17
So I moved to the US and the first two years,
30:19
I didn't even know that until I started hearing it in
30:22
the street that people said like Hispanic,
30:24
Hispanic are like, what is this Hispanic thing?
30:26
It's only an American thing,
30:28
right? It's only in the US thing.
30:29
And we like take it so seriously.
30:31
But I was like,
30:32
what is this Hispanic?
30:33
Who? I'm a happy Mexican?
30:35
Like, what is this Latino labeling that people are putting on
30:38
me? And what does it mean to be Hispanic?
30:42
And then I started understanding that it was like a label that
30:46
people got to like 26 different countries of origin.
30:51
So whether you were Mexican,
30:53
Colombia, Venezuela and Brazilian,
30:56
we all belong to the same category.
30:57
Like I've never seen any random,
30:59
like a bigger category.
31:00
So like calling it hills as opposed to like OK,
31:03
whatever I felt the same way.
31:06
And then when I started getting deeper into the understanding of
31:10
it, it didn't make sense.
31:11
I even called for a dinner with friends and my friends that
31:14
were in that dinner were like,
31:15
super surprised I call it QC dinner.
31:19
Please come with your research and data.
31:21
It was que Carajo dinner because I didn't understand I was like
31:25
it makes no sense.
31:26
I'm looking at the data of all these Latino thing that I'm
31:30
gonna belong to and then the reality and it makes no sense
31:33
We're huge, but we're seeing a small,
31:36
we're powerful, but we see ourselves as weak.
31:39
I go to the restaurant and the Latino waiter wants to deny
31:43
he's Latinidad with me.
31:44
He wants to turn his Spanish into English.
31:46
He wants to like not see me so that he's not seen
31:50
as a Latino almost as if it would be a disease.
31:52
And that's the piece where triggered me.
31:55
I was like, wait,
31:56
but I'm gonna get married and so I'm an American
32:00
That means my diplomatic life of moving from one country to
32:03
another is gonna end and my kids are gonna be Latinos and
32:06
my daughter is gonna make 50% of the salary because I'm marrying
32:09
this guy. So this becomes personal and being a marketer.
32:13
as we are,
32:15
I realize the Latino community,
32:16
we have real issues.
32:17
We have systemic barriers that we have to address,
32:19
but we have a massive issue of market marketing,
32:22
a reverse marketing problem.
32:23
And when I realized,
32:24
oh, this piece is something I could add value to.
32:29
And I started thinking like,
32:30
what am I gonna think in 10 years from now if I
32:32
didn't do anything about it,
32:34
I think I'm gonna hit myself against the wall and I'm gonna
32:37
regret not having jumped on this.
32:39
And so I realized that in order to fix the,
32:42
fix the marketing of or the branding of Latinos to change the
32:46
perception of Latinos, we needed some,
32:48
many other problems that we needed to fix,
32:50
which was the unity,
32:52
the unity and the pride of Latinos.
32:54
We needed to make sure that Latinos didn't feel that it was
32:57
a shame to be Latinos that they needed to hide it.
32:59
And we needed to have more Latinos thinking that it is possible
33:02
that we can see the,
33:04
the bright future out there,
33:05
which was not present a couple of years ago.
33:08
So I think that that's where the World Human Foundation started
33:11
as a, as a way to remind people that we're all
33:14
human. It was something that I started as a global thing
33:17
But I'm very,
33:18
I moved into focusing on the Latino community,
33:21
changing the perception, elevating the Latino narrative and bringing unity,
33:25
pride and access to Latinos.
33:26
So it was not for Latinos in the beginning.
33:28
That's why the name I've always wondered why the name doesn't say
33:31
Latinos. So that's why because no,
33:33
no, no. The World Human Foundation started when I was
33:35
working at the United Nations and I started seeing how the data
33:40
of racism discrimination and xenophobia was sparking like crazy.
33:44
And I went to my boss and I said like this
33:48
is gonna come and bite us unless we do an anti discrimination
33:53
and a like a diversity and inclusion campaign.
33:58
We're going to have a huge issue every time that we,
34:01
we, we posted videos of African kids for campaigns for UNICEF
34:06
of hunger or vaccines and so on.
34:08
There was so much hate coming into the videos like,
34:12
no, you don't deserve vaccines,
34:13
you don't deserve this.
34:14
I was like, OK,
34:14
we need to do something and it was much easier to do
34:18
it from the outside than to do it from within.
34:20
And I, so I set up the World Human Foundation.
34:22
We created a podcast to start highlighting the stories of the champions
34:26
making a difference called Global Ghost Cast,
34:28
which is the president of a La Latina.
34:31
Just to remind people that we're all part of the same human
34:34
family and to move the needle from tolerance to acceptance.
34:38
And then I was like,
34:39
OK, so I can do that or I can do my
34:41
own community, which is a and for the first time,
34:44
something personal. So I,
34:45
I decided to focus on the wor on the Latino community
34:48
At first, can you talk to us about that pledge
34:51
I remember like maybe a year ago,
34:53
you got like hundreds of the CEO S of the biggest companies
34:58
in the US to promise that they were gonna hire more Latinos
35:01
right? Can you tell us about that?
35:02
So there are like three insights that we followed.
35:05
And because I've been always on the very resourceful side of the
35:09
story, I never had big budgets.
35:10
I always had to be very data driven to see where do
35:14
I spend the very little resources that I have.
35:16
So we understood that number one,
35:19
the trust of Latinos is un existent in,
35:22
in institutions. So we don't trust government,
35:24
we don't trust media,
35:25
we trust our boss and we trust our families.
35:28
And so I was like,
35:29
OK, so if bosses are the source of trust,
35:33
we need to make sure that companies are informing Latinos training Latinos
35:37
moving Latinos giving to Latinos.
35:39
Because if there's a pandemic,
35:41
people are not gonna listen to the media to go and get
35:44
vaccinated, they're gonna listen to my boss.
35:46
The one person that is giving me my job that I trust
35:49
The number two is that 77% of Latinos didn't know about
35:53
their own contributions to the country.
35:55
So imagine that most of the people in the room do not
35:58
know what they're doing or how they are.
36:00
Like, it's almost like operating in the dark.
36:02
So we wanted to make sure that we educated Latinos about
36:05
the power of Latinos and then started educating the rest of the
36:08
country. And the last piece was that 76% of Latinos could
36:12
not be themselves at the workplace.
36:14
So if you're jorge,
36:16
you come to work,
36:17
but you pretend to be George and you hide yourself and you're
36:20
like, all right,
36:21
flying low as I can and leaving yourself out there,
36:24
which is a shame for companies because there's a revolving door that
36:27
happens. And there's the,
36:28
when, when you're so disenfranchised,
36:29
you're not as productive.
36:31
So we created products and instruments for solving that.
36:35
And the pledge came from that inside of the 76% of Latinos
36:39
And we went with companies and said,
36:40
like, look, you need to create more inclusive environment for
36:43
Latinos so that they stay so that they can be more productive
36:46
so that you can attract them more.
36:48
You can just make them a promise,
36:50
a promise to hire,
36:52
promote retain and celebrate them.
36:54
So we called it the Hispanic promise.
36:56
We launched it at the World Economic Forum in Davos a couple
36:58
of years ago, like 2019 and we are like in 350
37:02
companies right now that have used the instrument,
37:06
not only to make a promise,
37:08
but to get the best practices to get to know the vendors
37:11
that can help them in implementing those strategies.
37:14
Because everybody understands that they,
37:16
that by now, everybody like,
37:17
oh if I wanna hire,
37:18
if I wanna sell,
37:19
I have to go with Latinos.
37:20
So I have to get to understand the environment where I am
37:24
and I wanna have a framework that tells me were very sustainable
37:28
development goals. It's like the sustainable development goals for Latinos in
37:31
a way for companies.
37:32
And so I, I think that that's where the birth of
37:35
the instrument is. We were very lucky to have been company
37:38
and the University of Chicago and IBM and a number of players
37:42
really injected and transform it from,
37:44
you know, like we created a little bicycle.
37:46
Now, it's a concord that has,
37:48
you know, like all the tools necessary for,
37:50
for companies to operate.
37:51
I have a question that I do don't usually ask our other
37:54
guests, but I'll ask you,
37:55
what are you most proud about?
37:57
You've done so much in your life.
37:58
What are you most proud about?
38:00
So Mother's Day, obviously,
38:02
you know, like it's a great reminder of priority setting and
38:06
how important it is for me to have moved into a place
38:09
from guilt to pride of being a mother.
38:12
I was working so,
38:13
so, so, so much before and I was traveling so
38:15
much because my focus was African crisis and war and disaster zones
38:20
that I went when I left my home,
38:21
I left for 20 days.
38:23
And so being able to,
38:25
I prioritize and number two,
38:27
be able to feel good about being a mother is the the
38:30
thing that I'm so proud of being my kids so well.
38:33
Like both of them going to college being 10 years in America
38:37
right now and seeing like,
38:38
wow, the American dream truly for myself,
38:42
for my kids, for the ideas for the Latino community.
38:46
I think that I really like the Sustainable Development goals,
38:48
lions. Can you explain to our audience what that is?
38:50
Right? So the Sustainable Development Goals are a master plan from
38:54
created by the United Nations,
38:55
signed by 193 countries for the future of the people on the
38:59
planet and the prosperity of,
39:01
of all. And so it has 17 goal,
39:04
169 indicators that is basically the to do so that we can
39:09
have a planet without,
39:11
you know, pollution,
39:12
without poverty, with electricity for all,
39:14
with gender equality, with education,
39:15
for all. And so when you get to a plan like
39:18
that signed by so many people adopted by millions of companies,
39:22
individuals and and so on,
39:25
we just wanted to bring it to the world that I know
39:27
the best, which is creativity and marketing.
39:29
So I went with the United Nations to the Cannes Advertisement Festival
39:32
which is one of the platforms that I use the most
39:35
that is most useful because I work a lot with brands and
39:38
with companies in winning the hearts and minds of people.
39:41
You need, if you're me,
39:43
you need the creative industry a lot,
39:45
you need agencies, you need brands,
39:46
you need media. And so I went and said like this
39:49
is a master plan.
39:50
Your consumer is going to be demanding worldwide to be buying from
39:54
purpose led companies to be working in companies that are like looking
39:58
at the better world.
40:00
And so this is great as an incentive to make the world
40:03
a better place, but also to allow your companies to show
40:06
leg of the work they're doing on purpose led initiatives.
40:09
So we created the Sustainable Development Goals awards,
40:12
the Sustainable Development Goal lions.
40:15
And I think that that's where you see now the best of
40:18
creativity come every year on campaigns on climate change,
40:23
poverty inequality. So it's fantastic for me every year when I
40:28
go and see the awards,
40:29
I see them and think,
40:30
yeah, that's that's a good baby.
40:33
It's I'm always very surprised and,
40:37
and pleasantly surprised about how much the,
40:39
the next generations care about that because I grew up in a
40:44
generation and I did marketing originally for a generation that said they
40:49
would be interested in something that was more sustainable but wasn't willing
40:53
to pay for it.
40:54
So you would ask people,
40:55
do you want us to send you this package right away or
40:59
do you want us to wait and consolidate everything and we're going
41:02
to pollute less? No,
41:03
I just right right away is fine.
41:05
So we weren't willing to put the money where our mouth is
41:09
and I see it very clearly like millennials a little less.
41:12
Gen Z is definitely like they are willing to pay more and
41:16
they are willing to only work and put their money with companies
41:19
that are sustainable. It makes me wonder how much of that
41:23
you created with like having created the Sustainable Development goals,
41:27
having created the lions.
41:28
I think a lot of the work that you did is the
41:32
reason why Gen Z is putting the money where their mouth is
41:36
So I thank you for that.
41:37
Well, thank you.
41:37
I don't know about that,
41:38
but I do know that what is a key word is genuine
41:43
and how authentic you are in what you do.
41:46
And so when I started,
41:48
you know, like in,
41:49
in, when I started my first podcast or,
41:51
you know, like even getting married,
41:53
you know, like I said,
41:54
like, should I try to be more understandable?
41:57
Should I try to decrease my heavy accent and try to be
42:00
more of what everybody is so that they can understand me?
42:03
And, you know,
42:03
like even trans transcript services couldn't understand 50% of what I
42:08
said in my podcast.
42:08
Probably not in this one.
42:10
And then I decided that I didn't want to be more proper
42:13
I wanted to be as awkward as I am as,
42:16
you know, heavy accent as I am because I think that
42:19
that's what I like.
42:20
I like people that you can see.
42:21
You get what you see.
42:23
And I'm a Nortena and in my side of life,
42:27
our people from Chihuahua and Baja California,
42:30
we are straightforward,
42:33
we're loyal, we're direct,
42:35
we're root oriented and I just didn't want to pretend to be
42:39
anything else. And,
42:41
you know, like,
42:41
I do know that as a speaker and as,
42:45
you know, like as a Panelist in many occasions where I
42:48
was put as a token,
42:49
I was like, I'll take it,
42:51
it doesn't matter. I'll take it because I think that we
42:53
have to take those spaces,
42:55
we have to do it and,
42:56
and connect genuinely with people that feel reflected in you and
43:01
and, and understand the responsibility that it takes when you're
43:04
so good at data reading when you're so good at reads room
43:09
reading that you're gonna be representing the voices of many people and
43:13
that, that comes with,
43:14
you know, like with the responsibility as,
43:15
be as direct, as genuine,
43:17
as, as transparent as you can.
43:19
Does that mean you have never had to dial down being who
43:22
you are and being Latina.
43:23
No, it meant that when I moved to Switzerland,
43:27
when I was 2324 in Bern in that experience.
43:31
And then finally I got my job and I got my apartment
43:33
and we call it vitto because it was this size.
43:37
I was like,
43:38
I made it, I got my job.
43:40
I'm in Switzerland. I had a salary and I had absolutely
43:43
no idea how to navigate the Swiss German system.
43:45
So I started getting tickets from the police.
43:48
They're like, you're flushing the toilet after 10 p.m. ticket.
43:51
You're not greeting your neighbors ticket.
43:54
You, I was like,
43:55
holy cow. How do I?
43:57
It's to flush your toilet after 10 p.m. right?
43:59
You survive this environment.
44:01
No one gave me the manual and then I was like,
44:04
ok, so what I need to do instead of being left
44:07
Mexican is I have to learn the rules and just not flush
44:11
and not do this and so on.
44:12
But I started also smarting the system and every time I started
44:16
sending tickets to people,
44:17
I was like, oh,
44:18
you're not understanding me tickets.
44:21
I'll call the police I went to the supermarket and I was
44:24
like, oh, you're racist.
44:25
You're not giving me enough fast service.
44:27
You're a racist. I'm gonna call the police to give you
44:29
a ticket. You know,
44:30
like I, when I was working on refugees and asylum seekers
44:35
and every time I went to a room of the Swiss authorities
44:38
to negotiate your policy changing.
44:40
And they were very distracted by my,
44:43
they're like, oh,
44:44
exotic rumba. And I saw the imaginary pineapple come top of
44:49
my head in their mind.
44:50
I was like, sure I'll dance rumba but just sign my
44:53
paper very quick so we can get over this very fast,
44:56
right? Like it's like I,
44:57
I don't think that I dialed down,
44:59
but I smart out the system as much as I could,
45:03
but I did learn the language that I needed on.
45:06
Not flushing, not,
45:07
you know, like not,
45:08
not greeting so that I could get into the system and not
45:12
be an outcast. I have to say you do balance really
45:15
well leaning on like you're very beautiful,
45:19
you're tall and you walk into a place and people notice you
45:23
and I think you balance very well,
45:25
like being comfortable with the fact that you get a lot of
45:28
attention and also being confident on the fact that you have so
45:32
much substance. It's like,
45:33
you know, you're not just a pretty face,
45:35
but you're using, you're ok with people first accepting you because
45:39
of your pretty face.
45:40
And then very quickly you show them that there's a lot more
45:43
a lot more behind it.
45:44
And I think Latinas,
45:45
we should all feel comfortable.
45:47
A lot of Latinas are very pretty.
45:48
They should use it.
45:50
And we should,
45:51
you know, like we should look beauty talk smart.
45:54
Yes, exactly. Don't talk beauty talk smart.
45:57
What would you tell yourself when you were like in your early
46:00
thirties? That, what,
46:01
what do you wish you could tell yourself?
46:03
Oh God. So I was completely risk averse.
46:06
II, I should have recognized that I was an entrepreneur
46:11
an entrepreneur, a social entre or like whatever it is
46:15
whatever setting you put me in.
46:17
I was keeping on like I was inventing and creating and innovating
46:21
and disrupting of debt all the time.
46:23
And I did that with organizations as a fact in my farewell
46:28
party of the World Economic Forum,
46:30
my former boss, Klaus Rab said Claudia is the only person
46:35
that could come back 149 times after getting a no 150 times
46:42
Like I just like should have recognized that that was an
46:46
I was an entrepreneur and taken the risk of going on my
46:50
on my way.
46:51
Like what I'm doing right now and what I did when I
46:54
left the United Nations and I created the World Human Foundation was
46:57
a massive step. It took me so long.
46:59
I almost didn't do it because I was so scared like,
47:02
I don't know how to do it alone.
47:03
I don't know how to be alone.
47:06
And and I'm doing it right now by becoming an
47:09
entrepreneur and launching my own brand of the sool that my family
47:13
has been producing for 40 years.
47:15
But I, I think that I would have told myself to
47:20
take more risks that life was gonna be ok that my kids
47:23
were gonna be ok because I was good enough,
47:26
big enough, smart enough.
47:29
And that I could have made it,
47:31
you know, like without having to have like the fixed salary
47:33
and the fixed institution behind me,
47:36
I probably would have done an MB A much earlier.
47:39
I had the question,
47:41
I called a couple of people.
47:42
I said like, do you think I should do an MB
47:44
A? And all of them were like,
47:45
oh no, no,
47:46
you're never gonna be in the business darling.
47:48
And so I should have probably just like paid my attention
47:52
to my intuition as well and understand that intuition is the combination
47:55
of like a lot of experience and intelligence that you put in
47:59
yourself and that you are like your,
48:00
your body is smart enough to process that.
48:03
And I should have followed my instinct and do an MB A
48:05
and take more risks and probably start being an entrepreneur the
48:08
way that I am today.
48:09
I love it. So I know that everybody wants to
48:14
work with you, like,
48:15
you get more linkedin messages than anyone.
48:17
I know every time I meet somebody that is in the space
48:20
they're like, oh,
48:21
you're Claudia's co-host. I've been trying to reach out to her
48:24
She doesn't respond to me.
48:26
And it's true. Like a lot of people want,
48:28
I do, I do respond well,
48:30
but a lot of people want to,
48:31
to associate themselves with you but also work with you because they
48:35
know that you dream big,
48:36
you make things happen.
48:37
So my question to you is why a La Latina,
48:40
why from the 100 things that you could be spending your time
48:43
on, you have decided that this is worth your time and
48:46
energy. First of all,
48:47
I do respond to people.
48:49
So keep reaching out number two,
48:51
I love the fact that I do feel the love and I
48:54
feel the love and I do think that all of us who
48:57
have a desire should just like manifested,
49:01
express it, say it and say I want to do big
49:04
things who wants to come with me and that's when you get
49:07
people saying it. So if you don't express it,
49:09
it's gonna be hard for people to follow you,
49:11
right? Like even if it doesn't,
49:12
you know, like you,
49:13
if it doesn't happen in one day,
49:15
maybe it's in a year or maybe two.
49:16
But you said it and I think that all of us should
49:19
have a little bit more like aim high manifest faster and let
49:24
people actually come with you.
49:25
Once you have a clear idea of where you wanna go
49:28
But I think that a La Latina is,
49:31
is so clear to me from the moment I met you that
49:34
we had these complementary skills,
49:37
I was thinking of doing a podcast and I didn't have a
49:41
clear idea of where to go.
49:42
And when you arrived,
49:44
you had a very clear problem that needed solutions and a particular
49:49
solution that was very attractive to me,
49:50
which is let's focus on gender,
49:53
let's look at playbooks so that so that we can help
49:56
the next gen to do it in half the time.
49:59
And I think that having a platform where we can
50:06
bring the voices of others when we can bring methodology to my
50:10
own thinking. Like I have so many ideas like the flip
50:13
the script and others.
50:14
So so many methodologies that I have learned that I just needed
50:18
to make sure that we can,
50:19
you know, like have a platform.
50:21
So it was a perfect combination for me of elevating the work
50:25
that we all human was doing,
50:26
focusing on, on Latinas having a very specific scope,
50:29
which is how do we bring Latinas from corporate America to give
50:33
the playbook to other women that want to be incorporate America understanding
50:36
that that's the place that Latinos trust the most.
50:38
So if we can mobilize corporate America,
50:40
Latinos are gonna be better off for the next five generations.
50:44
So that's really an important like,
50:46
theory of change and working with you was very attractive because I
50:50
think that we are very complimentary.
50:52
I love how over the last two seasons we've been,
50:57
you know, like doing and solving and learning and navigating in
51:00
a way that I hope is exemplary for how Latina should be
51:03
with each other. Like help each other,
51:05
support each other, cover each other,
51:07
open the doors and,
51:08
and, and be and be supportive of each other.
51:11
Cool. Like we have seen the reaction of the our audience
51:16
and we feel like we struck a chord that we are providing
51:20
something that doesn't exist and,
51:21
and I hope that we scale it and we do a lot
51:24
more and that we inspire a lot more.
51:26
Yeah. And I,
51:27
the only thing I would say I think is for younger Latinas
51:33
I know that you learn when you experience something right?
51:36
Teenagers, you're like,
51:37
don't do that, don't get too drunk because you're gonna like
51:41
feel really bad the day after.
51:42
But unless you experience it the first time,
51:44
it's very hard. But I would say say,
51:47
spare yourself the bruises if you can truly what you know,
51:52
like what expects from a lot of us is is doable
51:57
It's possible, is changeable,
51:59
is Marable. We can do it.
52:01
I've seen it now in the fastest time.
52:05
So there to trust there to believe there to show up and
52:09
just like, believe that,
52:11
believe that what we're doing is one of the resources that can
52:14
help you be at the top in half the time with half
52:18
the process. Claudia.
52:19
I've loved learning more about you.
52:21
I, I wonder if our team also now they're like,
52:24
oh my God, we are with Claudia all the time and
52:26
we didn't even know half of the amazing things you've done.
52:29
So, thank you for leaving Tina.